Superstar

Bonds Youth Underwear

By: Bianca Bartz - Published: Mar 24, 2008 • References: utalkmarketing
Dancing to an upbeat tune in neon underwear is a great way to sell, well, underwear. Just look at this commercial!

Only a few seconds into the Bonds Youth TV spot, I wanted their undies. The gorgeous models prance around enthusiastically to a mashup of retro and modern tunes that you can't help but want to shake it to.

The appeal behind these ads is that these girls are having fun, and that's a quality every woman wants to experience in her life. Stats for Dance Mashup Ads Trending: Older & Mild
Research: 3,851 clicks in 423 w
Interest: 4 minutes
Concept: Dance Mashup Ads
Related: 40 examples / 31 photos
Segment: Males, 18-35
Comparison Set: 15 similar articles, including: road trip food packaging, tide-tracking smartwatches, and playfully surreal album art.