The Rise of Viral Videos

Viral videos will continue to play an important role in pop culture and b
Description - Viral videos have become such a major factor on the web that Trend Hunter has launched an entire section featuring more than 1,500 videos this year. This cluster features a random sample of articles related to the category.

Implications - The key to a successful viral marketing campaign is to provide branded content that people will want to pass on organically, without being paid to pass on the message. Most commonly, these take the form of entertaining video clips hosted by YouTube. Not only are viral videos an extremely effective method of getting users to engage with a brand, they can also be very low in cost. The trick is finding a way to break through the clutter.
SCORE: 3.4
Mild Top 6 Examples: 24,306 Total Clicks Nov 06 - Dec 07
Popularity
Activity
Freshness
DEMOGRAPHICS
Video Hacking - Add Graffiti to YouTube Streaming Videos
SCORE: 4.4
Warm 5,142 Clicks Pub: Mar 6, 07
Video Hacking
Add Graffiti to YouTube Streaming Videos
New widgets are making it easy for users to hack videos (including those on YouTube) to add graffiti and sarcastic commentary. For example, Vidavee Graffiti enables you to load a video directly from YouTube… [More]
ClipBandits - First Internet Band Creates Video Without Ever Meeting
SCORE: 4.5
Mild 4,305 Clicks Pub: Nov 10, 06
ClipBandits
First Internet Band Creates Video Without Ever Meeting
The Clip Bandits is the world's first internet band. They met on YouTube and they write, compose and play their music together online. In fact, they even made their music video online, without ever being… [More]
Student Tasered On Camera - YouTube Hero Coins the Phrase, 'Don't Tase Me Bro!'
SCORE: 4.7
Mild 4,511 Clicks Pub: Sep 19, 07
Student Tasered On Camera
YouTube Hero Coins the Phrase, 'Don't Tase Me Bro!'
This is how YouTube heroes are born! Andrew Meyer, a student at the University of Florida, seemed to be looking for trouble when he asked a friend to video him at a Sen. John Kerry campus forum. After… [More]
Photojournalistic Realism - Broadcasting Life's Most Intimate Moments
SCORE: 3.7
Untested 4,079 Clicks Pub: Sep 22, 07
Photojournalistic Realism
Broadcasting Life's Most Intimate Moments
Social utility technology is becoming more used in important life events like marriage proposals. Surprisingly, its the men who want to record the event, finding it sentimental and romantic, and it's the… [More]
YouTube Helping Police Crack Cases
SCORE: 1.4
Untested 3,143 Clicks Pub: Nov 30, 06
YouTube Helping Police Crack Cases
According to USAToday.com, police took up pursuit in cyberspace after a young Norwegian posted an Internet video of his wild car driving. Following an electronic trail that he left online, police caught… [More]
YouTube for Scientists - SciVee Video Sharing
SCORE: 1.3
Untested 3,126 Clicks Pub: Aug 22, 07
YouTube for Scientists
SciVee Video Sharing
Sometimes even scientists have a hard time understanding the heavy, technical jargon of research papers. They're hoping that by sharing video presentations, ideas will flow more quickly within the scientific… [More]
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