Spy Optic is a California-based menswear eyeglass label. The brand is known to focus on athletic styles, accommodating the specific needs of skiers, bikers and climbers. The Spring/Summer 2012 Crosstown Collection builds on this history, displaying another round of well-received sporty-chic designs. The company has remained candid about the inspiration behind the current summertime shades, and has released the exact images that it referenced during the production of the Crosstown line via Instagram.
The Spy Optic Instagram photos lead viewers into the vintage themes that are at the heart of the organization. Retro surfboards and black-and-white jazz musicians conjure up classic visions of 1950s scenes. The use of a smartphone application to convey influence here is remarkable, providing consumers with further product knowledge and understanding.