A new blog was recently created that is posting all the Instagram tags for the upcoming storm known as the Hurricane Sandy Instacane website. It uses hashtags used on photographs that say "#sandy" and posts them in an up-to-date archive.
Some of the photos are pretty remarkable and show some of the early destruction of the storm, while others are rather humorous and make light of the situation. One such photo has a photoshopped Godzilla rising up out of the ocean during the storm. Another interesting photo is the snapshot of an airport flight chart displaying every flight as canceled.
Unfortunately, some photos have absolutely nothing to do with the incoming storm, but that is just the risk you take with such a broad hashtag. Some of the photos seem to maybe just feature people named Sandy.
What's Driving This Trend
- Real-time Instagram Updates
- Opportunity for businesses to provide real-time updates and engage with their target audience during events or emergencies.
- Crowdsourced Content Curation
- Potential for businesses to curate user-generated content from social media platforms to create engaging and relevant content for their audience.
- Humor in Crisis Situations
- Opportunity for brands to use humor in crisis situations to provide light-hearted relief and connect with their audience.
Who This Affects Most
- Social Media Marketing
- Opportunity for social media marketing agencies to offer real-time monitoring and management services during events or emergencies.
- Content Curation Platforms
- Opportunity for content curation platforms to develop tools that curate and display relevant user-generated content in real-time.
- Branded Entertainment
- Opportunity for brands to create humorous and relatable content during crisis situations to strengthen brand affinity and customer loyalty.
