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Discommercials
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Discommercials
Bringing back iconic imagery of past decades to liven up new ads
Implications - Ironically, ad agencies are turning to icons and fashion from the past to bring new life to their campaigns. Channeling the days of disco, for example, has been a ‘safe’ way to integrate sexuality in ads. In addition, the bright colours and catchy music of the time still create positive associations.
| Score: 4.6 |
Warm
Top 6 Examples:
Date Range:77,996 Total Clicks Mar 08 - Sep 08 |
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Featured Examples | |||||||||||
Retro to Justify Naughty?Eva Mendes for Vogue ItaliaDoes masking photo shoots with retro flare make it OK to use artistic nudity?
Eva Mendes posed for Vogue Italia's most recent issue and many in the online community seem to be digging the photos judging… [More] |
Retro Icons in New AdsJames Dean, Marlon Brando, Lucille Ball & Dean Martin for Armstrong FloorsIn order to promote their realistic-looking laminate floors, Armstrong has come up with this witty "It only looks like the real thing" campaign.
The campaign utilizes great photography and art direction… [More] |
Retro Reshoots 2Jessica Simpson as Virna Lisi on Esquire MagEsquire Magazine May front cover has been leaked and it is making the rounds on the internet. The cover has Jessica Simpson shaving off what I assume is an imaginary beard. The stunt was inspired by a… [More] | |||||||||
90s Disco PuppetsDrench AdsIf you're a sucker for 90s dance music, here's an ad for you. This video, featuring a disco-dancing, nerd glasses-wearing puppet in a powder blue suit, is actually an ad for Drench Spring Water.
The… [More] |
Dance Mashup AdsBonds Youth UnderwearDancing to an upbeat tune in neon underwear is a great way to sell, well, underwear. Just look at this commercial!
Only a few seconds into the Bonds Youth TV spot, I wanted their undies. The gorgeous… [More] |
Retro Icons in Modern AdsMonroe & Taylor Become SomeoneMarilyn Monroe must be one of the most recognizable and used faces in our culture. And although dead stars have been unnecessarily used in ads before, Monroe fits perfectly in Color Bar's "Become Someone"… [More] | |||||||||
