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Anonymous Texts at Bus Stops Edit
Big Brother's Creepy Bluetooth Campaign

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Anonymous Texts at Bus Stops
Big Brother's Creepy Bluetooth Campaign
Anonymous Texts at Bus Stops - Big Brother's Creepy Bluetooth Campaign (GALLERY) 2
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Anonymous Texts at Bus Stops - Big Brother's Creepy Bluetooth Campaign (GALLERY)
Big Brother's Creepy Bluetooth Campaign
 Published: May 13, 08
Comments: 1 Views: 8,440

To promote popular reality show Big Brother 2008 on Channel TEN in Australia, advertising agency Marketforce in Perth came up with a unique bluetooth SMS campaign that really caught people by surprise. The ads embodied the “Big Brother is watching” slogan, which is the essence of the show.

The campaign installed Blue-tooth transmitters in over 20 high-traffic bus shelters around town. The transmitters automatically sent two anonymous messages to any bluetooth enabled phones in the area.

The first message was tailored specifically for the local location, with something along the lines of “Im watching u. Ur at the (customized current location)”. The second message is received 30-40 seconds later with the big reveal, saying “Big Brother is back. 7 PM weeknights on TEN”.

I like the unusual dynamics of this campaign which can intrigue people who receive a message from a “stalker” to end up being a promotion for a TV show.

Good work by creatives Ryan Albuino, Andrew Chu at the Marketforce agency.

References:  adsoftheworld

Filed In:  billboards,  marketing,  media,  phones,  pop culture,  tech








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Anonymous Texts at Bus Stops or comment about Big Brother's Creepy Bluetooth Campaign.

Favorited by Bianca Bartz on May 13, 08
Bianca Bartz on May 13, 08  4,514 Trends   3,561 Comments
Clever!! But very creepy...
Bianca Bartz on May 13, 08  4,514 Trends   3,561 Comments 0
Favorited by Scott Hassel on May 13, 08
Favorited by Chris Bellinger on May 14, 08
Favorited by Ariana Shaw on May 16, 08
Favorited by mark lewis on May 28, 08
Favorited by Sam A on Jan 14, 09
Favorited by stuart clarke on Feb 2, 09
Favorited by Princess Blay on May 8, 09

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Anonymous Texts at Bus Stops