Hello Kitty has been popular for decades with children and women. After the success of launching Kitty Minicar from Mitsubishi Motor Co. last year, Sanrio Co. will reveal the fancy doghouse decorated with 7,600 crystal beads and has a cushion of Hello Kitty's face. The price is 3.9 million yen (US$31,660).
Implications - Despite the recent economic recession, many fortunate consumers were not affected nearly as bad as other members of society. These individuals continue to consider living a luxurious and lavish lifestyle a top priority. They are constantly seeking out ways to satisfy their demands for high-end products and services. Businesses and companies will benefit by providing a wide variety of products that have been enhanced or modified to represent wealth.