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Score: 5.6
This Quarter and Mild Top 4 Examples: 6,221 Total Clicks Date Range: Aug 14 - Oct 14
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As consumers shift to prioritize convenience, coffee culture sees a backlash
Implications - The term 'coffee connoisseur' is being taken a step further with consumers opting for time-heavy methods to making the perfect cup. Despite convenience culture seeing an increase in popularity, this shift to archaic or tedious methods of preparation denote consumer preference for quality over quantity. [More]
Score: 6.4
This Quarter and Warm Top 4 Examples: 11,197 Total Clicks Date Range: Aug 13 - Sep 14
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A shift towards more exotic flavors sees consumers utilizing infusers
Implications - Consumer palates have become more accustomed to exotic flavors, which is seeing them infuse meals with herbs and spices via convenient infusers. This utilization of fresh ingredients shows a consumer preference to take control of how their food tastes as opposed to using prepackaged spices or dressings. [More]
Score: 4.4
This Quarter and Untested Top 4 Examples: 2,978 Total Clicks Date Range: Jan 14 - Aug 14
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Consumers turn to international flavor as a means to combat complacent palates
Implications - The variety and availability of exotic flavors is rising, which has prompted consumers to try their hand at international cuisine. As the popularity of food blogs expose little known recipes and tricks, consumers are making their own traditional dishes to satisfy their desire for both exotic and homemade cuisine. [More]
Score: 5.2
This Quarter and Mild Top 4 Examples: 7,320 Total Clicks Date Range: Jan 13 - Aug 14
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Enhancing routine, consumers turn to more engaging cooking devices
Implications - Enhancing everyday chores like cooking, devices that encourage play and engagement are rising in popularity. Providing practical kitchenware items in the form of games and sporting equipment, these interactive cooking methods transform routine activities into unexpected forms of entertainment. This reflects a shift towards more playful methods of routine. [More]
Score: 6.4
This Year and Warm Top 4 Examples: 27,687 Total Clicks Date Range: Nov 13 - Aug 14
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Consumers opt to literally inject flavor for enhanced edible variations
Implications - The consumer palate is becoming accustomed to exotic spices and customized flavor variations, which has prompted the rise of injection and infusion devices for easily made cross-cuisine creations. Speaking to a desire for easy methods of creating personalized foods from home, the products decrease consumer dependence on takeout and store-bought goods for exotic cuisine. [More]
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Score: 6.1
This Year and Warm Top 4 Examples: 5,049 Total Clicks Date Range: May 14 - Jul 14
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Morning meal makers are modified to deliver edibles at an accelerated rate
Implications - Consumers are constantly looking for ways to improve efficiency, which has resulted in brands answering in kind with morning meal makers that cook quickly. This shift towards fast, at-home meals helps to satisfy consumers who are accustomed to prepackaged food, but are looking to decrease dependence on eating out. [More]
Score: 5.3
This Year and Mild Top 4 Examples: 7,417 Total Clicks Date Range: Apr 13 - Jul 14
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Parents add an element of fun to eating to enhance the mealtime experience
Implications - Dealing with hard-to-please infants, parents are utilizing interactive approaches to make experiences like mealtime more enjoyable. Infusing elements of gaming and play into eating, interactive kitchenware, like board game plates and toy dishes, help transform methods of consumption into more engaging, age-appropriate activities. [More]
Score: 6.3
This Year and Warm Top 4 Examples: 13,424 Total Clicks Date Range: Feb 14 - Jul 14
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Cultural cuisine is made easier through user-friendly kitchenware devices
Implications - Despite the popularity of cultural cuisine, the often long list of ingredients and strenuous recipe techniques can often deter time-strapped consumers. Seeking a more convenient approach to diversified consumption, individuals are turning to simplified, at-home devices to create exotic cuisine. This speaks to a desire to maintain sophisticated indulgences through more adaptable, user-friendly means. [More]
Score: 4.5
This Year and Mild Top 4 Examples: 4,830 Total Clicks Date Range: Aug 13 - Jul 14
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Specialty appliances used to make store-bought goods offer consumer control
Implications - Consumers often opt for the convenience of buying a ready-made product, but as choices become overwhelming and costs inflate, a growing number are taking the DIY approach with specialty appliances. Foods traditionally bought are being made at home with niche appliances to decrease cost per serving and provide more consumer control. [More]
Score: 7.5
This Year and Hot Top 4 Examples: 26,370 Total Clicks Date Range: Jun 13 - Jun 14
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Smartphone usage takes a domestic approach as users seek day-to-day efficiency
Implications - As consumers grow more technologically dependent, mobile devices are expanding in use toward more domestic, at-home endeavors. Broadening technological convenience into more traditional realms, consumers are utilizing their smartphone devices as an alternative aid in cooking, reflecting a desire to maintain elements of tradition in a more digitally efficient manner. [More]