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Starbucking
CASE: Starbucks innovations that may or may not save America's favourite coffee
Implications - One of our case studies, Starbucks went from being a US hit to an international sensation, satisfying caffeine cravings from Berlin to Beijing. But in 2008 they closed 600 stores and struggled with profitability. Starbucks has built a strong brand, and if their new marketing tactics save them, they could make history.
| Score: 3.7 |
Mild
Top 6 Examples:
Date Range:32,026 Total Clicks Jan 08 - Sep 08 |
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Starbucks Card Mosaic CoastersUpcycled Art by Flawed FrockHundreds of millions of gift cards are given each year, and most end up in the trash after the money's been emptied. Not sure what to do with your left over gift cards? If you racked up plastic gift cards,… [More] |
Starbucks Tries Protein DrinksNew Vivanno SmoothiesStarbucks is trying blended Vivano protein drinks now, a move that follows the recent announcement of the closure of 600 stores. The nutritional protein smoothies include a fruit mix blend, to which customers… [More] |
Order A Starbucks From Your iPhoneQuickOrderUsing QuickPay, a swipe transaction system using semacode technology, it seems it is not to far in the future that you will be able to order a Starbucks coffee from your iPhone - without standing in line.… [More] | |||||||||
Starbucks Gets a Tummy TuckNew "Skinny" Beverage LineupAs many of you have surely noticed, there is a new word floating around Starbucks. Ever since the New Year, the word "Skinny" has been used to market a line of lower calorie drinks.
Starbucks, still on… [More] |
$1 Starbucks + Free RefillStarbucks Fights to Keep up with McDonaldsStarbucks is known world-wide for having outrageously expensive drink prices, but all that could change now that competitors like McDonald's are offering cheaper Joe, including specialty espresso drinks… [More] |
Cheaper Afternoon CoffeeStarbucks $2 Iced Drinks After 2 PMStarbucks continues to make headlines with their innovative strategies to beat competitors like McCafe, including blending new drinks, adding extra caffeine, and now, offering super cheap iced drinks in… [More] | |||||||||
