Breakthroughvertising

Interactive bus stops encourage bored patrons to engage with brands
Implications - Engaging bus stop advertisements are garnering attention even in ad-saturated metropolitan cores, as they captivate the attention of the waiting public. Entertaining the idle with advertisements is a win-win situation, and clever way to foster positive brand association.
SCORE: 4.3
Warm Top 6 Examples: 65,705 Total Clicks Mar 08 - Sep 08
Popularity
Activity
Freshness
DEMOGRAPHICS
Anonymous Texts at Bus Stops - Big Brother's Creepy Bluetooth Campaign
SCORE: 5.9
V. Hot 16,426 Clicks Pub: May 13, 08
Anonymous Texts at Bus Stops
Big Brother's Creepy Bluetooth Campaign
To promote popular reality show Big Brother 2008 on Channel TEN in Australia, advertising agency Marketforce in Perth came up with a unique bluetooth SMS campaign that really caught people by surprise.… [More]
7 Creative Bus Stops
SCORE: 4.7
V. Hot 17,743 Clicks Pub: Jul 3, 08
7 Creative Bus Stops
Creative minds were behind the conception and design of these bus stops. Waiting for public transportation to arrive is not exactly fun and happy times. Often times the patrons are cranky after a long… [More]
Interactive Bus Stop Ads - Crank Up the Bikini Model's Tan
SCORE: 5.8
Hot 14,217 Clicks Pub: Apr 21, 08
Interactive Bus Stop Ads
Crank Up the Bikini Model's Tan
Most of the time, people don't pay much attention to bus stop ads, but every once in a while, there are ads so clever, you can't help but be captivated by them. This interactive bus stop billboard from… [More]
Fruit Dispensing Bus Stops -  Pruhealth Campaign
SCORE: 3.4
Mild 8,078 Clicks Pub: Sep 2, 08
Fruit Dispensing Bus Stops
Pruhealth Campaign
Pruhealth, a UK health insurance provider, turned London bus stops into fruit dispensers. A piece of fruit is delivered to onlookers each minute while stock lasts. In an interesting example of experiential… [More]
Solar Powered Bus Stop Ads - Fuel Miami LLC i-Shelters
SCORE: 2.8
Mild 5,691 Clicks Pub: Aug 26, 08
Solar Powered Bus Stop Ads
Fuel Miami LLC i-Shelters
Fuel Miami LLC is installing 600 solar-powered bus shelters in Miami city. Each solar-powered ad panel will save over two tons of carbon emissions. This eco-friendly ad movement within bus shelters started… [More]
Emergency Light Sabers - Star Wars Bus Stop Ad Prepares You for the Sith
SCORE: 2.9
Mild 3,550 Clicks Pub: Mar 30, 08
Emergency Light Sabers
Star Wars Bus Stop Ad Prepares You for the Sith
This a very clever ad for a Star Wars movie placed at a bus stop. I particularly like where it says, "Use in case of Sith." The Sith, of course, are a group of mean villains characterized by their single-minded… [More]
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