About a week ago, T-Mobile invited people to come to Trafalgar Square in London without revealing their plans. On Saturday, May 2nd, the company released some videos filmed on April 30th for their new advert “Sing.” The vids show a gigantic karaoke party of about 13,000 people gathered in the square singing “Hey Jude” by The Beatles and a number of other songs that are not included in this video.
Over 2,000 microphones were distributed among the crowd, while lyrics to the songs were shown on gigantic screens, just like at a real karaoke bash.
The crowd seemed to be having a great time, but was suddenly stunned when an image of singer Pink was transmitted onto giant screens hanging over the square. And they were then sent into a frenzy when cameras panned around to reveal that the singer was at the event in person.
“Sing” was created by super advertising agency Saatchi & Saatchi.
The new advert, called Sing, is a sequel to T-Mobiles last television commercial, Dance, which featured 350 dancers performing a choreographed routine among commuters at London’s Liverpool Street Station.
Described as a “mass karaoke singalong”, the latest offering was captured by handing out 2,000 microphones to members of the crowd, and was filmed by 24 cameras.
(telegraph)
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