Domino's Big Fantastic Deal

By: Alex Covert - Published: Feb 5, 2008 • References: www02.order.dominos & springwise
Domino's is allowing online users to create their own pizza, name it, and add it to their menu for others to order and enjoy. They call it BFD Builder, aka Big Fantastic Deal. Users can choose from 4 types of crust styles, 6 types of meats, and 6 types of other toppings. Some of the current names include Filthy, Chicago Crime Scene, and Marks Monster. The idea seems to be a hit, as there are over 13,000 unique pizza names (although there are only 144 different possible combinations). Regardless, Domino's is experimenting with the internet - giving their customers a unique experience. Stats for Specialty Pizza Named After You Trending: Older & Chilly
Research: 3,385 clicks in 433 w
Interest: 4 minutes
Concept: Specialty Pizza Named After You
Related: 33 examples / 25 photos
Segment: Neutral, 18-35
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