Glamorizing Unexpected Success

Consumers grasp for proof of goal & dream attainment
Implications - Innovations that inspire people to regain hope in their dreams can never be abundant enough. The glorification of President Barack Obama's continued success and Susan Boyle's fanmade shockstardom this quarter reinforce the social yearning for proof of manifestation. Consumers cling hard to that which empowers.
SCORE: 2.9
Mild Top 5 Examples: 26,995 Total Clicks Mar 09 - Jun 09
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DEMOGRAPHICS
Reality Shock Virals - Susan Boyle on Britain's Got Talent Stuns Simon Cowell
SCORE: 3.3
Warm 7,473 Clicks Pub: Apr 15, 09
Reality Shock Virals
Susan Boyle on Britain's Got Talent Stuns Simon Cowell
If you haven't seen Susan Boyle on Britain's Got Talent, then you're in for a big surprise... and you're missing out on what is sure to become one of the most viral claims to fame of the year. This video… [More]
Actresses as Journalists - Angelina Jolie Writes for Time Magazine for Darfur
SCORE: 3.4
Warm 7,706 Clicks Pub: Jun 6, 09
Actresses as Journalists
Angelina Jolie Writes for Time Magazine for Darfur
Angelina Jolie is not only known for her blockbuster hits, but also for her charity work. She has recently written an article for Time Magazine pleading with the UN to take action on the Darfur crisis.… [More]
The Power of Anti-Beauty - Susan Boyle's Ordinary Looks Bolster Her Stunning Voice
SCORE: 2.1
Mild 4,233 Clicks Pub: Apr 22, 09
The Power of Anti-Beauty
Susan Boyle's Ordinary Looks Bolster Her Stunning Voice
I adore this recording of 'Cry Me a River' by Susan Boyle for so many reasons. For a start, you would never in a million years put this sexy sultry voice to the face of the singer. I think this amazing… [More]
Running Back Brainiacs - Myron Rolle Dumps NFL for Brain Surgery School
SCORE: 1.9
Mild 3,142 Clicks Pub: May 28, 09
Running Back Brainiacs
Myron Rolle Dumps NFL for Brain Surgery School
Myron Rolle is exceptional. This athlete is a number 1 ranked college football player in America but also studying neurosurgery! Talk about driven, news today claims that Rolle is taking a year long hiatus… [More]
Exhibitions of Obama Art - 'Officially Unofficial' to Open on April Fool's Day in Chicago
SCORE: 3.7
Untested 4,441 Clicks Pub: Mar 31, 09
Exhibitions of Obama Art
'Officially Unofficial' to Open on April Fool's Day in Chicago
Even if you didn't follow the 2008 presidential campaign closely, chances are you've seen at least a few pieces of Obama-inspired art. 'Officially Unofficial' is an exhibition of the print art inspired… [More]
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