The most popular social media trends in 2012 included Instagram and Pinterest becoming household names. The two photo-based social sharing platforms took off in the past year, with Instagram eventually being acquired by Facebook.
An experiment done by Intel and Toshiba showed that social films may be a clever way to market and engage in the future. The companies looked to include viewers in the film experience as much as possible, and released new episodes of the series titled 'The Beauty Inside,' which allowed people to submit webcam videos. The result was a crowdsourced film that integrated the audience in a meaningful way.
Social media trends are further explored in the Trend Hunter Social Media Research Report. Understanding this ever-changing digital landscape is now more important than ever, so drawing out implications from the social trends that surround you is imperative.
Top 100 Popular Social Media Trends in 2012
From Satellite Storm Snapshots to Web User Graphics:
Jamie Danielle Munro — Jan 19, 2013 — Pop Culture
98
Instagram Storm Blogs
The Hurricane Sandy Instacane Website Posts As-It-Happens Photos
97
Suggestively Sprawled Feline Sites
The 'Cats That Look Like Pin-Up Girls' Tumblr is Spot On
96
Taking the Lead Role (SPONSORED)
Be the Star of Intel & Toshiba's Social Film 'The Beauty Inside'
95
Social Network Photo-Sharing Devices
The Instagram Socialmatic Camera is a Must-See Gadget
94
Storm Destruction Photography
These Beginner Hurricane Sandy Photos Are Devastating
93
Foursquare-Inspired Accessories
The Meshu Jewelry Fashionably Visualizes Favorite Places
92
Social Media Sleepers
The FBed Concept is Inspired by the Facebook Logo
91
Phone-Enabled Violence Campaigns
Interactive Billboard by NCDV Allows Texters to 'Drag Him Away'
90
Diverted Attention Infographs
The Perils of Multitasking Chart Explains Why Focusing is Key
89
Gendered Craving Charts
The 'What Woman Want' Infographic Gives You The Scoop On Desires
88
Emotional Interactive Movies (SPONSORED)
The 'I'd Like to Show You Something' Episode is Dramatic
87
Instagram Throw Pillows
'Stitchtagram' Creates Handmade Memories
86
Generational Marketing Guides
The Millennials Infographic Breaks Down Gen Y
85
Storm-Locating Maps
The Hurricane Sandy Crisis Map Helps to Prepare for This Natural Disaster
84
Camera Selection Infographics
The 'What Type of Camera Should I Get' Chart is Realistic
83
Fake Hurricane Features
The Fake Hurricane Sandy Photos are Trolling the Internet
82
Movie Death Parody Blogs
'People Dying Like Marion Cotillard' Mocks Poorly Acted Demise
81
Thoughtful Branding Tint Tables
The 'True Colors' Infographic is Insightful for Budding Companies
80
Creature Courting Phrases
The Pleated Jeans Animal Pickup Lines are Hilarious
79
Social Network Stats
The Facebook 2012 Infographic is an Update on the Leading Online Community
78
Hilarious Instagram Parodies
These Facebook x Instagram Filters Will Enhance Your Social Profile
77
Charmed Layered Jewelry
The Jennifer Fisher 2013 Spring Jewelry Collection Offers Glam Versatility
76
Satellite Storm Snapshots
NASA Helps to Capture Monstrous Hurricane Sandy Pictures
75
Staggering Internet Flashback Charts
'A Decade Later' Reflects on What the Web Looked Like Before
74
Sob-Inducing Shorts (SPONSORED)
Intel/Toshiba's 'It Has To Be Tonight' Episode is Heart-Wrenching
73
Creative Industry Perspective Charts
The State of Graphic Design Infographic is Thoughtful
72
Beauty Blogging Stats
The 'Secrets of Beauty Revealed by the Internet' Infographic is Neat
71
Wide-Awaiting Mouth Blogs
The Blow Facing Site is a Collection of Hand-Dryer Misuses
70
Social Film Finales (SPONSORED)
The Intel/Toshiba The Beauty Inside Conclusion is Riveting
69
Doomed Social Media Stats
The 'Google+ Failure' Infographic is Not Encouraging
68
Internet-Inspired Sneakers
Lumen Bigott's Social Media Shoes Bring Your Laptop Love to the Streets
67
Over-Sharing on Social Media
The 'Are We Sharing Too Much Online?' Infographic Assesses Privacy
66
Social Media Comparison Infographics
Go-Gulf.com Compares Statistics of Major Websites
65
Pitiful Puppy Confessional Blogs
The ‘Dog Shaming’ Tumblr Exposes the Bad Behaviour of
64
Opportunistic Employment Stats
The '7 Best Cities to Find a Job' Infographic is a Must-See
63
Virtual Branding Infographics
The 'Breakdown of a Person's Google Results' Chart is Eye-Opening
62
Laser-Cut Social Media Jewelry
The Data Necklace by Stef Lewandowski Visualizes Digital Activities
61
Nostalgic Pinterest-Imitation Sites
The 'When I Was a Kid' Medium Looks Back
60
Social Media-Savvy Guides
The 'Maximize Your Tweets' Infographic is a Huge Helper
59
Social Snapshot Sunglasses
You'll Never Miss a Moment With the Instaglasses
58
Social Media Escorts
Pay Five Dollars to Get Cathy, an Imaginary Girlfriend for Ten Days
57
Faux Dating Site Ads
The Popchips World Wide Lovers Campaign Stars a Hilarious Ashton Kutcher
56
Instagram-Inspired Accessories
The 'Instasparkle' Site Creates Customized Jewelry Pieces
55
Social Media Couture
The Victor Faretina Gown Collection is Pop-Cultured
54
Social Media Smartphone Concepts
The Facebook Phone Enters the Market With a Blue Bang
53
Custom Social Media Selfvertising
Facebook Cards Lets Users Enhance Offline Business Networking
52
Complete Body-Conditioning Charts
Reddit's Guide to Fitness Infographic Offers Health Tips & Facts
51
Frightening Famous Faces
Cholafied by Michael Jason Enriquez Gives Celebrities a Gangster Glam
50
Psychological Social Media Infographics
Is Our Addiction to Facebook Effecting Our Psychology?
49
Social Network-Savvy Editorials
The 'OscarPRgirl Looks' Editorial was Styled by the Twitter-Lover
48
Web User Graphics
The ‘How Social is the Web’ Infograph Compares Social Media
47
Gaming Icon Profile Pictures
Andrew Golden Imagines Facebook Photos for Video Game Characters
46
Vintage Gangster Lookbooks
Mashkulture.net Collects Sharp and Classy Historical Mugshots
45
Social Media Danger Ads
The Facebook by TBWA Campaign Cautions About Online Interactions
44
Adolescent Wealth Mocking Blogs
The 'Rich Kids of Instagram' Tumblr is Satirical
43
Full-Figured Fashion Blogs
Anticode is an Online Community in France Devoted to Plus Size Models
42
Professional Network Guides
The How Linkedin Works Infographic is a Great Intro to the Service
41
Comparative Media Graphics
The Social Media vs. Traditional Media Infographic is Future Focused
40
Digital Marketing Method Charts
The Social vs Search Infograph is compared by MDG Advertising
39
Sneaky Alcoholic Decoys
The Andes 'Beer Camouflage' Campaign is Hilarious
38
Pop Culture Faith Posters
Studio Soleil Noir Promotes Personal Interests with 'Believe In' Series
37
Object-Holding Puppy Pictures
The Things Maddie Won't Eat Photos Feature a Dog Holding Items
36
Social Media Use Stats
This Infographic Compares Habits of Ad Professionals and Normal Users
35
Comic Hero Blogger Comparisons
'Who are the Dark Knights of Tech Blogging?' Analyzes News Breakers
34
Seaside Tresses DIY Videos
Cup of Jo's Mermaid Braid Tutorial is Instructive and Eye-Catching
33
Haute Hunger Games Lookbooks
Lauren Conrad's Paper Crown Fall 2012 Lookbook Features a Cast Member
32
Trend Hunter Hits One Billion Views
Thanks to Our Awesome Trend Report Loving Community
31
Soccer Star Stats
The 'Messi vs. Ronaldo' Infographic Compares Two Athletic Superstars
30
Parallel Life PSAs
The 'Drugs Set Your Timeline' Campaign Appeals to Impressionable Facebook Users
29
Social Media Disappointment Songs
'I Like You Better On Facebook' by Livia Scott is Hilarious
28
Personalized Smartphone Artwork
The Instagram CanvasPop Photos Turns Images into Murals
27
Transparent Tech-Encouraging Threads
The DELTA415 Wearcom Jeans Will Change Your Perspective
26
Facebook Founder Timelines
The Mark Zuckerberg Infograph is Cinematically Inspired
25
Electronic Callout Alerts
The Feedair Notifier is Your Source for Staying in the Loop
24
Cartoon Body Art Blogs
The Disneyink Tumblr Features Deviant Tattoos with High Nostalgic Value
23
Web Purchase Infographics
These US Online Spending Statistics Highlight the Power of the Internet
22
Multimedia Benefits Infographics
The 'M Booth' Storytelling Chart Explains the Impact of Videos
21
Pop Culture Parody Gear
These 'YOLO' T-Shirts are Satirical Yet Appropriate
20
Online Influence Graphs
The When Social Consumers Go Viral Infographic is About Tweet Power
19
Pinterest Facebook Apps
'PinView' Makes FB Visually Stunning
18
Social Media Network Infographics
John Lanigan Shows How Visuals are Prevailing Online
17
Celeb Spec Infographics
The Moxy Creative House ‘Framework' Poster Highlights Iconic E
16
Inspirational Instagram Lookbooks
SPY Optic Reveals the Brand's Influential Photos Via Smartphones
15
Tweet-Enabled Treat Dispensers
The BEV Twitter Vending Machine Trades Hash Tags for Iced Tea
14
Picture-Editing App Charts
The Instagram Nation Infographic Details the Success of the Program
13
Web Hit Increasing Charts
The Anatomy of Going Viral Infographic Lists Ways to Generate Traffic
12
Modern Romance Reviews
The 2012 Guide to Dating Infographic Provides Everything You Need to Know
11
Mobile Heath Monitor Add-Ons
The Tinke by Zensorium Tracks and Records Your Vital Signs
10
Flight Trick Infographics
These Useful Graphics Break Down Travelling by Air in the U.S.
9
Interactive Inflatable Branding
Heineken's 'Like for Balloon' Friend Finding Tactic Lifts Of
8
Frugal Personal Planes
A Jetsuite Private Flight Provides Luxury Flying for Less
7
Video Business Cards
The EyeJot vCard Lets You Distribute Your Details in VCF Form
6
Photo-Sharing Service Graphs
The Instagram Infographic Charts the Success of the iPhone App
5
Hysterical Pop Culture GIFs
'Whatshouldwecallme' Blog Documents Funny Events with Moving Pictures
4
Crowdsourced Model Casting
'I am Levi's' Instagram Campaign Searches for Next Star
3
Social Media Photo Booths
Instaprint by Breakfast Provides Physical Prints of Instagram Images
2
Microblogging Service Guides
The Twitter 2012 Infographic Has the Freshest Stats on the Service
1
Custom Fragrance Tools
DKNY Scent Finder Helps You Find the Perfect Perfume
Related Ideas
Avatar-Based Social Apps
Metadream Launches Bondee, a Next-Generation Social Media App in Asia
Social e-Commerce Platforms
Hoppn Creates "A New Type of Centralized Online Shopping Experience"
Social Post-Catered Editing Platforms
Adobe Express Rolls Out the Text to Template Function
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
AI-Generated Ad Platforms
Picsart Develops the New Adpilot Platform to Generate Ads On Demand
Dedicated Social Media Devices
The Conceptual Twitter 3D Gadget Features Mechanical Buttons
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
AI-Powered Video Content Creation
GoDaddy Studio Launches AI-Powered Instant Video
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Social Podcast Exploration Platforms
'Podiscover' Helps Listeners Find Their Next Favorite Show
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Decentralized Social Media Platforms
Meta Launched Threads, a Decentralized Alternative to Twitter
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Professional Social Media Games
LinkedIn Released Three Games to Build Connections on its Platform
AI-Aided Social Networks
Why Be Real Online when you can BeFake
Gen Alpha Social Media Apps
'SendIt' is Designed for Youth to Socialize through Games and Chatting
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Video-Style Chat App Features
WhatsApp Instant Video Messages Enables Quick Communication
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Text-Based Social Medias
'Artifact' is an Upcoming Article-Focused Social Media Service
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Invite-Only Social Medias
'Lapse' is a New Invite-Only Social Media Service for Photo Sharing
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Technology News Summaries
TechTok Helps Readers Stay On Top of News in Five Minutes
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Visualized Social Media Data
InstaGraph Visualizes Social Media Data Through Unique Graphs
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Instagram Hashtags Generators
TwoOrbits' Tool Uses AI and Machine Learning to Help Creators
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Meme-Like Social Platforms
Social Platform Spill Launches its Beta with a ‘Meme-Forward’ Aesthetic
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Minimalist Social Media Platforms
Bluesky is a Simple, Minimalist Social Media Platform
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Customizable Content Effects
Google Introduces New Editing Features to the Photos App
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Social Dating App Features
Tinder Now Supports Collaborative Matchmaking with Friends and Family
Inspiring Productivity Apps
Every Day Matters with Timeline - 17 and Its Unique Features
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Image-Sharing Social Applications
Lapse is a New Image-Sharing App Loved by Gen Z Consumers
Publicly Available Social Medias
'Bluesky' is Now Open to All Users Without Invitation
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Photo-Collecting QR Codes
GuestSnap Uses a QR Code to Collect Guest Photos at Events
Film Industry Networking Apps
The 'BeScene' App Takes a Swiping Approach to Networking
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Social Reading Apps
Fable is a Social App for Readers That Goes Beyond Book Clubs
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Positivity-Focused Social Medias
SLAY is a Social Media App with Gamified Positive Experiences
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Decentralized Social Apps
Meta is Developing a Decentralized Text-Based App Codenamed "P92"
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
AI-Indicating Content Labels
Meta is Preparing to Roll out Labels Depicting Content Made with AI
Multi-Link Social Features
Instagram Adds Support for Up to Five Links at a Time in a User Bio
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Automated Social Media Posting
PosterGPT Uses AI to Post the Latest News Stories to Your Feed
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Video Conferencing Avatar Features
Meta is Presenting a New Cartoon Avatar Feature
Social Media Star Brands
Toddy Smith Introduces His GothicMochas Clothing Brand
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Simplified Social Sharing Features
Reddit is Announcing its New Shared Link for Text Posts
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Social Posting Platform Features
Threads Launches the New Send on Instagram Feature
Media-Based Music Expansions
DistroKid Users Now Have Access to TikTok Music for Promotion
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
AI-Generated Image Backgrounds
Snapchat Launches the AI-Powered 'Dreams' Feature
Personalized Holiday Newsletters
Pics & Wishes is a Line of Multi-Media Greetings
Social Sharing Upgrades
Snapchat Introduces an After Dark Feature for Dynamic Sharing
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Effortlessly Beautified Screenshots
Supasnap Creates Backgrounds and Edits for Screenshots
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
Social Media Silencing Features
Instagram Quiet Mode Helps Users Take a Scheduled Break
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Secondary Social Profile Features
Instagram Previews a New Flipside Feature for Private Posting
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Creator-Inspired Caption Generators
OpusClip Captions Writes Social Posts Inspired by Big Names
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Social Video Editing Features
Meta Rolls Out Editing Tools for its Reels To Facebook Users
Privacy-Enhancing Social Features
Pinterest Launches the New Safety Features for Young Users
Long-Form Content Social Platforms
X Allows Premium+ Subscribers to Create Long-Form Articles
Real-Time Social Maps
Mapin is a Social Map That Connects the Community Through Content
Professional Networking Platforms
Peerlist Helps Individuals and Businesses Create Profiles
Social Posting Musical Features
Instagram Allow Users to Add Music to Photo Carousels
Social Movie-Ranking Platforms
MOTY Let's Users Rank and Record Their Favorite Films
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Social Platform Song Detection
Shazam is Broadening its Services to Identify Songs on Other Apps
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Crowdsourced Fact-Checking Features
Twitter Launches the Fact-Checking 'Community Notes' Feature
Organized Listed Article Platforms
The Pocket Service Unveils a Plethora of New Features
Creator-Focused Messaging Features
Instagram Launches 'Broadcast Channels' for US Creators
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Customizable Screenshot Tools
Picyard Makes Screenshots Beautiful for Social Media or Blogs
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Photo-Sharing Memory Maps
MemoryMaps Maps Out Photos for Added Visual Appeal
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it