Discommercials

Bringing back iconic imagery of past decades to liven up new ads
Implications - Ironically, ad agencies are turning to icons and fashion from the past to bring new life to their campaigns. Channeling the days of disco, for example, has been a ‘safe’ way to integrate sexuality in ads. In addition, the bright colours and catchy music of the time still create positive associations.
SCORE: 4.5
Warm Top 6 Examples: 81,187 Total Clicks Mar 08 - Sep 08
Popularity
Activity
Freshness
DEMOGRAPHICS
Retro to Justify Naughty? - Eva Mendes for Vogue Italia
SCORE: 6.5
Viral 47,113 Clicks Pub: May 9, 08
Retro to Justify Naughty?
Eva Mendes for Vogue Italia
Does masking photo shoots with retro flare make it OK to use artistic nudity? Eva Mendes posed for Vogue Italia's most recent issue and many in the online community seem to be digging the photos judging… [More]
Retro Icons in New Ads - James Dean, Marlon Brando, Lucille Ball & Dean Martin for Armstrong Floors
SCORE: 5.4
Hot 14,118 Clicks Pub: Apr 24, 08
Retro Icons in New Ads
James Dean, Marlon Brando, Lucille Ball & Dean Martin for Armstrong Floors
In order to promote their realistic-looking laminate floors, Armstrong has come up with this witty "It only looks like the real thing" campaign. The campaign utilizes great photography and art direction… [More]
Retro Reshoots 2 - Jessica Simpson as Virna Lisi on Esquire Mag
SCORE: 5.8
Warm 8,636 Clicks Pub: Apr 7, 08
Retro Reshoots 2
Jessica Simpson as Virna Lisi on Esquire Mag
Esquire Magazine May front cover has been leaked and it is making the rounds on the internet. The cover has Jessica Simpson shaving off what I assume is an imaginary beard. The stunt was inspired by a… [More]
90s Disco Puppets - Drench Ads
SCORE: 4.7
Mild 4,297 Clicks Pub: May 8, 08
90s Disco Puppets
Drench Ads
If you're a sucker for 90s dance music, here's an ad for you. This video, featuring a disco-dancing, nerd glasses-wearing puppet in a powder blue suit, is actually an ad for Drench Spring Water. The… [More]
Dance Mashup Ads - Bonds Youth Underwear
SCORE: 3.4
Mild 3,797 Clicks Pub: Mar 24, 08
Dance Mashup Ads
Bonds Youth Underwear
Dancing to an upbeat tune in neon underwear is a great way to sell, well, underwear. Just look at this commercial! Only a few seconds into the Bonds Youth TV spot, I wanted their undies. The gorgeous… [More]
Retro Icons in Modern Ads - Monroe & Taylor Become Someone
SCORE: 1.6
Untested 3,226 Clicks Pub: Apr 1, 08
Retro Icons in Modern Ads
Monroe & Taylor Become Someone
Marilyn Monroe must be one of the most recognizable and used faces in our culture. And although dead stars have been unnecessarily used in ads before, Monroe fits perfectly in Color Bar's "Become Someone"… [More]
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