Samplified Marketing

Sampling, tasting and trying before buying
Implications - Letting consumers test a product before purchasing often involves giving away small amounts of the product or service for free, with the confidence that it will peak consumer interest and buy loyalty. Now customers can test anything from music, to marriages to Christmas trees before committing.
SCORE: 3.5
Mild Top 5 Examples: 27,643 Total Clicks Mar 07 - Aug 08
Popularity
Activity
Freshness
DEMOGRAPHICS
Perfume Sampling Kiosks
SCORE: 5.4
Hot 7,467 Clicks Pub: Mar 28, 07
Perfume Sampling Kiosks
Sick of fragrance counter employees offering you a little spritz of something new? Scentest Communications has made it possible to skip these pesky encounters with the help of new technologies. The Scentest… [More]
Wine Trial by Vial - WineSide Test Tube Samples
SCORE: 4.3
Warm 7,839 Clicks Pub: Apr 20, 08
Wine Trial by Vial
WineSide Test Tube Samples
Fine wine is often an art kept to connoisseurs and other "cultured," snobby people. But for the rest of us, how do we select a wine without letting our ignorance take the better of us? People who are not… [More]
New Madonna Song Available for Free Download
SCORE: 3.5
Mild 4,557 Clicks Pub: May 17, 07
New Madonna Song Available for Free Download
Madonna has made her new song, "Hey You," available for free download. The song was written exclusively for the Live Earth concert series and available only on MSN.com. Live Earth, a monumental music… [More]
Try-Before-You-Buy Christmas - $1 Fake Tree Trial
SCORE: 1.7
Mild 3,444 Clicks Pub: Nov 8, 07
Try-Before-You-Buy Christmas
$1 Fake Tree Trial
Can't stand the needles on your floor from a real Christmas tree, but are irked by the tackiness of evidently plastic boughs? The Christmas Tree Company, an online store selling over 52 varieties of faux… [More]
Tryvertising At Japanese Sampling Labs - Test Products Before They Hit Shelves
SCORE: 2.4
Untested 4,336 Clicks Pub: Aug 8, 07
Tryvertising At Japanese Sampling Labs
Test Products Before They Hit Shelves
Sample Lab is a Japanese concept that allows people to do some product testing before it is released on the market. People are lining up in front of the lab eager to test out everything from beauty products,… [More]
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