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Tennis Couture

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Sports icons becoming fashion icons, ON the court


Implications - While sports icons have been models for campaigns outside their line of work, this year was the first time their choice of outfits on the court proved sartorially influential. Maria Sharapova’s “tennis tuxedo” was one of the most viral trends during Wimbledon in June, fueling a trend in tennis fashion.
 Score:
5.7
V. Hot
Top 6 Examples:
505,025 Total Clicks
Date Range:
May 08 - Sep 08
Popularity  
Activity  
Freshness  
DEMOGRAPHICS

Featured Examples


The Curse of The Tuxedo
 Score:
5.7
Peaked and Viral
68,291 Clicks in 259 w
Pub: Jun 28, 08

The Curse of The Tuxedo

Maria Sharapova's Outfit Instigated Opponent, Led to Defeat
'I beat Maria Sharapova because of her outfit', that is the statement which 154th-ranked Russian Alla Kudryavtseva gave after her upset 6-2, 6-4 win over the 3rd seeded Maria Sharapova. Man, it must have… [More]

Tennis Shoes Stilettos
 Score:
5.9
Peaked and Viral
339,060 Clicks in 263 w
Pub: May 31, 08

Tennis Shoes Stilettos

The Converse High Heel Sneakers
This Chuck Taylor combination of the retro high top sneakers and ankle high boots is kind of odd. The High Heel Converse Style Sport Costume Boots feature wicked six inch heels, pointed toes and are made… [More]

Wimbledon Fashion
 Score:
5.9
Peaked and Viral
42,799 Clicks in 259 w
Pub: Jun 26, 08

Wimbledon Fashion

Maria Sharapova's Tennis Tuxedo
The prestigious Wimbledon tennis tournament that is currently under way in England is known for its strict dress code: the players are required to dress in all white. But Russian tennis star Maria Sharapova… [More]

Tennis-Inspired Accessories
 Score:
5.9
Peaked and Viral
32,993 Clicks in 260 w
Pub: Jun 22, 08

Tennis-Inspired Accessories

Maria Sharapova for Sony Ericsson
Russian superstar tennis player Maria Sharapova has teamed up with Sony Ericsson to launch a collection of four cell phone accessories for women. These items are the Courtside Case (IDC-31), Exercise Case… [More]

Celebrity Cell Phone Ads As Wallpaper
 Score:
5.9
Peaked and V. Hot
12,217 Clicks in 259 w
Pub: Jun 28, 08

Celebrity Cell Phone Ads As Wallpaper

Maria Sharapova for Sony Ericsson Z555i
We recently told you that Maria Sharapova would be the face of a series of Sony Ericsson accessories. What we didn't mention is that the young tennis star is also official model for the Sony Z555i cell… [More]

Best of Wimbledon Fashion
 Score:
5.6
Peaked and Hot
9,665 Clicks in 259 w
Pub: Jun 27, 08

Best of Wimbledon Fashion

Sharapova, Federer, Williams & Ivanovic
While most people probably don't look at tennis courts when searching for fashion trends, perhaps more will do so in the future. Wimbledon and the US open are increasingly being used as a platform to show… [More]


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