Sports Style

Creating the unlikely bridge from aggressive sports to fashion
Implications - Sports have evolved from being athletic activities, to being a theme which can be integrated even into the most unathletic innovations. Fashion and hockey had several encounters this year, from Sean Avery interning at Vogue magazine, to the launch of Alexander Ovechkin’s unisex fashion line.
SCORE: 3.3
Warm Top 4 Examples: 31,966 Total Clicks May 08 - Sep 08
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Sports Awards Fashion - ESPY Awards Celebrity Outfits
SCORE: 3.7
V. Hot 11,371 Clicks Pub: Jul 21, 08
Sports Awards Fashion
ESPY Awards Celebrity Outfits
The ESPY Awards 2008 was turned into an exuberant fashion parade this weekend, with A list celebrities dazzling as the main event. As seen in the gallery, the dress was definitely not sports casual. This… [More]
Ethical Beijing Olympic Apparel - Eco Team Canada Uniforms
SCORE: 3.2
Hot 9,984 Clicks Pub: Aug 11, 08
Ethical Beijing Olympic Apparel
Eco Team Canada Uniforms
Team Canada has made is very clear that they're proud their Beijing Olympic outfits are environmentally-friendly. In fact, their sustainable suits have made quite a few headlines as the athletes and their… [More]
NHL Player Fashion Branding - Ovechkin Designer Street Wear Collection
SCORE: 3.9
Warm 6,244 Clicks Pub: Jun 23, 08
NHL Player Fashion Branding
Ovechkin Designer Street Wear Collection
At only 22 years old, Alexander Ovechkin not only signed the highest NHL contract ever, but it turns out, he’s also into fashion. The Washington Capitals player debuted a new streetwear line, designed… [More]
Athletes as Fashion Journalists - Sean Avery Interns at Vogue
SCORE: 2.4
Warm 4,367 Clicks Pub: May 17, 08
Athletes as Fashion Journalists
Sean Avery Interns at Vogue
It's not just young women that dream of interning at fashion magazines -- Sean Avery, a forward for the New York Rangers, is said to be starting an internship at U.S. Vogue. The 28-year-old NHL player… [More]