The 'M Booth' storytelling chart explains the benefits of having videos and photos incorporated into a company's social media strategy.
According to this study, Facebook's top 10 brand pages have the most engagement due to videos and photo content that has been shared. Amazingly, videos are shared 12 times more than plain text and links; photos are also preferred over plain text.
The chart also points out that Pinterest refers more traffic than Twitter, StumbleUpon, Linkedin and Google+, due to the fact that it is predominantly photo based. These insights are crucial for marketers to understand when it comes to creating a marketing and social media strategy. In today's society, people prefer quick updates with less reading and more visuals.