A number of July 2020 branding strategies emerged that can help consumers connect with companies in new and different ways. One of the major July 2020 branding strategies comes from KFC, which involved creating a gaming console. The KFC branded console was highlighted at a time when major gaming companies were also releasing consoles. However, the QSR-branded device leverages humor to connect with consumers in an authentic way.
Tim Hortons created Hero Cups, which feature the names of front line workers. The Hero Cups show that the company is invested in the communities it serves and looks to highlight the selflessness of essential workers in the region.
Lastly, the Ibotta app is a self-service platform for CPG brands. The self-service ad platform will also provide demographic information that allows CPG companies to better target different groups of consumers.
Top 100 Branding Trends in July
From QSR Gaming Consoles to CPG Self-Service Ad platforms:
Daniel Johnson — Aug 18, 2020 — Marketing
99
Adaptive Innovation Webinar
Master the Science of Innovation With Jeremy Gutsche on June 30th
98
Provocative Mask Alternatives
Max Siedentopf's Humorous List Shows Everyday Objects as Face Masks
97
Eco-Conscious Cannabis Packaging
ND Supplies Inc. & Calyx Containers Boast Eco Cannabis Packaging
96
LGBTQ+ Support Initiatives
The Better Skin Co. is Matching Customer Donations in June
95
Cheerful Donut-Themed Face Masks
These Dunkin' Face Masks Come in Five Vibrant Options
94
eSports Health Supplements
The Genius Gamer Elite Gaming Nootropic Supplement is Energizing
93
Gamified Personal Finance Platforms
Ally Financial Brings Together Monopoly & Financial Literacy
92
Sustainably Crafted Carton Packaging
The Elopak Pure-Pak Imagine Beverage Carton is Eco-Friendly
91
Chewable Weight Management Supplements
The NutriSuits Losers’ Chews are Health-Focused
90
Recycled Cheese Spread Packaging
Philadelphia Cream Cheese Will Now Feature Recycled Packaging
89
Recyclable Chocolate Packaging
The Nestlé Smarties Bar is Now Wrapped in Paper in the UK
88
Diversity-Focused Bandages
Band-Aid is Launching a Range That Embraces Different Skin Tones
87
Digestion-Boosting Vinegar Shots
The Good Glow Apple Cider Vinegar Shot is Health-Focused
86
Mono-Material Meat Packaging
This Sustainable Meat Packaging from Südpack Saves Material
85
Automotive-Branded Web Series Launches
Hyundai Launched a New Series Named 'The Un-Adventurers'
84
Unified Condiment Branding
Heinz Undertook Its First Brand Refresh for Consistency Among Products
83
Ready-to-Serve Avocado Products
WHOLLY® AVOCADO Debuts Two Ultra-Convenient and Tasty Products
82
Cold-Pressed Cooking Sauces
Tanya’s Just Real is Introducing a New Range of Condiments
81
Hopeful Colorful Window Displays
Louis Vuitton Launches the Rainbow Project at it's Toronto Store
80
Acne-Positive Skincare Campaigns
Skincare Brand Blume Debuted the New Celebrate Skin Campaign
79
Adult-Targeted Soft Drinks
The Sanpellegrino Classic Italian Taste is for Mature Palates
78
Holistic Wellness-Supporting Supplements
The Biotis Health Benefit Solutions are Premium
77
Terrazzo Noodle Bars
Office AIO Debuts a Striking Aesthetic for a Contemporary Noodle Bar
76
Functional Coffee Refreshments
The BeforeYouSpeak Cold Press High Performance Coffee is Flavorful
75
Candy-Flavored Protein Powders
These MyProtein Clear Whey Isolate Supplements are a Sweet Treat
74
Health-Focused Avocado Challenges
Avocados From Mexico Partners with MyFitnessPal & Singer Thalía
73
Inclusive Beer Multipacks
The Heineken 15-Count Multipack Has Alcoholic and Non-Alcoholic Options
72
Apothecary Hand Sanitizers
The C.O. Bigelow Hand Sanitizer Has a Premium, Fragrance-Free Formula
71
Virtual Pride Events
Bubly is Launching a Virtual Pride Parade on Both TikTok and Instagram
70
CBD Vapor Pod Tinctures
The WILD By Nature CBD Single Shots Come in Six Flavors
69
Recycled Plastic Bottled Waters
ZenWtr Has Five Ocean-Sourced Plastic Bottles in its Packaging
68
Sugar-Free Wine Ranges
The Sunny With a Chance of Flowers Wines Have a Low-Alcohol Profile
67
Authentic Prepackaged Tea Blends
Tea India Turmeric Chai Tea is Available at Waitrose in the UK
66
Biocompatible Skin Serums
Kiehl's Vital Skin-Strengthening Hyaluronic Acid Super Serum is Powerful
65
Guilt-Free Sparkling Water Cocktails
The NATRL Alcoholic Sparkling Water Has a Hint of Flavor
64
Premium Canned Wines
HUN Appeals to Wine-Loving Millennials By Delivering Taste & Convenience
63
Low-Calorie Summertime Seltzer Drinks
These Smirnoff Seltzers Have Been Launched in the UK Market
62
CPG Self-Service Ad Platforms
The Ibotta App Will Have a Self-service Ad Platform for CPG Brands
61
Mature Hair Support Cosmetics
The Hair Biology Collection Supports the Needs of Women Over 50
60
In-House Pharmacy Wellness Products
The Live Better by CVS Health Range is Being Expanded
59
THC-Free CBD Sleep Supplements
The Level Zzz CBD Oil Drops Support More Restful Sleep
58
Thankful Coffee Cups
Limited-Edition Tim Hortons Hero Cups Feature the Names of Essential Workers
57
Reduced Sugar Baking Sweeteners
The Miss Jones Baking Co. SmartSugar is Health-Focused
56
DIY Artisan Bacon Kits
The Sandy Leaf Bacon Curing Kit is Simple to Follow and Use
55
Spiced Kettle-Cooked Snack Chips
The Krakatoa Hot Chips Come in Five Intense Flavors
54
Wild Botanical Gin Spirits
These New Flavored Gins from Ben Lomond Gin are Launching in the UK
53
Blockchain-Based Mobile Trivia Games
Miller Lite and Vatom Labs Launch 'Great Taste Trivia'
52
Eco-Friendly Noodle Packets
Pot Noodles are Going "Potless" with Different Product Packaging
51
Honest CBD Campaigns
Bluebird Botanicals Markets Its Hemp-Derived CBD Using Radical Honesty
50
QSR Gaming Consoles
The KFC Console Was Revealed Through a Video on the Company Twitter Account
49
Refreshing Full-Spectrum CBD Waters
The A88CBD CBD Waters are Available Online and at Pure CBD
48
Nitro-Infused Tea Lattes
The RISE Brewing Co. London Fog is Convenient and Smooth
47
Bake-Free Prepackaged Desserts
The Pillsbury Ready-to-Eat Snack Bars Come in Two Options
46
Luxurious Lash-Boosting Mascaras
The Marc Jacobs Beauty At Lash’d Mascara Offers Extra Definition
45
Gamer Grip-Enhancing Cosmetics
'Gamer Goo' Antiperspirant Prevents Sweaty Hands
44
Wine-Infused Canned Coffees
The Cafe Agave Spiked Cold Brew is Made with Premium Ingredients
43
Small-Batch Summertime Gins
The Hendricks Midsummer Solstice Gin is Packed with Aromatics
42
Almond Milk-Topped Cold Brews
These New Starbucks Cold Brew Drinks are Dairy-Free
41
Health-Conscious Candy Bars
These New Fazer Chocolate Bars Come in Two Tasty Options
40
Family-Friendly Performance Drinks
The Daily Edge Enhanced Fruit Drink is Light and Refreshing
39
Smokey Coffee-Infused Bourbons
The Devils River Coffee Bourbon Whiskey is Made in Small Batches
38
Plant-Based Porridge Pots
The Great British Porridge Co. Breakfast Bowls are Easy to Prepare
37
Cruelty-Free Blush Ranges
Folly Fire Introduces Four New Blush Products to Its Vegan Line-Up
36
Ready-to-Serve Prepackaged Cheeseboards
The Perfect British Cheeseboard is Tasty and Convenient
35
Preservative-Free Salsa Products
The New Chosen Foods Guacamole and Salsa Products are Tasty
34
Prepackaged Campfire Confections
The Russell Stover S’Mores Treats Come in Three Flavors
33
Tropical Dried Fruit Snacks
The Bare Snacks Simply Pineapple Chips are Tasty and Healthy
32
Grocery Store Hard Seltzers
The Nordic Wolf Hard Seltzers are Available Exclusively at Aldi
31
Handcrafted Limoncello Cocktails
The Fabrizia Italian Breeze Cocktail is Made with Sicilian Lemons
30
Family-Friendly Natural Toothpastes
The Natural Family Co. Propolis & Myrrh Toothpaste is Premium
29
Vintage Sports Car Colognes
The Goest Grand Tour Cologne Calls to Mind the Golden Era of Racing
28
Canned Ready-to-Drink Bellinis
The Funkin Cocktails Peach Bellini is Tasty and Convenient
27
Functional Bottled Waters
Voss Plus Contains a Blend of 74 Trace Minerals and Electrolytes
26
Patriotic Celebratory Candy Bars
The Hershey's Red, White & Blue Cookies 'N' Creme is Chromatic
25
Isolation-Rewarding QSR Promotions
Burger King Brazil Launched the 'Lockdown Whopper' Campaign
24
Savory Freeze-Dried Pea Snacks
The Harvester Farms Freeze-Dried Sugar Snap Peas are Savory
23
Cultural Roots Spirit Branding
This Special Edition Havana Club 7 Bottle Has Artwork by Skepta
22
Ready-to-Pour Gin Martinis
The Eden Mill Maverick Martini is a Take on the Pornstar Martini
21
Kid-Friendly Sugar-Free Refreshments
The KidsLuv Peach Me, I'm Orange Drink Has Just 10 Calories
20
Artisan Canned Cocktail Mixers
The AVEC Premium Mixers Have Four Grams of Sugar or Less
19
Cold-Brew Canned Teas
The Caveman Coffee Co. Sparkling Hibiscus Cold Brew Herbal Tea is Tasty
18
Cherry-Flavored Superfood Mixes
The NUTSÓLA Cherry Max Has a Versatile Functionality
17
Celebrity-Led Natural Deodorant Campaigns
Schmidt’s Teams Up with Jerry Harris for Encouragement
16
Prepackaged Japanese Cooking Sauces
These New Miso Tasty Sauces Come in Three Flavors
15
Low-Alcohol Summertime Ciders
The Sheppy's Redstreak Craft Cider is Perfect Sipping in the Heat
14
Cake-Themed Dessert Pretzels
The Flipz Strawberry Cheesecake Pretzels are a Sweet Treat
13
Lean Prepackaged Scotch Eggs
The Wall’s Pastry Chicken Scotch Egg Supports Healthy Snacking
12
Organic Japanese Soup Mixes
These New Clearspring Miso Soup Pastes Come in Three Flavors
11
Child-Targeted Snack Ranges
The Harvest Snaps Popper Duos Have Been Relaunched by the Brand
10
Keto-Friendly Cookie Ranges
The HighKey Mini Cookies Come in Three Traditional Varieties
9
Immunity-Enhancing CBD Drops
The Medterra Immune Boost Drops Support Overall Wellness
8
Accessible Organic Ground Coffees
The Mayorga Organics Café Cubano is Flavorful and Aromatic
7
THC-Infused Kale Chips
The Bakedfield Treatos Kale Chips Have 100mg of THC Per Serving
6
Raisin-Packed Dessert Snacks
The Sun-Maid Bites are Made with Wholesome Ingredients
5
Supportive Pride-Themed Milkshakes
The Wayback Burgers Pride Shake Supports the LGBTQ Community
4
Summery Citrus Snack Cakes
The Tastykake Orange Sweet Rolls are Here for the Warm Weather
3
Cherry-Infused Spiced Rums
The Kopparberg Cherry Spiced Rum is Vegan-Friendly
2
Family-Friendly Macadamia Snacks
The Royal Hawaiian Orchards Family-Sized Serving Bag is 24 Ounces
1
Elevated Distilled Irish Whiskeys
Proper No. Twelve's Spirit Boasts Notes of Vanilla, Honey & Wood
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Voice-Activated LED Masks
New Face Masks Mirror the Movement of the Wearer's Mouth
Activity-Focused Face Masks
Founder Sport Group Launched the Performance Activity Mask for Sports
Kid-Friendly Face Masks
MaskClub Offers Exclusive Designs Featuring Heroes, Cartoons & More
Healthfully Infused Noodle Cups
Noodl Plus Products are Infused with Super Nutrients & Bold Colors
Self-Sterilizing Transparent Face Masks
The 'Leaf' Mask Has an N99+ HEPA Filter and More
eSports Health Supplements
The Genius Gamer Elite Gaming Nootropic Supplement is Energizing
Smartphone Camera-Covering Stickers
The 'CamTag' Reusable Privacy Stickers Have a Glue-Free Design
Kid-Targeted Protein Bars
RX Kids Protein Snack Bars Share Five Grams of Real Food Protein
Upcycled Cocoa-Based Sweeteners
The Healy Group Debuted a Sugar Alternative Called PrimaFI Cocoa
Recyclable Chocolate Packaging
The Nestlé Smarties Bar is Now Wrapped in Paper in the UK
Cold-Pressed Cooking Sauces
Tanya’s Just Real is Introducing a New Range of Condiments
Ready-to-Drink Supplement Shots
D+ For Care's Supplement Sticks Don't Need Mixing or Diluting
Grain-Based Compostable Spoons
TwentyFifty is a Compostable Utensil Made Only of Natural Grains
Herbal Sparkling Waters
Aura Bora Makes Craft Sparkling Water from Real Herbs, Fruits & Flowers
Text-to-Order Energy Bars
Verb Lemon Raspberry Was Made with the Youngest MasterChef Finalist
Decorative Face Masks
Freyja Sewell's Key Workers Project is a Visual Thank-You to the Frontlines
Fast Food Dance Challenges
Burger King is Trading Whopper Dance Moves for Discounts on TikTok
Bite-Sized Protein Bars
R.E.D.D. Boosts are Smaller, Nutrient-Dense Bars with One Gram of Sugar
Candy-Flavored Protein Powders
These MyProtein Clear Whey Isolate Supplements are a Sweet Treat
Dome-Protection Concerts
The Flaming Lips Play Live on The Late Show While Wearing Plastic Domes
Sun Care Serums
EleVen by Venus x Credo Shares Lightweight, Universally Flattering Sun Protection
QSR AI Analytic Tools
KFC Canada is Using AI Analytic Tools to Track Data Across Locations
Nutritionally Complete Instant Noodles
Future Noodles Makes Nourishing Plant-Based Instant Noodles
CBD Hair Gummies
Vegamour's GRO+ Advanced Gummies Integrate Hemp-Derived CBD
Virtual Pride Events
Bubly is Launching a Virtual Pride Parade on Both TikTok and Instagram
CBD Vapor Pod Tinctures
The WILD By Nature CBD Single Shots Come in Six Flavors
Recycled Plastic Bottled Waters
ZenWtr Has Five Ocean-Sourced Plastic Bottles in its Packaging
Free-From Cocoa Cereals
Three Wishes' New Cereal Has No Wheat, Corn, Dairy, Rice, Oats or Soy
Gourmet Peanut Butter Spreads
bNutty Makes Small-Batch Peanut Butter in Sweet & Savory Flavors
Immunity-Boosting Chocolates
Avida Health's Chocolate Balls to Strengthen Immune Health Amid COVID
Guilt-Free Sparkling Water Cocktails
The NATRL Alcoholic Sparkling Water Has a Hint of Flavor
Clean-Label Spicy Sauces
Saucy Lips' Ghost Pepper Tamarind is Whole30-Approved
Mozzarella-Stuffed Chicken Burgers
KFC's Mozzarella Zinger Double Down Features a Cheese Patty
Low-Calorie Summertime Seltzer Drinks
These Smirnoff Seltzers Have Been Launched in the UK Market
Cell-Based Food Tech Start-Ups
Hueros Has Developed a New "Growth Medium" for Meat Alternatives
Literary Gin Sets
Edinburgh Gin and Penguin Books are Pairing Gin Spirits & Classic Books
Hop-Infused Sparkling Water
Vyne Enhances Seltzers with Unconventional Flavors
Transparent Surgical Masks
HelloMasks are Protective, Breathable & Completely Transparent Masks
Plant-Based Dessert Pots
Freaks of Nature Makes Vegan Indulgences in Small Servings
High-Protein Nut Butters
PBfit's Peanut Butter Contains 42% More Protein Than Traditional Spreads
Raw Beauty Chocolates
Supermood's Chocolates for Beauty are Enriched with Functional Ingredients
Spiced Kettle-Cooked Snack Chips
The Krakatoa Hot Chips Come in Five Intense Flavors
Wild Botanical Gin Spirits
These New Flavored Gins from Ben Lomond Gin are Launching in the UK
Fruit-Enhanced Sparkling Water
Santa Fé is a Refreshing, Low-Sugar Line of Arizona Sparkling Water
Premium Pure Marine Collagen
Magic Shore Boasts Sustainably Sourced Hydrolyzed Marine Collagen
Charitable Vegan Chocolate Bars
jcoco Commits to Supporting Those Experiencing Food Insecurity
Free-from Rum Spirits
All-Natural Equiano Rum Has No Spices, Colorants, Additives or Added Sugar
Refreshing Full-Spectrum CBD Waters
The A88CBD CBD Waters are Available Online and at Pure CBD
Bake-Free Prepackaged Desserts
The Pillsbury Ready-to-Eat Snack Bars Come in Two Options
Balancing Sleep Tinctures
dreamt's Tincture Helps with Falling and Staying Asleep
Keto-Friendly Brownie Bites
Fat Snax Makes Low-Carb Snacks That are Free from Sugar
Essential Worker Fragrances
HERO is an Eau de Cologne That Pays Tribute to the Front Lines
Holistic Protein Products
Swiss Me's Protein Snacks & Powders Support the Full Circle of Wellness
Fruit-Flavored Collagen Powders
LQ Collagen's Supplement Contains Hyaluronic Acid & Biotin
Post-Pandemic Rage Rooms
The Smash Escape Room is a Place for Destroying Objects
Smokey Coffee-Infused Bourbons
The Devils River Coffee Bourbon Whiskey is Made in Small Batches
Diabetic Snack Subscriptions
The Sugar Smart Subscription Box Features Low Sugar Options
Matcha-Covered Potato Chips
Bourbon's Jaga Choco Grande Uji Matcha Unites Match, Chocolate & Chips
Tropical Dried Fruit Snacks
The Bare Snacks Simply Pineapple Chips are Tasty and Healthy
Functional Bottled Waters
Voss Plus Contains a Blend of 74 Trace Minerals and Electrolytes
Patriotic Celebratory Candy Bars
The Hershey's Red, White & Blue Cookies 'N' Creme is Chromatic
Protein-Enriched Peanut Butters
Skippy Created Peanut Butter Blended with Plant-Based Protein
Ready-to-Pour Gin Martinis
The Eden Mill Maverick Martini is a Take on the Pornstar Martini
Organic Plant-Based Beauty Supplements
Ora Organic Added Four New Products to Its Supplement Line
Functional Superfood Bowls
Nékter Juice Bar's Layered Lifestyle Bowls Support Energy & Immunity
Gourmet Chocolate Pouches
SoChatti's Flexible Pouch Packaging Doubles as a Dispenser
Globally Inspired Nut Snacks
Nodder Snacks Makes Unique Flavors Like Lavender Baked Almonds
Freshly Seasoned Almond Snacks
Blüm Toasty Almonds are Seasoned at the Time of Eating
Single-Origin Sublingual Oils
Kat's Craft Collection Shares The Benefits of CBD & More
Recycled Plastic Whiskey Bottles
Seagram’s 7 Crown Bottles Will Be Made from 100% Recycled Plastic
Election-Inspired Vodka Spirits
'Election Flavored Vodka' is a Limited, American-Made Spirit
Cold-Brew Canned Teas
The Caveman Coffee Co. Sparkling Hibiscus Cold Brew Herbal Tea is Tasty
Alcoholic Sparkling Waters
Two Brooks Helps Millennials Align Their Lifestyle & Drinking Choices
Probiotic Fruit Snacks
Probiotic Single-Serve Packs Contain Fiber-Rich Apricots or Prunes
Keto-Friendly Cinnamon Creamers
nutpods' Cinnamon Swirl Creamer is Unsweetened and Vegan-Friendly
Toaster Pastry Crisps
Pop-Tarts Crisps are Made with Five Grams of Whole Grains
Child-Targeted Snack Ranges
The Harvest Snaps Popper Duos Have Been Relaunched by the Brand
Keto-Friendly Cookie Ranges
The HighKey Mini Cookies Come in Three Traditional Varieties
Immunity-Enhancing CBD Drops
The Medterra Immune Boost Drops Support Overall Wellness
Increased Engagement Multimedia Apps
Snapchat is Seeing a High Growth Rate Among Boomer Users
Rum-Infused BBQ Kits
BACARDÍ & Berber and Q Created Make-At-Home Packs of BBQ and Cocktails
Sugar-Free Peanut Butter Cups
These Dark Chocolate Peanut Butter Cups are Enhanced with Monk Fruit
Slow-Cooked Blue Agave Tequila
Cutwater Spirits Recently Debuted the New Rayador Tequila Reposado
Video App Market Expansions
The Houseparty App is Seeing an Increased User Base Among Boomers
Cancer-Fighting Fast Food Initiatives
Burger King's Day Without Whopper Ad Support Its Rival Brand
All-Organic Canned Cocktails
Square One Organic Spirits Makes Pure & Uniquely Flavored Cocktails
Detailed Sourdough Starter Kits
Breadtopia Debuted a Kit Dedicated to Making Sourdough Bread
Family-Friendly Macadamia Snacks
The Royal Hawaiian Orchards Family-Sized Serving Bag is 24 Ounces
Low-Calorie Sweeteners
The Whole Earth Allulose Baking Blends is a Natural Alternative to Sugar
Warm Weather Canned Cocktails
These New Clubtails Cocktail Flavors are Summer-Inspired
Tennis-Inspired Chocolate Bundles
Sugarpova Launched a Chocolate Love Bundle for Father's Day
Summery Citrus Sparkling Waters
NôMI Sparkling Water Has Launched Three New Flavors
Savory Crustless Snacks
Uncrustables' Savory Pockets Share Bite-Sized BBQ & Taco Flavors
Riot-Inspired Whisky Spirits
Malt Riot Whisky Celebrates the Malt Tax Riots of 1725
Spicy Coconut-Based Cheeses
The Mexicana Vegan Cheese Has an Authentically Spiced Recipe
No-Sugar-Added Peanut Butters
Skippy's Three-Ingredient Peanut Butter Has No Added Sugar
Low-Calorie Hard Ciders
Blake's Lite Cider Now Comes in Mimosa, Strawberry-Kiwi & Melon Flavors
Carb-Conscious Brownie Mixes
Swerve's Low-Carb Brownies are Grain-Free and Keto-Friendly