According to the NetBase 'What Woman Want' infographic, men and women may be looking for similar things after all. Although the phrase "men are from mars, woman are from venus" seems true in certain cases, both genders hash out common interests in the world of social media.
Diamonds may be a girl's best friend, but most days woman are simply craving a little ice cream. While men claim they want cars the most, they also wouldn't mind getting their hands on the icy dessert. The foodie theme continues with 80 percent of the items both genders claim to love being edible goods. Perhaps the saying "the way into someone's heart is through their stomach" may not be so farfetched after all -- unless everyone is just trying to tweet away their hunger pains.
Get a humorous and insightful scoop with the 'What Woman Want' infographic.
Why This Trend Is Growing
- Common Interests in Social Media
- The NetBase infographic showing gender similarities in social media interests presents opportunities for businesses to create unisex marketing strategies.
- Edible Goods Cravings
- The craving for food items among both genders offers disruptive innovation opportunities, such as food delivery services that cater to diverse tastes.
- Humorous Infographics
- The trend of creating humorous, yet informative infographics presents an opportunity for businesses to engage their audience with witty ad campaigns.
Industries Being Reshaped
- Social Media
- Businesses can capitalize on the common ground found in social media preferences between men and women by creating gender-inclusive ad campaigns.
- Food
- The popularity of food items among both genders presents disruptive innovation opportunities for the foodservice industry, such as creating diverse menus and personalized delivery services.
- Marketing
- The trend of creating informative infographics opens an avenue for businesses to grab their audiences’ attention with witty and engaging ad campaigns.
