Apparel for Word Nerds
The shirt features definitions of selected words from A-Z, so that in the event that the meaning of any of these words is either questioned or disputed, the proud wearer of the Dictionary tee shirt can stick out his or her chest and assume the role of word hero.
Implications - As advanced technology has infiltrated society, geek has become the new chic. Consumers now appreciate nerdy products for their kitschy qualities and ability to reflect their values. Companies can design products that incorporate geeky or educational elements to appeal to these consumers.