Flash Mobbing

Choreographed spectacles generate local and global attention on tight budgets
Implications - Flash mobs have become favored attention-grabbers as they not only attract attention from passersby but also generate indefinite publicity when videos are posted and promoted online. Leveraging the power of connection and low-cost of self-promotion lends itself well to the creation of viral, budget-friendly marketing efforts that draw attention locally and globally.
SCORE: 4.4
Warm Top 6 Examples: 41,094 Total Clicks Jun 09 - Sep 09
Popularity
Activity
Freshness
DEMOGRAPHICS
21,000 Person Guerrilla Dances - Oprah Flash Mob Kickoff Party on Chicago's Magnificent Mile
SCORE: 6.6
V. Hot 9,988 Clicks Pub: Sep 11, 09
21,000 Person Guerrilla Dances
Oprah Flash Mob Kickoff Party on Chicago's Magnificent Mile
We've seen some innovative guerrilla dances, but the Oprah flash mob has got to be the biggest! A group of 21,000 Oprah fans performed a choreographed dance on Chicago's Magnificent Mile to the song "I… [More]
Massive Tribute Flash Mobs - 12,000 Fans in Mexico City Celebrate Michael Jackson's Birthday
SCORE: 5.3
Warm 5,386 Clicks Pub: Aug 31, 09
Massive Tribute Flash Mobs
12,000 Fans in Mexico City Celebrate Michael Jackson's Birthday
August 29th would have marked Michael Jackson’s 51st birthday and fans all over the world paid homage to the King of Pop in celebration. Mexico City held a massive flash mob that attracted more than… [More]
Impromptu 90s Traffic Dances - The Hammer Pants Flash Mob Strikes Santa Monica Blvd
SCORE: 2.4
Warm 5,051 Clicks Pub: Jun 19, 09
Impromptu 90s Traffic Dances
The Hammer Pants Flash Mob Strikes Santa Monica Blvd
If you missed the Hammer Pants Flash Mob in an LA clothing store earlier this month, you're in luck, because another baggy-gold-pants-wearing crew just invaded urban California, and the second video is… [More]
Commemorative Flash Mobs - Michael Jackson Fans Gather in SF to Dance the Night Away
SCORE: 5.3
Warm 12,004 Clicks Pub: Jun 26, 09
Commemorative Flash Mobs
Michael Jackson Fans Gather in SF to Dance the Night Away
The world is still reeling from the news of Michael Jackson's death, but San Francisco fans commemorated the Gloved One's passing in a way that would make him proud: They gathered for an impromptu dance… [More]
Hammer Pants Flash Mobs - LA Store is Rushed by Dancers in Golden Pants
SCORE: 2.1
Mild 4,622 Clicks Pub: Jun 7, 09
Hammer Pants Flash Mobs
LA Store is Rushed by Dancers in Golden Pants
Some unsuspecting skinny jeans-buying shoppers were stunned when they were flash mobbed by a horde in golden Hammer Pants. The crowd ran into the trendy Sunset Boulevard store and began dancing to “U Can’t… [More]
Ceremonial Guerrilla Dance - Flash Mob Michael Jackson Tributes in Stockholm, Sweden
SCORE: 4.4
Mild 4,043 Clicks Pub: Jul 10, 09
Ceremonial Guerrilla Dance
Flash Mob Michael Jackson Tributes in Stockholm, Sweden
What better way than with a flash mob Michael Jackson tribute to celebrate the King of Pop? The video above is footage from Sergels Torg and the Central Station in Stockholm, Sweden from a few days ago… [More]