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Breakthroughvertising
Interactive bus stops encourage bored patrons to engage with brands
Implications - Engaging bus stop advertisements are garnering attention even in ad-saturated metropolitan cores, as they captivate the attention of the waiting public. Entertaining the idle with advertisements is a win-win situation, and clever way to foster positive brand association.
| Score: 4.3 |
Warm
Top 6 Examples:
Date Range:56,882 Total Clicks Mar 08 - Sep 08 |
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Featured Examples | |||||||||||
Anonymous Texts at Bus StopsBig Brother's Creepy Bluetooth CampaignTo promote popular reality show Big Brother 2008 on Channel TEN in Australia, advertising agency Marketforce in Perth came up with a unique bluetooth SMS campaign that really caught people by surprise.… [More] |
7 Creative Bus StopsCreative minds were behind the conception and design of these bus stops.
Waiting for public transportation to arrive is not exactly fun and happy times. Often times the patrons are cranky after a long… [More] |
Interactive Bus Stop AdsCrank Up the Bikini Model's TanMost of the time, people don't pay much attention to bus stop ads, but every once in a while, there are ads so clever, you can't help but be captivated by them. This interactive bus stop billboard from… [More] | |||||||||
Fruit Dispensing Bus StopsPruhealth CampaignPruhealth, a UK health insurance provider, turned London bus stops into fruit dispensers. A piece of fruit is delivered to onlookers each minute while stock lasts.
In an interesting example of experiential… [More] |
Solar Powered Bus Stop AdsFuel Miami LLC i-SheltersFuel Miami LLC is installing 600 solar-powered bus shelters in Miami city. Each solar-powered ad panel will save over two tons of carbon emissions.
This eco-friendly ad movement within bus shelters started… [More] |
Emergency Light SabersStar Wars Bus Stop Ad Prepares You for the SithThis a very clever ad for a Star Wars movie placed at a bus stop. I particularly like where it says, "Use in case of Sith."
The Sith, of course, are a group of mean villains characterized by their single-minded… [More] | |||||||||
