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Samplified Marketing
Sampling, tasting and trying before buying
Implications - Letting consumers test a product before purchasing often involves giving away small amounts of the product or service for free, with the confidence that it will peak consumer interest and buy loyalty. Now customers can test anything from music, to marriages to Christmas trees before committing.
| Score: 3.5 |
Mild
Top 5 Examples:
Date Range:25,858 Total Clicks Mar 07 - Aug 08 |
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Featured Examples | |||||||||||
Perfume Sampling KiosksSick of fragrance counter employees offering you a little spritz of something new? Scentest Communications has made it possible to skip these pesky encounters with the help of new technologies.
The Scentest… [More] |
Wine Trial by VialWineSide Test Tube SamplesFine wine is often an art kept to connoisseurs and other "cultured," snobby people. But for the rest of us, how do we select a wine without letting our ignorance take the better of us? People who are not… [More] |
New Madonna Song Available for Free DownloadMadonna has made her new song, "Hey You," available for free download. The song was written exclusively for the Live Earth concert series and available only on MSN.com. Live Earth, a monumental music… [More] | |||||||||
Try-Before-You-Buy Christmas$1 Fake Tree TrialCan't stand the needles on your floor from a real Christmas tree, but are irked by the tackiness of evidently plastic boughs? The Christmas Tree Company, an online store selling over 52 varieties of faux… [More] |
Tryvertising At Japanese Sampling LabsTest Products Before They Hit ShelvesSample Lab is a Japanese concept that allows people to do some product testing before it is released on the market. People are lining up in front of the lab eager to test out everything from beauty products,… [More] | ||||||||||
