Disney built up hype for Tom Binns' 'Alice in Wonderland' jewelry line just as anything worth seeing these days should be promoted: with a flash mob. Disney took over MAGIC Marketplace in Las Vegas with a flash mob tea party, which you can see in the video above.

Tom Binns' 'Alice in Wonderland' jewelry line will be released along with the Tim Burton-directed movie in the spring of 2010. Check out some screenshots of the flash mob above.