In addition to providing a stimulating design visually, origin packaging serves to communicate the heritage and traditions that have informed a product's formula, as well as to provide a window into the region in which it is derived from.
From dizzying topographical landscapes that allude to where a box of tea was sourced to vibrant cultural imagery that references the local heritage surrounding a yogurt brand, there are plenty of opportunities to connect consumers to the story behind the brand and product that will hopefully drive purchasing decisions.
Often, established brands will find themselves navigating the design process in hopes of marrying their storied history of tradition with design concepts that resonate with modern consumers. One winning example of this in particular is the rebrand of Sorger, an Austrian bakery brand founded in 1688. Sorger was able to achieve an enticing packaging scheme that both fell in line with modern design movements and communicated the brand's story.
42 Examples of Origin Packaging
From Rustic Delicatessen Branding to Heritage Cheddar Packaging:
Rebecca Byers — Dec 9, 2015 — Lifestyle
42
Heritage-Inspired Food Packaging
This Wine and Game Meat Products Branding Takes Cues from Biology
41
Vivid Symbolic Branding
Mild Whistle’s Crafty Branding Identity is Warm and Attractive
40
Exquisitely Sketched Branding
Pavilion Garden Tea Packaging is Etched with Elegant Vintage Designs
39
Cultural Heritage Beer Branding
Swing Microbrewery Celebrates Quebec's Rich History
38
Italian Heritage Pasta Branding
This Firenze Pasta Brand's Packaging is Inspired by Tuscany
37
Southern Rustic Bakery Branding
Brown's Court Bakery Uses Heritage Branding to Portray Its Charm
36
Cultural Experience Boxes
The Croatia in a Box Offers Eastern European Products and Packaging
35
Rustic Condiment Packaging
O Melhor do Ribatejo's Branding Celebrates Portuguese Traditions
34
Heritage Cheddar Packaging
Maffra Cheese Company Produces Well-Packaged Gourmet Cheese
33
Delicate Milk Tea Branding
This Pretty Milk Tea Packaging Design is Feminine and Organic
32
Rustic Deli Branding
Koller's Meat Packages Include Salamis, Sausages and Uncooked Varieties
31
Austrian Bakery Branding
The New Branding for Sorger Bakery Combines Tradition with Modernity
30
Artisanal Cold Brew Branding
This Sandow's London Cold Brew Coffee 2-Pack is Earthy and Rustic
29
Vintage English Coffee Branding
London Coffee Roasters Takes on a Victorian Era Branding Identity
28
Cascadian Microbrewery Branding
This Craft Beer Packaging Channels the Pacific Northwest Lifestyle
27
Historical Wine Branding
'Karipids' Uses Imagery to Connect Wine with the Historical Roots
26
Tribal Beer Branding
Inka Beer Packaging Features Bewitching Labels with Disappearing Patterns
25
All-Natural Modern Moonshines
This Mexican Distilled Liquor is Inspired by Moonshine
24
Tuscan Delicatessen Branding
This Dynamic Packaging Scheme is for a Specialty Food Shop in Tuscany
23
Regal Landscape Tea Branding
Tea Charlie is a Chinese Brand Boasting Elegant Packaging
22
Tropical Mezcal Branding
Mal Mezcal is a Luxury Mezcal Brand Based in the United Kingdom
21
Homey Gourmet Grocery Branding
The New Branding Concept for Sandrin is Fresh and Tradition-Infused
20
Ancient Tea Packaging Designs
The Origin Chrysanthemum Tea Bottle Features Vibrant Chinese Imagery
19
Locavore Dairy Branding
This Bio Culture Yogurt Plays Up Its Local Production Aspect
18
Duo-Chromatic Rice Branding
This Extraordinary Mighty Rice Package was Designed by mousegraphics
17
Sacred Beer Branding
T’ani l’ai by Marta Llop Draws on Ancestral Territories for Packaging
16
Alpine Tea Branding
These Organic Herbal Teas Feature Alpine Creatures on the Labels
15
Ancient Oil Packaging
3000 BC's Olive Oil Packaging Design References Ancient Greece
14
Viking-Inspired Beer Branding
TOFF Stimulates Images of a Nordic Viking
13
Abstract Art Skincare Packaging
This Mask Packaging Depicts a Dreamy Abstracted Landscape
12
Haute Hawaiian Packaging
The Royal Kona Coffee Packaging Highlights the Coffee Bean's Origins
11
Rustic Delicatessen Branding
Lucca Delicatessen Has Been Operating in San Francisco Since 1929
10
Landscaped Wine Labels
Mountain Wine Packaging Visually Articulates the Grapes' Growing Regions
9
Urban Wilderness Beers
The Ozark Beer Can Stands Out By Contrasting Graffiti & Wildlife
8
Historical Font Rye Packaging
Juuri by Werklig Looks to History for Branding Ideas
7
Nostalgic Authentic Pork Branding
F. MÉNARD's Traditional Brand Identify is Chic and Nostalgic
6
Nordic-Themed Beer Bottles
The Nordic Carlsberg Beer Bottles Pay Tribute to Its Danish Heritage
5
Bajan-Celebrating Rum Branding
Mount Gay Rum Embraces a Bold Package Redesign
4
Poetic Heritage Packaging
The Gazelli Cosmetics Brand is Lyrical and Feminine
3
Heritage-Inspired Scotch Branding
Dewar's by Stranger & Stranger Goes Back to its Roots
2
Historical Figure Beer Branding
Abacus Ale Turns to Iconic People for Packaging Designs
1
Modernized Heritage Beer Branding
Nordlands Receives a Makeover from Strømme Throndsen Design
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Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Minimalist QSR Packaging Designs
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Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Heritage-Inspired Shopping Bags
The Porter Yoshida & Co The Grocery Bag is Made in Japan
Fashion-Branded Coffee Carriers
The Barbour Tartan Reusable Travel Mugs Come in Two Options
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Paperboard Gin Bottles
Georgian Bay Spirit's 100% Recycled Paperboard Bottle is Produced in Canada
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Paper-Based Potato Chip Packaging
Pringles Packaging Now Has a Paper Base Instead of a Metal One
Proudly Paper Candy Packaging
Quality Street Paper Sharing Packs are Made with FSC-Certified Paper
Retro Breakfast Pasty Packaging
Pop-Tarts Throwback Packs Pay Homage to 1960s Branding
Sustainably Packaged Yogurt Cups
Yoplait Launches the Sustainable Pure-Pak eSense Cartons
Innovation-Focused Hair Care Lines
TRESemmé's New Brand Identity Includes Sustainable Packaging
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Aluminum Coffee Packages
Zeitgeist Coffee Factory Uses Durable Aluminum Packaging with a Valve
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Bio-Based Beauty Packaging
Holmen Iggesund and Yangi Partner for Bio-Based Packaging Solutions
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Bio-Based Paper Packaging
Covestro's Partially Plant-Based Coating Boosts Recyclability
Recyclable Paper-Made Packaging Solutions
Mondi FunctionalBarrier Paper Ultimate is Sustainable
Fully Recyclable Condiment Packaging
Heinz Tomato Ketchup Squeezy Bottles Have a New Cap Design
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Revamped Gut Health Yogurts
The Activia Rebranding Includes a New Recipe and Packaging
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Paper-Based Chocolate Packaging
Mars Swaps Out its Plastic Wrappers for Paper in a Tesco Trial
Cultural Tea-Inspired Health Pots
RITE's ORIGIN Health Pot Honors Chinese Tea Culture
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Convenient Recyclable Mueslis
Greiner Packaging Debuts Recyclable Pots for Tribe’s Protein Muesli
Sustainable Produce Packaging
These Cascades Eco-Friendly Produce Baskets are Recycled
Traditional Food Preservation Containers
The 'Twist' Food Storage Container Has a Hidden Chamber
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Paper-Based Yogurt Cups
Nancy’s Probiotic Foods Sustainably Packages Single-Serve Oatmilk Yogurt
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Recyclable Windowed Packaging
Coveris Debuts the New Packaging for Simply Lunch’s Stir Me Up Range
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
Sustainable Frozen Treat Packaging
Metsä Board Re-Designed its Ice Cream Packaging
Eco-Friendly Alt Milk Packaging
Califia Farms Packaging Now Features 100% Recycled Plastic
Recycled Snack Chip Packaging
Tyrells is Introducing New Recycled Plastic Packs
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Eco-Conscious Deodorant Packaging
Respectueuse Utilizes EnviroStick Packaging to Promote Recycling
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Water-Preserving Paper Packaging
Amcor Taps Fromagerie Milleret for the New Recyclable Packaging
Paper-Made Drink Mix Packaging
This Fairfood Powdered Oat Drink Features the Sonoco GREENCAN®
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Paper-Based Appliance Packaging
Phillips Home Appliance Products are Repackaged Using DS Smith
Green Thermoformed Cardboard Trays
Cascades Launches Innovative Packaging for Fresh Produce
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Eco-Friendly Burger Packaging
GreenDustries' PleatPak Packaging Blends Sustainability and Function
Reduced Material Food Packaging
The Stora Enso 'Trayforma BarrPeel' Packaging is Easy to Open
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Revamped Premium Pesto Jars
Barilla Taps Eviosys for its New Jar Packaging Design
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Paper-Made Oral Care Packaging
ALDI is Rolling Out New Toothbrush Packaging in the UK
Nutritious Pouch-Packaged Yogurts
The Nomadic Good To Go Range Includes Three Flavors
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Colombian Chocolate Packaging
Cox & Co. Showcases the First Flow Wrap Chocolate Packaging
Sustainable Blackcurrant Packaging
Hero Benelux Unveils the Sustainable 'Cassis' Carton Packaging
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Patriotic British Cereal Packaging
This Shredded Wheat Packaging Features the Union Jack
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
Sustainable Packaging Films
These Parkside Lidding Films Come in Several Options
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Rewarding Milk Packaging
Ocado's Milk Bottle Recycling Initiative Gives Rewards for Recycling
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Squeezable Sour Cream Packaging
The Hiland Sour Cream Squeezable Packaging is Easy to Dispense
One-of-a-Kind Experimental Design Objects
Origin Made is Launching Experimental Editions
Monomaterial Cheese Packaging
Mondi and Skånemejerier Partnered on a New Packaging Solution
Eco Single-Serving Dairy Packaging
Valio PROfeel Quark Products Now Come in Paperboard Cups
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Revived Archival Logos
Burberry's New Campaign Features an Archive-Inspired Logo
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Award-Winning Plantain Chips
el origen is Introducing Plantain Snacks to the European Market
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Flavor-Infused Cheddar Cheeses
Sartori Cheese Added Two Tasty Options to its Cheddar Range
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
Recyclable Oat Packaging
Mornflake's 'Mighty Oats' are Launched in 100% Recyclable Packaging
Reduced Plastic Deli Packaging
The Volpi Eco-Pack™ Has 80% Less Plastic Than Alternatives
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Reduced Plastic Yogurt Packaging
Yeo Valley Organic is Eliminating Single-Use Plastic Lids
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Sustainable Dairy-Branded Apparel
Organic Valley Releases a Collection of Sustainable Apparel
Eco-Friendly Breakfast Product Packaging
Amcor and Tyson Have Partnered for Sustainable Packaging
Fiber-Based Meat Packaging
This Chilled Meat Packaging Reduces Plastic by 90%
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Convenience Store Condiment Collections
The Cottage Delight Convenience Range is Accessible
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Bake-in-Pack Sandwich Products
The Country Choice Savour It Range Prioritizes Convenient Cuisine
Americana-Inspired Spring Fashion
Woolrich Presents Origin Stories: Americana for SS24
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Recyclable Yogurt Packaging Pouches
This Recyclable Yogurt Pouch Has an All-PE Construction
Culture-Inspired Packaging Updates
SOBA Hibiscus Launches an Exciting Brand Refresh
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Mediterranean Food Rebrands
Cypressa Undergoes a Vibrant Rebrand to Reflect its Heritage