Brandaptation

Product diversification is hardly new, but brands are now stretching beyon
Implications - Bigger companies are branching out by offering a wider range of products, and many of these products are often unrelated to their original offering. This approach has enabled companies to further cement their relationship with their brands’ devotees as well as expose it to a wider audience.
SCORE: 5.3
Hot Top 6 Examples: 74,716 Total Clicks Jan 07 - Dec 07
Popularity
Activity
Freshness
DEMOGRAPHICS
Footwear and Driving - Adidas & Porsche Design Footwear
SCORE: 6.5
V. Hot 22,308 Clicks Pub: Jan 31, 07
Footwear and Driving
Adidas & Porsche Design Footwear
Adidas Originals has teamed Porsche Design in order to release the new Porsche Design driving collection. The shoes come in four colors including: white, black, silver and victory red. These wonderful… [More]
Rolls Royce Hotel - Hong Kong Hotel Provides Guests with Sweet Ride
SCORE: 6.1
V. Hot 10,261 Clicks Pub: Jan 15, 07
Rolls Royce Hotel
Hong Kong Hotel Provides Guests with Sweet Ride
The Pininsula Hotel in Hong Kong has just ordered 14 Rolls-Royce Phantom extended wheelbase cars which are used exclusively by the hotel's guests. This is very chic! Something all guests want and need.… [More]
Nokia Vertu Ferrari Phone - Ascent Ferrari 60
SCORE: 5.8
V. Hot 9,190 Clicks Pub: Sep 28, 07
Nokia Vertu Ferrari Phone
Ascent Ferrari 60
Vertu's newest phone is the limited edition Ascent Ferrari 60. What's great about Vertus isn't that you can hear all your music or have a high resolution display -- it's the price and the prestige of ownership… [More]
Mercedes Glasses  - MB Jumps into Optical Fashion with 40 New Frames
SCORE: 3.8
Hot 11,439 Clicks Pub: Jul 18, 07
Mercedes Glasses
MB Jumps into Optical Fashion with 40 New Frames
We've been seeing a lot of cross over between fashion and automakers. In fact, Porsche Design makes just about everything. As a result, Mercedes Glasses just seem to make sense. The surprise is that… [More]
Full-Throttle Coffee Makers - Lamborghini Reinvigorates Good Java Creation
SCORE: 4.9
Hot 12,444 Clicks Pub: Apr 16, 07
Full-Throttle Coffee Makers
Lamborghini Reinvigorates Good Java Creation
I love my little white Coffee Maker - stains and all. He's been a good buddy through many early mornings and late night projects, always making awesome cups of coffee. But, loyal as I am, I can't help… [More]
Luxury Home Gyms - The Ferrari Unica
SCORE: 4.7
Warm 9,074 Clicks Pub: Jul 19, 07
Luxury Home Gyms
The Ferrari Unica
This is the latest product for your Home Gym by Ferrari, and what more can you ask? It has the classic colors and the trendy and never out Ferrari fashion style, The Ferrari Unica was will allow you to… [More]
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