Sorger is an Austrian bakery brand founded in 1688 that recently underwent a branding overhaul in order to connect better with the modern consumer. The results are an aesthetically pleasing design scheme of packaging and promotional materials that merge the brand's storied traditions with modern design aesthetics.
In order to overhaul the Austrian bakery's branding scheme, Sorger tapped the creative team at Bruch--Idee&Form, who aimed to develop a modern take on the historic brand without losing the bakery's tradition during the process.
The results are a cohesive brand identity that will appeal to both regular customers and newcomers to the brand. The unique packaging scheme complements promotional photos that are radiating with warmth, given that they were shot at golden hour.