In a digital marketing era, the Social vs Search Infograph charts the differences and benefits of the two techniques. The infograph was created by South Florida advertising agency MDG to enlighten marketers. The adorably designed chart uses two Mexican luchadores to represent social media and search marketing in order to see who will reign supreme in the digital world.
In order to see who measures up, the infograph examines how these techniques help in brand awareness, local business visibility, interactivity and lead generation. Though each method thrives in different rounds, this wrestling match ends in a tie, as the techniques work better when they are a tag-team effort.
The MDG Advertising blog explains this phenomena, explaining how the lines between social and search are blurred, "with social networks adding search features, and search engines launching social components. The Web has gotten wise to their mutual power and now marketers are following suit for success."