Sorger is an Austrian bakery brand founded in 1688 that recently underwent a branding overhaul in order to connect better with the modern consumer. The results are an aesthetically pleasing design scheme of packaging and promotional materials that merge the brand's storied traditions with modern design aesthetics.
In order to overhaul the Austrian bakery's branding scheme, Sorger tapped the creative team at Bruch--Idee&Form, who aimed to develop a modern take on the historic brand without losing the bakery's tradition during the process.
The results are a cohesive brand identity that will appeal to both regular customers and newcomers to the brand. The unique packaging scheme complements promotional photos that are radiating with warmth, given that they were shot at golden hour.
Austrian Bakery Branding
More Stats +/-
Elegant Patisserie Branding
Monogrammed Bakery Branding
Luxe Potato Chip Branding
Time Traveler Bakery Branding
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The New Branding for Sorger Bakery Combines Tradition with Modernity
- By: Rebecca ByersDec 7, 2015