Child Branding For Adults

Why bother developing new brands when people are still craving retro
Implications - In a world that’s rocked by growing violence, stress and instability, there’s a need to retreat to a more carefree and innocent time, such as the innocent time of your youth. Products like Hello Kitty appeal because they provide a cute, fun and creative refuge from the grown-up world.
SCORE: 4.3
Warm Top 6 Examples: 56,085 Total Clicks Mar 07 - Dec 07
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Filed in: TechMultimedia
Japanese Icons Go Bling - The $4250 Hello Kitty Diamond Ring
SCORE: 6.3
V. Hot 12,430 Clicks Pub: Mar 29, 07
Japanese Icons Go Bling
The $4250 Hello Kitty Diamond Ring
You gotta be a hard core Hello Kitty fan to be willing to drop almost 5 grand on a diamond ring featuring this Japanese icon. But for those who have everything, this may be the perfect gift. [More]
Hello Kitty Airbus - Eva Air Proves Japanese Anime Continues To Rise
SCORE: 4.8
Hot 11,682 Clicks Pub: Aug 8, 07
Hello Kitty Airbus
Eva Air Proves Japanese Anime Continues To Rise
I can’t believe I’m writing a Hello Kitty trend. The Japanese icon has been around so long, it’s one of those things most people, myself included, hoped would be a passing fad. Anyone who feels the… [More]
$5,000 Playing Cards - Gold Hello Kitty Deck
SCORE: 3.7
Warm 6,245 Clicks Pub: Oct 1, 07
$5,000 Playing Cards
Gold Hello Kitty Deck
OMG!! Was my first reaction when I laid eyes on these golden Hello Kitty playing cards. These ultra thin cards are being issued as part of the Birthday celebrations of Her "Kittiness" Herself. They I am… [More]
Kitty Get Kinky - Sanrio's Hello Kitty Vibrator
SCORE: 4.5
Warm 13,340 Clicks Pub: Aug 22, 07
Kitty Get Kinky
Sanrio's Hello Kitty Vibrator
Could Japan's most famous feline finally be embracing her sexuality? The kinky kitty played part in the inspiration for the Sanrio Vibrating Shoulder Massager, a vibrating toy activated by a simple push-button… [More]
New Law Enforcement Tactic - Hello Kitty To Discipline Thai Police
SCORE: 3.1
Warm 6,003 Clicks Pub: Aug 6, 07
New Law Enforcement Tactic
Hello Kitty To Discipline Thai Police
A new punishment is in order for Thai police officers who break the rules. They will be forced to wear hot pink armbands adorned with hearts and a "Hello Kitty" as a mark of shame, punishment by humiliation.… [More]
Earrings for Your Earbuds - Hello Kitty of course!
SCORE: 3.6
Mild 6,385 Clicks Pub: Sep 13, 07
Earrings for Your Earbuds
Hello Kitty of course!
Maybe a cute overload, but if you can't go anywhere with out your iPod and Hello Kitty, then this is a must have. As if it wasn't hard enough wearing earrings and headphones or earbuds at the same time,… [More]
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