These typographical ads for Mercedes-Benz's pre-safe brakes use text to drive home the danger of driving while texting in a way that is visually arresting.
As the car travels through town, words form the shapes of trees, houses, buildings, and bridges. When a child is detected, however, the Mercedes-Benz pre-safe brakes kick in and danger is averted.
Typography Auto Ads
9,473 clicks in 270 w
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Move Your Mercedes-Benz Through 10,000 Songs
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Diminishing Driver Distraction
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