Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Shortened Social Standards

Social media has forced businesses to condense messages

Implications - Social networking sites have completely revolutionized the way we interact not only personally, but also on a business level. These outlets have conditioned people to expect information to be delivered quickly and concisely. The more simple and direct messages are, the better they resonate.
Trend Themes
1. Condensed Communication - Consumers expect quick and concise messages from businesses, leading to services such as voicemail-to-text conversions.
2. Short Attention Span Marketing - Businesses are using large promotional contests and public voting with lottery-style prizes to compete for the consumer's limited attention span.
3. Micro-storytelling - Posting communities such as 'One Sentence' tell true stories in one sentence, catering to those with short attention spans.
Industry Implications
1. Communication Technology - There are opportunities for disruptive innovation in voice-to-text services and alternate communication methods that condense messages.
2. Marketing and Advertising - Incorporating large promotional contests and public voting with lottery-style prizes in advertising campaigns can create buzz and increase brand awareness.
3. Social Media - Posting communities that focus on micro-storytelling may allow businesses to connect with consumers on a more emotional level through personalization.
1.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 36 Examples:
329,723 Total Clicks
Date Range:
Jan 09 — Oct 09
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Tweet Engagements
Tweet Engagements
See the Impact of Twitter and 140 Characters
Who foresaw the scope of the impact Twitter could have? Maybe this is what Twitter’s creators had in mind. Although, the meaningless tweets may have been a better guess at how the service would be used. MORE
Stop-Motion Magic
Stop-Motion Magic
'Sorry I'm Late' Short Film Documents Fantastical Journey
Stop-motion film making requires a distinct focus for detail and a ton of patience. Tomas Mankovsky’s stop-motion video entitled, “Sorry I’m Late” documents the fantasy-ridden journey of a... MORE
Voicemail-to-Text Conversions
Voicemail-to-Text Conversions
Condensing Long-Winded Audio Into Short, Snappy SMS
In the age of e-mails and instant text messaging, listening to voice mails the old fashioned way can be frustrating. PhoneTag's Voice2Text service saves the day by automatically converting the contents… MORE
Short & Sweet Web Stories
Short & Sweet Web Stories
'One Sentence' Tells True Tales in Few Words Online
Another short-and-sweet posting community similar to our beloved ‘F&%K My Life’ (or FML) and ‘Texts From Last Night’ has evolved. The website is called ‘One Sentence’ and it claims, as the title implies,… MORE
Short Attention Span Marketing
Short Attention Span Marketing
Public Voting, Lottery-Style Prizes and Viral Videos Preserve Buzz
Name the newest Doritos flavor and win $25,000 + 1% of the flavor’s sales. Spend six month on a tropical island and get paid over $100,000 to blog about the experience. These are just some of the large… MORE
Twitterfied Words
Twitterfied Words
'Thsrs' is an Online Thesaurus Perfect For Social Networking Sites
'Thsrs' is no ordinary online thesaurus. With social media sites like Twitter experiencing rapid growth, the search for more concise and succinct words is also growing. Thsrs heeds the call of short-attention… MORE

Related Examples

play_circle_filled Screensaver Feeds
Screensaver Feeds
Follow Digg and Twitter Even During Computer Breaks
Social Media Identities
Social Media Identities
Portwiture Illustrates Your Twitter Personality
Tweaked-Out Twitter Debuts
Tweaked-Out Twitter Debuts
Danny DeVito Joins Twitter, Makes Fantastic First Tweet & TwitPic
Twitter Emulators
Twitter Emulators
CtwittLIKE Lets You Step Into Someone Else's (Virtual) Shoes
User-Suggested Twitter Features
User-Suggested Twitter Features
Project Retweet Will Make the RT a Native Feature
play_circle_filled Twitter Secretaries
Twitter Secretaries
Twuner Dictates Your Tweets Aloud for Your Listening Pleasure
Twitter Toys
Twitter Toys
Application Logo Becomes Ollie the Twitterific Bird Vinyl Toy
Twitter Tutorials
Twitter Tutorials
'Twitter 101' Launches as a Primer for the Suits
Twitter Concierges
Twitter Concierges
Hyatt Extends Hospitality to the Internet With @HyattConcierge
Voicemail as Texts
Voicemail as Texts
'Google Voice' Promises to Change the Mobile Phone Experience
play_circle_filled Textversations
Textversations
Cingular/AT&T Verbalize Text Talk Between Mother & Daughter
play_circle_filled Typography Auto Ads
Typography Auto Ads
Mercedes-Benz Pre-Safe Brake Warns You Not to Text and Drive
Freeze-Frame Water Art
Freeze-Frame Water Art
Stop-Motion Aerial Water Collisions by Shinichi Maruyama
Drunken Text Sites
Drunken Text Sites
TextsFromLastNight.com Documents Texting Debauchery
Crowdsourced Dictionaries
Crowdsourced Dictionaries
Germany's Duden Dictionary Lets You Add New Words
Books About Microblogging
Books About Microblogging
"My Life in Tweets" Catalogues 4,100 of James Bridle's Twitter Updates
play_circle_filled Stop-Motion Milk Ads
Stop-Motion Milk Ads
Cravendale Dairy Bull is Addicted to Milk
play_circle_filled Sacrificial Junk Food Ads
Sacrificial Junk Food Ads
Doritos 'Tribe' Commercial is Crowdsourced Snacktastic Genius (UPDATE)
play_circle_filled Stop-Motion Animation Effects
Stop-Motion Animation Effects
Dakota Fanning's Movie ‘Coraline' Uses Dazzling 3D
play_circle_filled Ultra Luxurious Job Offers
Ultra Luxurious Job Offers
Tourism Queensland Offers 'Best Job in the World'
Crowdsourced Complaining
Crowdsourced Complaining
F*MyLife Gives Users a Digital Soapbox
Stop-Motion Tealight Candle Fireworks
Stop-Motion Tealight Candle Fireworks
Electrabel Delight Video to Celebrate New Year's Eve
Stop-Motion Papercraft Storytelling
Stop-Motion Papercraft Storytelling
‘Origami In the Pursuit of Perfection' Shares Hist
SMS Via Email
SMS Via Email
Google Now Lets You Send Text Messages in GMail Chat
Apparel for Word Nerds
Apparel for Word Nerds
The Dictionary Shirt
Needlepoint SMS
Needlepoint SMS
‘Embroidered Text Messages'
Voicemail For Lifestory Memoirs
Voicemail For Lifestory Memoirs
LifeOnRecord
play_circle_filled Talk Like a Pirate Day 2.0
Talk Like a Pirate Day 2.0
ayePhone App Translates Text Messages
play_circle_filled Holographic Text Messages
Holographic Text Messages
Viral Video Previews HoloText iPhone Concept
Mystery Flavors
Mystery Flavors
Doritos: The Quest
Stop-Motion Human Snake
Stop-Motion Human Snake
Nokia N-Gage Ad Uses 1000 People
WordSource
WordSource
The Social Dictionary
GetaBuz
GetaBuz
Send a Musical Voicemail
The Visual Dictionary
The Visual Dictionary
Find Pictures That Show Your Words
New USB Dictionary and Thesaurus
New USB Dictionary and Thesaurus
Visual Thesaurus: Innovative New Tool
Visual Thesaurus: Innovative New Tool