Career Builder ‘Time To Move On' Ads

By: Ayman - Published: Nov 2, 2008 • References: careerbuilder &
These ads for Career Builder, a job search portal, show people who look like they are about to die or get their asses kicked at work thanks to some clever photography.

By shooting the models from calculated angles, an innocent and normal object is used to communicate a bad situation. For example, an decorative axe on the wall is shot to look like it’s about to strike the head of the employee. Another print ad shot behind a waster cooler makes the employee look as if he is drowning.

The ad copy sarcastically declares, "Maybe it’s time to move on."

I love the ads. We’ve seen job search ads before that use gory scarevertising techniques, so it’s nice to have something with a bit of humor along with the sarcasm. Stats for Killer Job Parodies Trending: Older & Mild
Research: 9,887 clicks in 394 w
Interest: 4 minutes
Concept: Killer Job Parodies
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: pastel streatwear looks, career scarevertising, and self-healing composite materials.