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Athletevertising
Advertising on tennis courts and using players for brand endorsement
Implications - Advertisers are moving beyond the conventional tennis dome banner ads and between-game commercials to get brand exposure. Clever ad agencies are looking at new ways to target sports-minded consumers, for example connecting with younger audiences through video game integration.
| Score: 4.2 |
Mild
Top 4 Examples:
Date Range:16,595 Total Clicks Mar 08 - Sep 08 |
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Featured Examples | |||||||||||
Fake Digital Displays on Tennis CourtsSony PSP AdsShifting from traditional logos which are printed court side at tennis games, this ad was painted directly on the ground around real tennis courts, making it appear as though the courts were inside a giant… [More] |
Animated Tennis ProsRoddick, Federer & Sharapova in Top Spin 3The much anticipated Top Spin 3 by 2K Sports which will be released on May 20, 2008 features the likenesses of tennis superstars Roger Federer, James Blake, Maria Sharapova and Andy Roddick and promises… [More] |
Transformer AthletesRafael Nadal vs. Alien for KiaLast year, Kia Motors signed tennis superstar Rafael Nadal to be the company’s celebrity spokesperson in Europe. Titled “Nadal vs. Alienâ€, the web-only video is part of Kia’s new marketing campaign.… [More] | |||||||||
Tennis on WaterWilliams & Nadal for Sony OpenEver heard of an aquatic ace? How about a tennis match on the water? That sounds impossible, but it's not, as these images and video of Rafael Nadal and Serena Williams prove.
On March 254, the world's… [More] | |||||||||||
