Athletevertising

Advertising on tennis courts and using players for brand endorsement
Implications - Advertisers are moving beyond the conventional tennis dome banner ads and between-game commercials to get brand exposure. Clever ad agencies are looking at new ways to target sports-minded consumers, for example connecting with younger audiences through video game integration.
SCORE: 4.1
Mild Top 4 Examples: 16,900 Total Clicks Mar 08 - Sep 08
Popularity
Activity
Freshness
DEMOGRAPHICS
Fake Digital Displays on Tennis Courts - Sony PSP Ads
SCORE: 4.7
Warm 5,838 Clicks Pub: May 9, 08
Fake Digital Displays on Tennis Courts
Sony PSP Ads
Shifting from traditional logos which are printed court side at tennis games, this ad was painted directly on the ground around real tennis courts, making it appear as though the courts were inside a giant… [More]
Animated Tennis Pros - Roddick, Federer & Sharapova in Top Spin 3
SCORE: 5.2
Warm 4,855 Clicks Pub: Mar 29, 08
Animated Tennis Pros
Roddick, Federer & Sharapova in Top Spin 3
The much anticipated Top Spin 3 by 2K Sports which will be released on May 20, 2008 features the likenesses of tennis superstars Roger Federer, James Blake, Maria Sharapova and Andy Roddick and promises… [More]
Transformer Athletes - Rafael Nadal vs. Alien for Kia
SCORE: 2.9
Mild 3,208 Clicks Pub: May 24, 08
Transformer Athletes
Rafael Nadal vs. Alien for Kia
Last year, Kia Motors signed tennis superstar Rafael Nadal to be the company’s celebrity spokesperson in Europe. Titled “Nadal vs. Alien”, the web-only video is part of Kia’s new marketing campaign.… [More]
Tennis on Water - Williams & Nadal for Sony Open
SCORE: 3.5
Untested 2,999 Clicks Pub: Mar 27, 08
Tennis on Water
Williams & Nadal for Sony Open
Ever heard of an aquatic ace? How about a tennis match on the water? That sounds impossible, but it's not, as these images and video of Rafael Nadal and Serena Williams prove. On March 254, the world's… [More]
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