'Sorry I'm Late' Short Film Documents Fantastical Journey

By: Shelby Lee Walsh - Published: May 31, 2009 • References: gugazine
Stop-motion film making requires a distinct focus for detail and a ton of patience. Tomas Mankovsky’s stop-motion video entitled, "Sorry I’m Late" documents the fantasy-ridden journey of a young man trying to make his way home. 

He is seen riding a bike on a ground made of pillows, swimming with plastic sharks and driving a car held up by a hand. This short stop-motion film is highly entertaining and showcases a lot of skill.

Implications - Thanks to the Internet, one of the most important elements of marketing now is its ability to go viral. A company can capitalize on this fad by investing in marketing that co-opts Internet memes (stop motion, flash mobs, etc) and uses it to create an ad. This connects the company to members of this generation on an emotional level, personalizing their products in the process. Stats for Stop-Motion Magic Trending: Older & Chilly
Research: 2,978 clicks in 364 w
Interest: 4 minutes
Concept: Stop-Motion Magic
Related: 74 examples / 57 photos
Segment: Males, 18-35
Comparison Set: 27 similar articles, including: stop-motion animation effects, freeze-frame water art, and stop-motion papercraft storytelling.