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Destination Theatre

Movie cinemas as experiences can boost the film business

Implications - The future of film is shady. As one end of the spectrum focuses on the idea that box office sales will plummet dramatically, the other believes turning the cinema into an “experience” could revive the industry. High tech and luxury are the basic concepts behind the future of the silver screen.
Trend Themes
1. Theatres as Experiences - Creating experiences within movie theatres with technology and luxury could revive the industry.
2. 3D Movies to Save the Industry - Making 3D movies mainstream could save the movie theatre industry by providing a premium experience for customers.
3. Interactive Movie Theatres - Exploring the boundaries of space and reality by allowing customers to be both actors and spectators and challenging their 'aliveness' through new technologies could be a great way to revamp the movie theatre experience.
Industry Implications
1. Entertainment Industry - Revamping the movie theatre industry could revitalize the entertainment industry and offer a premium experience for customers.
2. Luxury Industry - Movie theatres can look to the luxury industry for inspiration and ideas to create high-end experiences for customers.
3. Technology Industry - The technology industry can play a role in creating interactive and sensory experiences for customers in movie theatres.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 3 Examples:
93,941 Total Clicks
Date Range:
May 06 — Aug 08
Trending:
Average
Consumer Insight Topics:

Featured Examples

Luxury Movie Theatre
Luxury Movie Theatre
At least one movie theatre owner -- or exhibitor, as they're known -- is trying to lure consumers back to the big screen with a luxury cinema. In 1946, the average American went to the movies 28 times… MORE
Futuristic Movie Theatre in Hong Kong
Futuristic Movie Theatre in Hong Kong
AMC Pacific Place Cinema
In the future, there will be no more conventional glass ticket box at the theatre. Being heralded as Asia’s most technologically-advanced cinemas, this movie theater looks more like a modern sculpture… MORE
Saving Movie Theaters
Saving Movie Theaters
3D Films to Become Mainstream?
Internet piracy has made it possible not only to access to free movies, but to access films even before they hit theaters. In order to preserve the business of "going to the movies", cinemas may have to… MORE
$7.5 Million Movie Theatre
$7.5 Million Movie Theatre
Billy Wilder Theater at UCLA
In this recreated $7.5 Million Billy Wilder theater, 128 LED glow sticks put on a spectacular display making it seem as though you have been transported to the world of the stars... the movie stars. The… MORE
play_circle_filled Interactive Movie Theatres
Interactive Movie Theatres
M.A.S.T. Novabell
The M.A.S.T. art installation, commissioned by Novabell, is a design by Italian artist Joe Velluto. The Transitive Sensory Living Module consists of many areas for viewers to watch the film as they are… MORE
Gamers Renting Movie Theatres (UPDATE)
Gamers Renting Movie Theatres (UPDATE)
Private XBox Parties at Cineplex
In a move that could make the cineplex the place to be again, a theater company in Canada, called Cineplex Odeon, is renting their big screens to gamers. In a move that makes perfect sense to get revenue… MORE
Dive-In Theatres
Dive-In Theatres
The Pearl Hotel San Diego
The Pearl Hotel in San Diego features the amazing "Dive-In Theatre," home to a free weekly "cinema social" combining eclectic film choices, food and drink and light conversation. Steeped in mid-century… MORE