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Typography Auto Ads Edit
Mercedes-Benz Pre-Safe Brake Warns You Not to Text and Drive

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Typography Auto Ads
Mercedes-Benz Pre-Safe Brake Warns You Not to Text and Drive
Typography Auto Ads - Mercedes-Benz Pre-Safe Brake Warns You Not to Text and Drive (VIDEO) 2
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Typography Auto Ads - Mercedes-Benz Pre-Safe Brake Warns You Not to Text and Drive (VIDEO)
Mercedes-Benz Pre-Safe Brake Warns You Not to Text and Drive
 Published: May 17, 09
Comments: 2 Views: 2,027

These typographical ads for Mercedes-Benz’s pre-safe brakes use text to drive home the danger of driving while texting in a way that is visually arresting.

As the car travels through town, words form the shapes of trees, houses, buildings, and bridges. When a child is detected, however, the Mercedes-Benz pre-safe brakes kick in and danger is averted.

Client: Mercedes-Benz Nederland B.V.: Agency: BBDO Düsseldorf Production Company: SEHSUCHT GmbH Director: SEHSUCHT | Mate Steinforth Animation: SEHSUCHT | Tom Abel, Lasse Claussen, Hannes Geiger, Christian Heyde, Mate Steinforth Producer: SEHSUCHT | Felix Martens, Karsten Müller Music Composition: Thomas Kisser (jalopnik)

References:  youtube, jalopnik

Filed In:  autos,  commercials,  marketing






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Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Typography Auto Ads or comment about Mercedes-Benz Pre-Safe Brake Warns You Not to Text and Drive.

Shelby Lee Walsh on May 17, 09  1,092 Trends   1,097 Comments
Typography makes everything better.
Shelby Lee Walsh on May 17, 09  1,092 Trends   1,097 Comments 0
Marissa Brassfield on May 17, 09  3,532 Trends   4,143 Comments
Agreed, Shelby!
Marissa Brassfield on May 17, 09  3,532 Trends   4,143 Comments 0


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Typography Auto Ads