Starbucking

CASE: Starbucks innovations that may or may not save America's favourite coffee
Implications - One of our case studies, Starbucks went from being a US hit to an international sensation, satisfying caffeine cravings from Berlin to Beijing. But in 2008 they closed 600 stores and struggled with profitability. Starbucks has built a strong brand, and if their new marketing tactics save them, they could make history.
SCORE: 3.6
Mild Top 6 Examples: 34,759 Total Clicks Jan 08 - Sep 08
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Starbucks Card Mosaic Coasters - Upcycled Art by Flawed Frock
SCORE: 3.9
Warm 12,703 Clicks Pub: Jan 4, 08
Starbucks Card Mosaic Coasters
Upcycled Art by Flawed Frock
Hundreds of millions of gift cards are given each year, and most end up in the trash after the money's been emptied. Not sure what to do with your left over gift cards? If you racked up plastic gift cards,… [More]
Starbucks Tries Protein Drinks - New Vivanno Smoothies
SCORE: 4.2
Mild 6,204 Clicks Pub: Jul 15, 08
Starbucks Tries Protein Drinks
New Vivanno Smoothies
Starbucks is trying blended Vivano protein drinks now, a move that follows the recent announcement of the closure of 600 stores. The nutritional protein smoothies include a fruit mix blend, to which customers… [More]
Order A Starbucks From Your iPhone - QuickOrder
SCORE: 3.5
Mild 3,924 Clicks Pub: Jan 12, 08
Order A Starbucks From Your iPhone
QuickOrder
Using QuickPay, a swipe transaction system using semacode technology, it seems it is not to far in the future that you will be able to order a Starbucks coffee from your iPhone - without standing in line.… [More]
Starbucks Gets a Tummy Tuck - New "Skinny" Beverage Lineup
SCORE: 3.4
Mild 3,669 Clicks Pub: Jan 30, 08
Starbucks Gets a Tummy Tuck
New "Skinny" Beverage Lineup
As many of you have surely noticed, there is a new word floating around Starbucks. Ever since the New Year, the word "Skinny" has been used to market a line of lower calorie drinks. Starbucks, still on… [More]
$1 Starbucks + Free Refill - Starbucks Fights to Keep up with McDonalds
SCORE: 3.7
Mild 4,842 Clicks Pub: Jan 24, 08
$1 Starbucks + Free Refill
Starbucks Fights to Keep up with McDonalds
Starbucks is known world-wide for having outrageously expensive drink prices, but all that could change now that competitors like McDonald's are offering cheaper Joe, including specialty espresso drinks… [More]
Cheaper Afternoon Coffee - Starbucks $2 Iced Drinks After 2 PM
SCORE: 2.8
Mild 3,417 Clicks Pub: Aug 5, 08
Cheaper Afternoon Coffee
Starbucks $2 Iced Drinks After 2 PM
Starbucks continues to make headlines with their innovative strategies to beat competitors like McCafe, including blending new drinks, adding extra caffeine, and now, offering super cheap iced drinks in… [More]
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