These typographical ads for Mercedes-Benz's pre-safe brakes use text to drive home the danger of driving while texting in a way that is visually arresting.
As the car travels through town, words form the shapes of trees, houses, buildings, and bridges. When a child is detected, however, the Mercedes-Benz pre-safe brakes kick in and danger is averted.
Implications - Typography is rapidly becoming an art form in its own rite, bringing what art directors and graphic designers have known for years to light as common knowledge. This opens up a new realm for those involved in the art industry, providing a way to communicate a piece's concept in a way that is more comprehensive.
Stats for Typography Auto Ads
Trending: Older & Warm
Research: 9,624 clicks in 365 w
Interest: > 3 minutes
Concept: Typography Auto Ads
Related: 49 examples / 38 photos
Segment: Males, 18-55
Comparison Set: 18 similar articles, including: award-winning driver distraction ads, move your mercedes-benz through 10,000 songs, and diminishing driver distraction.
Typography Auto Ads
More Stats +/-
Move Your Mercedes-Benz Through 10,000 Songs
Award-Winning Driver Distraction Ads
Diminishing Driver Distraction
Texting on the Run
Multi-Tasking Aid for the Car