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Brandaptation
Product diversification is hardly new, but brands are now stretching beyon
Implications - Bigger companies are branching out by offering a wider range of products, and many of these products are often unrelated to their original offering. This approach has enabled companies to further cement their relationship with their brands’ devotees as well as expose it to a wider audience.
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Date Range:69,215 Total Clicks Jan 07 - Dec 07 |
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Featured Examples | |||||||||||
Footwear and DrivingAdidas & Porsche Design FootwearAdidas Originals has teamed Porsche Design in order to release the new Porsche Design driving collection. The shoes come in four colors including: white, black, silver and victory red.
These wonderful… [More] |
Rolls Royce HotelHong Kong Hotel Provides Guests with Sweet RideThe Pininsula Hotel in Hong Kong has just ordered 14 Rolls-Royce Phantom extended wheelbase cars which are used exclusively by the hotel's guests. This is very chic! Something all guests want and need.… [More] |
Nokia Vertu Ferrari PhoneAscent Ferrari 60Vertu's newest phone is the limited edition Ascent Ferrari 60. What's great about Vertus isn't that you can hear all your music or have a high resolution display -- it's the price and the prestige of ownership… [More] | |||||||||
Mercedes GlassesMB Jumps into Optical Fashion with 40 New FramesWe've been seeing a lot of cross over between fashion and automakers. In fact, Porsche Design makes just about everything. As a result, Mercedes Glasses just seem to make sense. The surprise is that… [More] |
Full-Throttle Coffee MakersLamborghini Reinvigorates Good Java CreationI love my little white Coffee Maker - stains and all. He's been a good buddy through many early mornings and late night projects, always making awesome cups of coffee. But, loyal as I am, I can't help… [More] |
Luxury Home GymsThe Ferrari UnicaThis is the latest product for your Home Gym by Ferrari, and what more can you ask? It has the classic colors and the trendy and never out Ferrari fashion style, The Ferrari Unica was will allow you to… [More] | |||||||||
