Category
Fashion
Seoul Scaling
6.2
Trend score
Trend
What is the Mainstream Hipster trend?
Mainstream Hipster: In the past, 'hipsters' were those who rebelled against mainstream culture, but today vintage fashion, indie rock, alternative music, and independent films have become widely popular. Hipster communities are predominant in certain cities now and even mega brands are tailoring their designs to this group.
Trend themes
Themes within the Mainstream Hipster trend
Three behaviours holding the trend together01
Mainstream Hipster Fashion
As hipster trends become popular, fashion brands can develop lines that appeal to the masses while maintaining an alternative edge.
02
Smart Accessories and Wearables
Innovative accessories like smart headphones can offer new opportunities for companies to incorporate technology into fashion, making it more convenient and user-friendly.
03
Non-Traditional TV Shows
TV networks can explore alternative programming and create shows that feature hipster culture or target younger, alternative audiences. This can create new opportunities for unconventional talent to step up.
Industry implications
What the Mainstream Hipster trend means for industry
Where the trend changes the playbookFor
Fashion and Apparel Industry
This industry can take advantage of the mainstreaming of hipster culture and design clothing that is both trendy and alternative, catering to a wide range of consumers.
For
Technology Industry
With the growing popularity of wearables and smart accessories like headphones, the technology industry has a chance to create more innovative products that integrate with fashion trends.
For
Entertainment Industry
TV networks and producers can create unconventional TV shows that cater to alternative audiences beyond the mainstream sitcoms and dramas, allowing a new crop of artists and talents to emerge.
Trend signals
Trend signals for Mainstream Hipster
Trend score 6.2 out of 10, from popularity 86%, activity 91%, freshness 8%.
Popularity86%
Activity91%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Mainstream Hipster trend
12 featured examples from Feb 12 to Oct 10, 2009CategoryArt & Design
Armpit Tattoos
Underarm Flower Bouquet Ink on Pretty Hipsters in Toronto
The growing trend of armpit tattoos presents lucrative opportunities for tattoo artists and studios.
CategoryFashion
NYC Hipster Uniforms
Cut Off Shorts & Stockings Are Unofficial Look of Summer 09
Fashion brands can tap into the trend of cut-off shorts and stockings to create innovative designs and cater to the demand for sustainable and durable clothing options.
CategoryFashion
Hipster Photoblogs
Global Blogs Document Underground Hotspots, Style & Nightlife
Hipster photography and vintage fashion present opportunities for the fashion industry to cater to niche markets and subcultures.
CategoryUnique
Mean Street Fashion Blogs
‘Look at This F*cking Hipster' Torments Fashion Victims
Disruptive innovation opportunity: Develop a virtual try-on technology that allows customers to visualize how clothing items will look on them before making a purchase.
CategoryFashion
Leggings-Loving Editorials
Hipster Fashion Model Bregje Heinen Spices up Vogue Russia
Fashion brands can capitalize on the ongoing popularity of leggings and create new market opportunities.
CategoryFashion
Angular Hipster Hair
Distracting ‘dos in the Dior Homme HUgE Magazine Shoot
Hair salons can embrace the trend of angular haircuts to offer innovative and bold styles to their clients.
CategoryFashion
Hipster Street Blogs
Face Hunter Scours the Streets for the Fashionably Cool
Disruptive innovation opportunity for street photographers to monetize their talent and turn their work into a recognized art form.
CategoryPop Culture
Hipster High Fashion
Models Stir-Up a Little Trouble in the Barneys CO-OP Fall 2009 Catalogue
The high fashion industry is being disrupted by the emergence of the hipster aesthetic, which is leading to new opportunities for established brands and emerging designers alike.
CategoryLifestyle
Hipster Cycling Fashion
Pedaling Into The Urban Future In Eco Style
The fashion industry has an opportunity to create a new line of clothing suitable for cycling that is both practical as well as stylish, catering to commuters
CategoryTech
Smart Hipster Headphones
Sony Could Make the Play Button a Thing of the Past
Opportunity for disruptive innovation in the headphone industry by developing headphones with smart features that enhance user experience.
CategoryFashion
Manly Chain Accessories
Karlina Rodriguez's Man Necklaces Are Great Hipster Accessories
Fashion brands can leverage the trend of manly chain accessories to create innovative and stylish products for men's fashion.
CategoryPop Culture
Hipster TV Shows
Ellen Page, Alia Shawkat & Sean Tillmann Create 'Stitch n Bitch' for HBO
Opportunity for disruptive innovation in creating new and engaging television entertainment content.
