Culinary Reconditioning

Reinventing cultural staples like pizza lures curious consumers
Implications - Pizza is one of the principle foods in the “junk food” category, but it’s also a dish that’s constantly being reinvented. From green pizzas to pizzas in cones, there are few limitations on what chefs can concoct. Reinventing the traditional breathes new life to old items.
SCORE: 4.7
Warm Top 6 Examples: 81,863 Total Clicks Jan 08 - Sep 08
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DEMOGRAPHICS
Pizza Cutters for Bikers
SCORE: 6.6
Viral 43,077 Clicks Pub: Jan 6, 08
Pizza Cutters for Bikers
Hardcore chopper design has overflowed from the world of motorcycling and into the kitchen. These Chopper-Motorcycle-Inspired-Pizza-Cutters were designed by artist Frankie Flood. The different styles… [More]
Batman Pizza - The New Gotham City Pizza at Domino's
SCORE: 6.3
V. Hot 11,252 Clicks Pub: Jul 5, 08
Batman Pizza
The New Gotham City Pizza at Domino's
Domino's Pizza is trying to capitalize on the huge viral buzz of the new Batman movie, The Dark Knight, with a special pizza. The New Gotham City Pizza comes in a special Gotham City Pizza Box, and is… [More]
Ugly Pizza - Difficult Branding?
SCORE: 5.5
Hot 10,641 Clicks Pub: Aug 7, 08
Ugly Pizza
Difficult Branding?
This has got be one of the most challenging packaging art directions ever. I mean, what direction do you go when the name of the pizza is UGLY? Let’s start with the brand name. Ugly Pizza is a new product… [More]
Personalize Your Pizza Online - Domino's Pizza Builder
SCORE: 4.7
Warm 9,864 Clicks Pub: Jan 18, 08
Personalize Your Pizza Online
Domino's Pizza Builder
In the US, Domino's Pizza recently created an online "pizza builder" that is quite amusing. The cool thing is that once you're done with your creativity, you can actually save your pizza and/or place… [More]
Specialty Pizza Named After You - Domino's Big Fantastic Deal
SCORE: 2.4
Untested 3,295 Clicks Pub: Feb 5, 08
Specialty Pizza Named After You
Domino's Big Fantastic Deal
Domino's is allowing online users to create their own pizza, name it, and add it to their menu for others to order and enjoy. They call it BFD Builder, aka Big Fantastic Deal. Users can choose from 4 types… [More]
Two in One Utensils- The Pizza Pro
SCORE: 2.4
Untested 3,734 Clicks Pub: Jul 29, 08
Two in One Utensils- The Pizza Pro
The Pizza Pro is a new great invention that will allow you slice and serve your pizza with ease. It combines kitchen shears with a wedge-shaped spatula so you can slice with one hand without ever losing… [More]