This Extraordinary Mighty Rice Package was Designed by mousegraphics

 - Jan 21, 2015
References: & lovelypackage
This ridiculously well-designed rice package makes the Asian diet staple look better than ever before. Created by Greek design studio mousegraphics, the Mauritius-based Mighty Rice branding consists of partially transparent pouches with a stunning photographic detail.

The long grain white and brown rice can be seen in "clear, dynamic albeit elegant, transparent, duo-chromatic, non-folkloric design choices." This includes a black and white image of a mountainous island that gives the impression of adventurous exploration and awe of creation. The extraordinary landscape depicted on the rice package is mimicked in the rice.

The sustainably farmed product will also appeal to the "eclectic by low-key" target audience. The branding shows how good design can make the most common of items intriguing and new.