Milky Plant's Machine Makes Single-Ingredient Plant Milks in Five Minutes
Laura McQuarrie — July 28, 2022 — Lifestyle
References: milkyplant & vegconomist
Milky Plant is introducing a more sustainable way for people in the UK to enjoy plant milk alternatives by helping them make their own. The plant milk-making machine by the UK company is capable of making single-ingredient plant milks in a matter of minutes at home.
According to The Vegan Society, the number of vegans in Great Britain quadrupled between 2014 and 2019. And as the demand for plant-based meat and dairy alternatives in the UK continues to skyrocket, consumers are looking for simple, practical ways to experience better health, support animal welfare and a more sustainable environment.
Milky Plant is currently introducing its machine as part of a crowdfunding campaign and it has been met with an enthusiastic response—already it has raised more than £340,000 and generated a waiting list of more than 3,200 people.
According to The Vegan Society, the number of vegans in Great Britain quadrupled between 2014 and 2019. And as the demand for plant-based meat and dairy alternatives in the UK continues to skyrocket, consumers are looking for simple, practical ways to experience better health, support animal welfare and a more sustainable environment.
Milky Plant is currently introducing its machine as part of a crowdfunding campaign and it has been met with an enthusiastic response—already it has raised more than £340,000 and generated a waiting list of more than 3,200 people.
Trend Themes
1. Plant-based Milk Craze - The increasing demand for plant-based alternatives presents an opportunity for companies to invest in innovative ways for consumers to enjoy these products.
2. At-home Food Machines - As people continue to prioritize convenience and sustainability, the trend of at-home food machines will continue to grow and disrupt traditional food production models.
3. Crowdfunding Success - The success of Milky Plant's crowdfunding campaign highlights the potential for new and innovative food products to receive funding through alternative means.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can invest in research and development of at-home plant milk machines and other sustainable, plant-based alternatives.
2. Home Appliances - The rise of at-home food machines presents a new opportunity for the home appliance industry to innovate and provide consumers with a convenient and efficient way to make their own food and beverages.
3. Crowdfunding - The success of Milky Plant's campaign demonstrates the potential for new and disruptive food and beverage products to receive funding through alternative means like crowdfunding.
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