It seems these moonwalking babies have been practicing and trying to copy Michael Jackson’s moves, and they got it right. The webcam-esque video shows a baby hardly walking, and then turning around and moonwalking across the floor.
I still can’t take my eyes off this video. Check out the funny Evian moonwalking babies commercial above.
Implications - A company seeking immediate brand attention would be wise to utilize advertising that mimics a popular Internet meme. From dancing babies to cute cat videos, popular viral videos have become a part of the pop culture discourse. A brand that invests in advertising that directly mocks these fads immediately establishes itself as one that is pop-culture savvy and current.