Elevator Awareness Ad

By: Ayman - Published: Sep 18, 2008 • References: fashiontargetsfriday & trendhunter
Fashion Targets Breast Cancer at Work is reaching out to you to become a Champion and spread awareness about breast cancer at your work place.

So how do you become a champion? Simply help raise funds by selling Fashion Targets Breast Cancer t-shirts and apparel in your office or work place.

What’s in it for you? The commercial plays off the all-too-common scenario of male workers checking out the ‘rack’ on their female co-workers when they are alone in the elevator. But instead of getting the usual "you are such a perv" look from the female, the guy in the commercial gets a smile and a ‘thanks’ to his "NICE" remark.

The twist? You can look and compliment all you want when the worker is wearing the Fashion Targets Breast Cancer t-shirt. I am sure now all the male workers will become champions at their offices pretty fast!

The commercial is directed by Aleysa Young for John St. agency in Toronto. Stats for Fashion Targets Breast Cancer at Work Trending: Older & Chilly
Research: 2,212 clicks in 400 w
Interest: 4 minutes
Concept: Fashion Targets Breast Cancer At Work
Related: 39 examples / 30 photos
Segment: Females, 18-55
Comparison Set: 14 similar articles, including: layered warming bowls, 24 innovative breast cancer campaigns, and actor casting apps.