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We've seen some innovative guerrilla dances, but the Oprah flash mob has got to be the biggest! A group of 21,000 Oprah fans performed a choreographed dance on Chicago's Magnificent Mile to the song "I Gotta Feeling" by the Black Eyed Peas. The stunt was arranged to celebrate the start of the 24th season of the Oprah Winfrey show.
Watch as one girl bounces around dramatically at the very front of the crowd while the rest of audience stands looking seriously, some grinning a little, appearing to be making fun of her. After a few seconds, however, the people directly next to and behind her begin dancing wildly too. Before you know it, the whole crowd is dancing in sync.
The Oprah flash mob -- titled Oprah's Kickoff Party Dance -- signifies the explosion of the guerrilla street dancing phenomenon. As you can see from the articles below, we've seen everything from Hammer Dance tributes (complete with shiny gold pants) to Michael Jackson flash mobs around the world.
Check out the Oprah flash mob in the video above.
Why This Trend Is Growing
- Guerrilla Street Dances
- The rise of large-scale, flash-mob style street dance events presents opportunities for businesses to tap into the social and viral nature of these events for marketing and promotion purposes.
- Crowd Choreography
- The popularity of synchronized dancing in large crowds creates potential for new apps and technologies that allow for easy coordination and participation in such events.
- Celebrity-driven Flash Mobs
- The use of celebrity figures or other high-profile events to catalyze large-scale flash-mob dances presents opportunities to capitalize on social media buzz and viral marketing tactics.
Industries Being Reshaped
- Event Planning and Management
- Companies in the event planning industry can leverage the popularity of flash-mob style dances as a unique and innovative way to engage audiences and create memorable experiences.
- Music and Entertainment
- The rise of large-scale street dance events can create new opportunities for musical artists and other performers to connect with audiences in unique and memorable ways.
- Digital Marketing and Social Media
- The viral nature of flash-mob style dance events presents opportunities for digital marketing agencies to create innovative campaigns that leverage social media and other digital platforms to build hype and awareness for events and brands.
