How Much Do You Like The New Car Smell?

By: Going Like Sixty - Published: May 16, 2007   Updated: Apr 14 2011 • References: autoblog
If you really like that new car smell then maybe you can wear it! Autoblogger reports, "Talk about badge engineering. Aramis and Designer Fragrances, a division of Estee Lauder, has partnered with Ford to "bring the Mustang man to life." How? With a cologne spray, of course." Smells delicious.

Implications - A way for businesses to target an audience of men is to attract a group of people such as car buffs with non-automotive products that are still linked to cars. People who collect cars may be inspired to collect other items that a specific car brand endorses. Businesses can use this example to create a whole slew of items that are linked to something popular, but completely different. Stats for Mustang Cologne Trending: Older & Average
Research: 7,109 clicks in 470 w
Interest: 2.8 minutes
Concept: Mustang Cologne
Related: 56 examples / 43 photos
Segment: Males, 18-55
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