Mercedes-Benz Pre-Safe Brake Warns You Not to Text and Drive

By: Marissa Brassfield - Published:   Updated: Mar 24 2011 • References: youtube & jalopnik
These typographical ads for Mercedes-Benz's pre-safe brakes use text to drive home the danger of driving while texting in a way that is visually arresting.

As the car travels through town, words form the shapes of trees, houses, buildings, and bridges. When a child is detected, however, the Mercedes-Benz pre-safe brakes kick in and danger is averted. Stats for Typography Auto Ads Trending: Older & Warm
Traction: 9,568 clicks in 302 w
Interest: > 3 minutes
Concept: Typography Auto Ads
Related: 48 examples / 37 photos
Segment: Males, 18-55
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