The most popular social media trends in 2012 included Instagram and Pinterest becoming household names. The two photo-based social sharing platforms took off in the past year, with Instagram eventually being acquired by Facebook.
An experiment done by Intel and Toshiba showed that social films may be a clever way to market and engage in the future. The companies looked to include viewers in the film experience as much as possible, and released new episodes of the series titled 'The Beauty Inside,' which allowed people to submit webcam videos. The result was a crowdsourced film that integrated the audience in a meaningful way.
Social media trends are further explored in the Trend Hunter Social Media Research Report. Understanding this ever-changing digital landscape is now more important than ever, so drawing out implications from the social trends that surround you is imperative.
Top 100 Popular Social Media Trends in 2012
From Satellite Storm Snapshots to Web User Graphics:
Jamie Danielle Munro — Jan 19, 2013 — Pop Culture
97
Instagram Storm Blogs
The Hurricane Sandy Instacane Website Posts As-It-Happens Photos
96
Suggestively Sprawled Feline Sites
The 'Cats That Look Like Pin-Up Girls' Tumblr is Spot On
95
Taking the Lead Role (SPONSORED)
Be the Star of Intel & Toshiba's Social Film 'The Beauty Inside'
94
Social Network Photo-Sharing Devices
The Instagram Socialmatic Camera is a Must-See Gadget
93
Storm Destruction Photography
These Beginner Hurricane Sandy Photos Are Devastating
92
Foursquare-Inspired Accessories
The Meshu Jewelry Fashionably Visualizes Favorite Places
91
Social Media Sleepers
The FBed Concept is Inspired by the Facebook Logo
90
Phone-Enabled Violence Campaigns
Interactive Billboard by NCDV Allows Texters to 'Drag Him Away'
89
Diverted Attention Infographs
The Perils of Multitasking Chart Explains Why Focusing is Key
88
Gendered Craving Charts
The 'What Woman Want' Infographic Gives You The Scoop On Desires
87
Emotional Interactive Movies (SPONSORED)
The 'I'd Like to Show You Something' Episode is Dramatic
86
Instagram Throw Pillows
'Stitchtagram' Creates Handmade Memories
85
Generational Marketing Guides
The Millennials Infographic Breaks Down Gen Y
84
Storm-Locating Maps
The Hurricane Sandy Crisis Map Helps to Prepare for This Natural Disaster
83
Camera Selection Infographics
The 'What Type of Camera Should I Get' Chart is Realistic
82
Fake Hurricane Features
The Fake Hurricane Sandy Photos are Trolling the Internet
81
Movie Death Parody Blogs
'People Dying Like Marion Cotillard' Mocks Poorly Acted Demise
80
Thoughtful Branding Tint Tables
The 'True Colors' Infographic is Insightful for Budding Companies
79
Creature Courting Phrases
The Pleated Jeans Animal Pickup Lines are Hilarious
78
Social Network Stats
The Facebook 2012 Infographic is an Update on the Leading Online Community
77
Hilarious Instagram Parodies
These Facebook x Instagram Filters Will Enhance Your Social Profile
76
Charmed Layered Jewelry
The Jennifer Fisher 2013 Spring Jewelry Collection Offers Glam Versatility
75
Satellite Storm Snapshots
NASA Helps to Capture Monstrous Hurricane Sandy Pictures
74
Staggering Internet Flashback Charts
'A Decade Later' Reflects on What the Web Looked Like Before
73
Sob-Inducing Shorts (SPONSORED)
Intel/Toshiba's 'It Has To Be Tonight' Episode is Heart-Wrenching
72
Creative Industry Perspective Charts
The State of Graphic Design Infographic is Thoughtful
71
Beauty Blogging Stats
The 'Secrets of Beauty Revealed by the Internet' Infographic is Neat
70
Wide-Awaiting Mouth Blogs
The Blow Facing Site is a Collection of Hand-Dryer Misuses
69
Social Film Finales (SPONSORED)
The Intel/Toshiba The Beauty Inside Conclusion is Riveting
68
Doomed Social Media Stats
The 'Google+ Failure' Infographic is Not Encouraging
67
Internet-Inspired Sneakers
Lumen Bigott's Social Media Shoes Bring Your Laptop Love to the Streets
66
Over-Sharing on Social Media
The 'Are We Sharing Too Much Online?' Infographic Assesses Privacy
65
Social Media Comparison Infographics
Go-Gulf.com Compares Statistics of Major Websites
64
Pitiful Puppy Confessional Blogs
The ‘Dog Shaming’ Tumblr Exposes the Bad Behaviour of
63
Opportunistic Employment Stats
The '7 Best Cities to Find a Job' Infographic is a Must-See
62
Virtual Branding Infographics
The 'Breakdown of a Person's Google Results' Chart is Eye-Opening
61
Laser-Cut Social Media Jewelry
The Data Necklace by Stef Lewandowski Visualizes Digital Activities
60
Nostalgic Pinterest-Imitation Sites
The 'When I Was a Kid' Medium Looks Back
59
Social Media-Savvy Guides
The 'Maximize Your Tweets' Infographic is a Huge Helper
58
Social Snapshot Sunglasses
You'll Never Miss a Moment With the Instaglasses
57
Social Media Escorts
Pay Five Dollars to Get Cathy, an Imaginary Girlfriend for Ten Days
56
Faux Dating Site Ads
The Popchips World Wide Lovers Campaign Stars a Hilarious Ashton Kutcher
55
Instagram-Inspired Accessories
The 'Instasparkle' Site Creates Customized Jewelry Pieces
54
Social Media Couture
The Victor Faretina Gown Collection is Pop-Cultured
53
Social Media Smartphone Concepts
The Facebook Phone Enters the Market With a Blue Bang
52
Custom Social Media Selfvertising
Facebook Cards Lets Users Enhance Offline Business Networking
51
Complete Body-Conditioning Charts
Reddit's Guide to Fitness Infographic Offers Health Tips & Facts
50
Frightening Famous Faces
Cholafied by Michael Jason Enriquez Gives Celebrities a Gangster Glam
49
Psychological Social Media Infographics
Is Our Addiction to Facebook Effecting Our Psychology?
48
Social Network-Savvy Editorials
The 'OscarPRgirl Looks' Editorial was Styled by the Twitter-Lover
47
Web User Graphics
The ‘How Social is the Web’ Infograph Compares Social Media
46
Gaming Icon Profile Pictures
Andrew Golden Imagines Facebook Photos for Video Game Characters
45
Vintage Gangster Lookbooks
Mashkulture.net Collects Sharp and Classy Historical Mugshots
44
Social Media Danger Ads
The Facebook by TBWA Campaign Cautions About Online Interactions
43
Adolescent Wealth Mocking Blogs
The 'Rich Kids of Instagram' Tumblr is Satirical
42
Full-Figured Fashion Blogs
Anticode is an Online Community in France Devoted to Plus Size Models
41
Professional Network Guides
The How Linkedin Works Infographic is a Great Intro to the Service
40
Comparative Media Graphics
The Social Media vs. Traditional Media Infographic is Future Focused
39
Digital Marketing Method Charts
The Social vs Search Infograph is compared by MDG Advertising
38
Sneaky Alcoholic Decoys
The Andes 'Beer Camouflage' Campaign is Hilarious
37
Pop Culture Faith Posters
Studio Soleil Noir Promotes Personal Interests with 'Believe In' Series
36
Object-Holding Puppy Pictures
The Things Maddie Won't Eat Photos Feature a Dog Holding Items
35
Social Media Use Stats
This Infographic Compares Habits of Ad Professionals and Normal Users
34
Comic Hero Blogger Comparisons
'Who are the Dark Knights of Tech Blogging?' Analyzes News Breakers
33
Seaside Tresses DIY Videos
Cup of Jo's Mermaid Braid Tutorial is Instructive and Eye-Catching
32
Haute Hunger Games Lookbooks
Lauren Conrad's Paper Crown Fall 2012 Lookbook Features a Cast Member
31
Soccer Star Stats
The 'Messi vs. Ronaldo' Infographic Compares Two Athletic Superstars
30
Parallel Life PSAs
The 'Drugs Set Your Timeline' Campaign Appeals to Impressionable Facebook Users
29
Social Media Disappointment Songs
'I Like You Better On Facebook' by Livia Scott is Hilarious
28
Personalized Smartphone Artwork
The Instagram CanvasPop Photos Turns Images into Murals
27
Transparent Tech-Encouraging Threads
The DELTA415 Wearcom Jeans Will Change Your Perspective
26
Facebook Founder Timelines
The Mark Zuckerberg Infograph is Cinematically Inspired
25
Electronic Callout Alerts
The Feedair Notifier is Your Source for Staying in the Loop
24
Cartoon Body Art Blogs
The Disneyink Tumblr Features Deviant Tattoos with High Nostalgic Value
23
Web Purchase Infographics
These US Online Spending Statistics Highlight the Power of the Internet
22
Multimedia Benefits Infographics
The 'M Booth' Storytelling Chart Explains the Impact of Videos
21
Pop Culture Parody Gear
These 'YOLO' T-Shirts are Satirical Yet Appropriate
20
Online Influence Graphs
The When Social Consumers Go Viral Infographic is About Tweet Power
19
Pinterest Facebook Apps
'PinView' Makes FB Visually Stunning
18
Social Media Network Infographics
John Lanigan Shows How Visuals are Prevailing Online
17
Celeb Spec Infographics
The Moxy Creative House ‘Framework' Poster Highlights Iconic E
16
Inspirational Instagram Lookbooks
SPY Optic Reveals the Brand's Influential Photos Via Smartphones
15
Tweet-Enabled Treat Dispensers
The BEV Twitter Vending Machine Trades Hash Tags for Iced Tea
14
Picture-Editing App Charts
The Instagram Nation Infographic Details the Success of the Program
13
Web Hit Increasing Charts
The Anatomy of Going Viral Infographic Lists Ways to Generate Traffic
12
Modern Romance Reviews
The 2012 Guide to Dating Infographic Provides Everything You Need to Know
11
Mobile Heath Monitor Add-Ons
The Tinke by Zensorium Tracks and Records Your Vital Signs
10
Flight Trick Infographics
These Useful Graphics Break Down Travelling by Air in the U.S.
9
Interactive Inflatable Branding
Heineken's 'Like for Balloon' Friend Finding Tactic Lifts Of
8
Frugal Personal Planes
A Jetsuite Private Flight Provides Luxury Flying for Less
7
Video Business Cards
The EyeJot vCard Lets You Distribute Your Details in VCF Form
6
Photo-Sharing Service Graphs
The Instagram Infographic Charts the Success of the iPhone App
5
Hysterical Pop Culture GIFs
'Whatshouldwecallme' Blog Documents Funny Events with Moving Pictures
4
Crowdsourced Model Casting
'I am Levi's' Instagram Campaign Searches for Next Star
3
Social Media Photo Booths
Instaprint by Breakfast Provides Physical Prints of Instagram Images
2
Microblogging Service Guides
The Twitter 2012 Infographic Has the Freshest Stats on the Service
1
Custom Fragrance Tools
DKNY Scent Finder Helps You Find the Perfect Perfume
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Location-Based Social Media Features
Instagram Map Connects Friends Who are Nearby One Another
Video-Editing App Updates
Google Photos Launches a Slew of New Video Editing Tools
Group-Centric Social Media Platforms
Chatter Social Has Unveiled Its Version 2 Platform
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Social Video Downloaders
Snap Tube Enables Video Watching and Downloading From Social Platforms
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Social AI Video Lenses
Snapchat Brings Photo-To-Video AI to Lens Studio
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Visual Discovery Tools
Pinterest Visual Search Uses AI To Refine Image-Based Discovery
AI-Powered Social AR Apps
The Snap Lens Studio Lets Any User Create Their Own Effects
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Cross-Platform Aggregator Apps
Flipboard Surf Aggregates Social Media, And More For Browsing
Personalized Video Summaries
SceneSnap Personalizes Video Content for Efficient and Focused Study
Influencer-Driven Fashion Events
Pacsun Collaborated with Prominent Gen-Z Creators
GenAI Social Media Lenses
The Imagine Lens Lets Snapchat Users Type to Bring Ideas to Life
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Social Insight Tools
Currents AI Turns Social Media Data Into Actionable Business Insights
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
AI Influencer Platforms
Statusphere Raised $18 Million to Scale Micro-Influencer Marketing
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
College-Focused Social Platforms
TikTok's Campus Verification Feature Mirrors Early Facebook
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Conversation Insight Analytics
Messages Wrapped Turns Texts to Shareable Year-In-Review Summaries
Social Media Meditation Features
The TikTok Meditation Feature Helps Users Take a Break
Social Media Entertainment Apps
The Instagram Reels Fire TV App Turns Content into Entertainment
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Social Content Creators
SmilesFlow Lets You Create Unique, Interactive Content for Sharing
Short Video Marketing
Viral Pulse Helps Businesses Generate Engaging Short Videos Quickly
AI-Powered Social Media Lenses
Snap Announced AI Video Lenses for Snapchat Platinum Subscribers
Roblox Popularity Trackers
Rotrends Shows What’s Popular on Roblox and Why
Social Listening Parties
Spotify's Wrapped Party Unites Users for Shared Experiences
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Travel Story Visuals
Travel Wrapped Turns Your Annual Journeys Into Shareable Infographics
Community-Powered Social Media Competitions
Palmstreet Has Introduced the Palmie's Choice Awards
Communal Social Video Features
Instagram Blend Create Communal Reel Playlists with Friends
Wellness-First Social Networks
Communia Turns Social Media into Social Self-Care
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Content Creation Tools
AI Social Media Post Generator Creates Platform-Ready Content Fast
Social Shopping Integrations
The MONAT Tiktok Shop Strengthens the Direct Sales Business Model
Travel Community Platforms
Tripnation Travel Community Connects Through Stories, Groups, & Guides
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
AI-Created Video Feeds
Meta Introduces Vibes as a Social Platform Driven by AI-Generated Posts
Music Sharing Games
What Song Lets Friends Share Songs And Stories Together Instantly
Pet Community Hubs
PetDiary Lets Users Capture And Share Their Pet’s Journey In One Place
Social Media Hubs
Unified Socials Centralizes Management Across Multiple Platforms
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Social Video Intelligence Tools
Gain Actionable Brand Insights With Plot’s AI Video Analysis
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Social Media Automation
PostPilot Automates Content Creation And Scheduling For Businesses
Interactive Content Sharing
STIK App Lets Users Publish Content Directly On Physical Products
Social Media Automation Tools
Olly 2.0 Boosts Engagement Across 15+ Social Platforms With AI
Social Media Content Downloader
Instarchive Lets Users Easily Save Instagram Photos And Videos
Location Tracking Analytics
Timeline Analytics Visualizes Time Spent In Countries
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Searchable Gaming Platforms
Search to Play Helps Users Discover, Track, And Share Video Games
AI Mood Board Apps
Google's Mixboard Turns Ideas into Polished Presentations
Social Media Schedulers
SocialLater Automates Social Media Posting Across Multiple Platforms
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Meme Creation Tools
Text2Meme.io Turns Text Into Memes To Boost Social Engagement
Multimodal Social AIs
Meta’s Muse Spark Enables Image and Social Awareness
Startup Listening Tools
SocialSignal AI Tracks and Engages Across X, Reddit, and HN
Parental Social Media Alerts
This Instagram Alert Will Let Parents Know of Troubling Teen Searches
Social Networking Hubs
Internet Social Café Lets Users Explore Cafés and Build Online Connections
AI Meme Creators
PicToMeme Turns Images and Ideas Into Viral Memes Instantly
Image Voting Platforms
Image Brawl Lets Users Create, Vote, And Rank Their Favorite Images
Community Travel Platforms
Discover Hidden Gems and Share Locations with TravelShare
Startup Discovery Hubs
Launching.today Showcases New Projects from Entrepreneurs and Builders
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
Social Copy Optimizers
TweetFast Turns Ideas Into Viral Tweets With AI-Powered Suggestions
Niche Club Apps
Phictly Connects Fans of Books, Movies & Shows in Small, Engaged Groups
Brand Discovery Platforms
SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands
Insightful Short-Form Talk Apps
TED Shorts Allow for Short, Snappy Snippets of Popular Talks
Performance-Based Creator Platforms
Picsart Earn Program Pays Creators Based on Engagement
Social Media Growth Tools
PulseUp.top Simplifies Social Media Management & Business Opportunities
Social Forum Insight Trackers
Snoops.co Helps Businesses Find and Track Opportunities on Reddit
AI Community Growth
SocialOne Helps Acquire, Analyze, And Engage Members Across Social Platforms
Social Media Organizers
Gem Turns TikTok and Instagram Bookmarks Into Searchable Lists
Focused Social Platforms
LastWeekend Prioritizes Sharing Moments With People Who Matter Most
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Appealing Text-To-Visual Tools
Word Glow Converts Text into Stunning Visuals for Social Media
Automated Influencer Reporting
Squarednow Streamlines Influencer Reporting With Automated Data
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Social Media Sticker Tools
Instagram Comment Sticker Generator Creates Engaging Reply Stickers
Custom Social Platforms
Nightlight Offers Inclusive And Highly Custom Social Media Experiences
Unified Profile Previews
PreviewMyProfile Shows Cross-Platform Social Profiles Before You Publish
Pet Content Studios
Tails & Frames Turns Pet Photos And Videos Into Shareable Art Online AI
Teen Content Filters
Instagram Expands Age-Rated Experiences with Stricter Parental Controls
Social Music Sharing
Faves.fm Lets Users Share, Discuss, And Stream Songs From Friends
Digital Storytelling Platforms
Times Of My Life Captures & Produces Personal Stories In Any Format
Social Image Comparisons
Compare AI Enables AI-Powered Photo Comparisons And Social Ranking
Social Media Intelligence Tools
Fedica Unifies Publishing, Analytics, & Audience Insights With AI
Single Post Platforms
My One Post Lets Users Share One Meaningful Post At A Time
Event-Based Social Networking Applications
The Plus 1 App is Expanding into Florida
Creative Photo Communities
Join the Ad-Free Creative Photo Network Built Into Hipstamatic
Layered Online Content Reports
YouTube Defines Creative Maximalism as the Key Point After 20 Years
Social Media Posting Optimizers
Linktime Identifies Best Times To Post on LinkedIn for Reach
Audience Insight Hubs
Bluesky Analytics Helps Track Engagement and Schedule Posts Across Platforms
All-in-One Content Platforms
'Chips' Enables Seamless Content Creation and Community Engagement
Paired-Down Social Media Platforms
Month Friend Boasts a New Experience in the Hyper-Digital World
Visual Chat Platforms
PicNow! Enables Users to Share Photos and Chat With Strangers
Creator Collaboration Platforms
Talen Together Connects Creators With Brands For Sponsorships
Decentralized Social Websites
Surf Enables Creator-Owned Platforms
Event Tracking Apps
ComingUp Helps Users Track Milestones And Share Life Events Easily
Social Content Design Tools
Post In Public Transforms Screenshots Into Stylish Shareable Visuals
Viewing Behavior Insights
yt-history Visualizes Patterns in Your YouTube Viewing Activity
Content Aggregation Tools
Feedboard Offers Your Favorite Internet Feeds in One Streamlined View
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
Creative Imaging Tools
Pic 2 Planet Turns Everyday Photos Into Lifelike Planet Creations
Instant Personal Pages
Portrait Lets Users Create Custom Personal Landing Pages Instantly
Social Media Downloader Tools
InstaClip Downloads Videos, Photos, Reels, and Stories Effortlessly
Private Sharing Apps
Waffle Helps Friends Share Daily Moments And Stay Connected Authentically
Engagement Timing Insights
DontPostYet Uses Live Analytics To Optimize Social Media Posting Times
AI-Powered Animation Tools
Facebook Adds AI-Powered Animation And Restyle Tools
Digital Screenshot Editors
ShotEdit Provides Frames And Redaction Tools For Social Media Posts
Nightlife Insight Tools
Up 2 Tonight Shows Real-Time Crowd Info To Help Plan Your Night Out
Simplified Social Platforms
Happy Feed Is A Minimalist Twitter Experience With Fewer Distractions
Smart Content Aggregators
Smashing’s Personalized Article Discovery App Helps Users Stay Informed
Video Repurposing Tools
Video To Social Converts Videos Into Optimized Content For Social Media
Visual Timelapse Apps
SelfieStory Creates Seamless Timelapse Memories From Daily Photos
Vinyl Listening Networks
Spun It Lets You Log, Share, and Discover Vinyl Listening Trends
Event Branding Tools
Frame Me Lets Event Managers Share Branded Photos For Viral Marketing
Life Event Portfolios
Build and Share Life’s Key Moments With Milestones’ Curated Event Portfolio
Custom Timeline Builders
Create and Share Custom Timelines Instantly With TimelineCraft
Customer Insight Tools
Audience Radar Provides Free Snapshots of Customer Spending Patterns
Social Workplace Branding Tools
Soshial Helps You Build and Grow a Personal Brand on LinkedIn
Startup Insight Platforms
App Stacks Reveals App Stories, Tech Stacks, And Builder Insights
Ephemeral Image Sharing
SAI Moments Enables Fast, Time-Limited Anonymous Image Sharing
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
Interactive Travel Showcases
Sseenn.app Creates 3D Globes To Highlight Your Travel Journey
Social Streamlining Platforms
Statuz Simplifies Social Posting From Your Mac's Menu Bar Instantly
Influencer Collaboration Networks
Megaboarding Connects Brands And Influencers For Collaborations
Interactive Browsing Tools
Ayapo Turns Web Browsing Into a Social Upvoting Experience
Social Scheduling Tools
Post Dance Social Media Scheduler Publishes Content Across Platforms