Marilyn Monroe must be one of the most recognizable and used faces in our culture. And although dead stars have been unnecessarily used in ads before, Monroe fits perfectly in Color Bar's "Become Someone" campaign promoting their make-up line. She is joined by none less than the legendary Elizabeth Taylor.
The print ads feature beautiful artistic paintings of both iconic females that were assumingly created using Color Bar products.
I give the art director Anirban Guha two thumbs ups for this campaign by Leo Burnett ad agency, Delhi, India.
Trend Hunter has featured a few stories about dead celebs in new ads and about the ever alluring Marilyn Monroe, check them out:
Stats for Retro Icons in Modern Ads
Trending: Older & Chilly
Research: 3,384 clicks in 422 w
Interest: 4 minutes
Concept: Retro Icons In Modern Ads
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: urban-only electric vehicles, fat-fighting drug deliveries, and chic trolley tables.
Retro Icons in Modern Ads
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