Career Junction Ad Campaign

By: Marissa Brassfield - Published: Sep 12, 2008 • References: tbwaraad & mediame
According to Career Junction, if your grocery lists, wardrobe plans or gardener's agreements look like these, it's time to change jobs.

The three-part ad campaign inspires readers to change jobs by depicting different scenarios in which your talents might be wasted. In the first ad, a grocery list is illustrated with a ballpoint pen in stunning graphic design form.

In the second ad, a graph plots the path of the percentage of different types of clothes (sweatpants, bikinis) as weight loss is achieved. In the third, a simple agreement between gardener and homeowner is executed in lawyer-like fashion, complete with legalese. Beside each ad, the tagline reads "Put your skills to better use."

The Career Junction ad appeared in the Middle East and was devised by TBWA/RAAD. Stats for 3 Signs It's Time to Change Jobs Trending: Older & Mild
Research: 4,249 clicks in 398 w
Interest: 4 minutes
Concept: 3 Signs It's Time To Change Jobs
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: creative with awkward ads, anti-smoking ads by a tobacco company, and fleeing as advertising.