From pop-up sitcom diners to rosé drive-thru services, the July 2017 business trends reveal that there is no shortage of engaging brand activations this season.
With temperatures rising, it is only natural that brands are taking advantage of the opportunity for outdoor activations. One adorable example is Wolffer Estate Vineyard's rosé drive-thru service, which has been set up in the Hamptons to provide visitors with easy access to their favorite vino. Another example is Walmart's giant grocery vending machine, which has been set up in the parking lot of an Oklahoma store.
Beyond outdoor activations, there has also been a rise of pop culture pop-ups, that are perfect for creating share-worthy summer memories. Some of these pop-ups include the Powerpuff Girls Emporium and a new Saved by the Bell-themed diner in Los Angeles.
Top 55 Business Ideas in July
55
Folding eCommerce Photo Studios
The 'Foldio3' Mini Photo Studio Enables High-Quality Photos
54
Two-Story Shipping Container Cafes
The Spout Coffee Company is Made Up of Two Shipping Containers
53
Mobile Cafe Concepts
The Wheelys Mini is a Full-Service Cafe on Wheels
52
Coffee Shop Design Studios
artlessinc's Office is a Cafe and Branding Studio Hybrid
51
Sportswear Collab Retail Trucks
adidas X Alexander Wang Sold Out of Pop-Up Trucks
50
Mobile Shipping Container Boutiques
The Garnet Hill Shop is Housed in an Old Shipping Container
49
Grocery Vending Machines
Walmart Has Implimented a Giant Grocery-Dispensing Self-Serve Kiosk
48
Shipping Container Taco Shops
Taco Bell Has Opened Its First Permanent Shipping Container Outpost
47
Meat-Free Supermarkets
The Karma Supermarket Sells Only Vegetarian and Vegan Goods
46
Transformed Trailer Sneaker Stores
Brooks Running Created a Mobile Space to Promote Its Offerings
45
Industrial Tokyo Salons
Luck Out Hair Salon is a Space Inspired by the Experience of Brooklyn
44
Artisan Grooming Supply Boutiques
Toronto's ZUSE Aims to Educate Men About Skincare and Hair Care
43
Apothecary-Style Fragrance Bars
The 'Feel' Perfume Kiosk Was Designed by Dana Shaked
42
Campsite Rental Services
Tentrr is Like Airbnb for Spending a Night Under the Stars
41
Urban Fitness Brand Popups
The Nike + Run Club Shanghai Popup is Interactive and Futuristic
40
Direct-to-Consumer Swimwear
Aurora San is a Swimwear Startup Using the Direct-to-Consumer Model
39
Shipping Container-Themed Retailers
The Kagiso Store Features a Casual, Rustic Wooden Aesthetic
38
Shipping Container Athletic Stores
The Nike Pop-Up in Rio Was Created with an Industrial Aesthetic
37
Warehouse-Inspired Luxury Stores
Balenciaga's Madison Avenue Store Has an Industrial Aesthetic
36
Permanent Pop-Up Shops
Bulletin Provides Brick-and-Mortar Space for the Sales of Online Goods
35
Sustainable High-End Grocers
Fukushimaya Supermarket Was Made from ZAM Pipes and Wine Crates
34
P2P Clothing Rental Services
'Boro' Lets People Borrow Apparel and Accessories from Other Locals
33
Portable Sunglasses Boutiques
The Grove’s Ray Ban Popup Resembles a Revamped Shipping Container
32
Traveling Bookstore Concepts
La Librairie Itinérante is a Small, Roving Shop in France
31
Furniture Brand Incubators
IKEA is Launching 'Bootcamp' as a Start-Up Incubator
30
Pop-Up Sitcom Diners
A Saved by the Bell-Themed Diner is Coming to Los Angeles
29
Female Superhero Children's Pop-Ups
The Powerpuff Girls Emporium Offers an Immersive Experience
28
Sensory Retail Pods
The Benetton Pop-Up Cubes Embrace an Immersive Marketing Approach
27
Shipping Container Coffee Shops
Container Coffee Dublin Offers Caffeine from an Unique Source
26
Rosé Drive-Thru Services
You Can Now Get Your Pink Wine Fix Via Drive-Thru in the Hamptons
25
Same-Day Runway Purchases
Rebecca Minkoff Brought Direct-to-Consumer Fashion to 'The Grove' in La
24
Couture Dry Cleaner Activations
The Vetements 'Dry Cleaning' Popup Displays Dirty Clothing as Art
23
Custom Medication Delivery Services
'Pill Pack' Labels, Organizes and Delivers Your Meds
22
Cigar Subscription Services
The Good Cigar Co Provides Packs for New or Seasoned Smokers
21
Experiential Sports Bra Pop-Ups
The NikeWomen BraHaus Pop-Up Sought to Offer Custom Sports Bras
20
Edible Art Galleries
Maynards Bassetts' 'Sweet Art Gallery' Features Art Made from Candies
19
Specialty Cactus Stores
The Cactus Store Specializes in Rare and Unusual Cacti
18
Ecommerce Bot Software Services
4shops.ai Makes Selling on Facebook Messenger Less Complicated
17
Scaled-Down Department Stores
The New David Jones Store Offers a Curated Selection of Items
16
Young Infant Food Subscriptions
The Yumi Subscription Offers Nutrient-Rich Baby Food Subscriptions
15
Greenhouse Fashion Pop-Ups
BEAUTY & YOUTH Hosted Its Most Recent Offerings in a Mini Greenhouse
14
Southeastern Supermarket Restaurants
'The Roast' is Whole Foods Market's Full-Service Restaurant
13
In-Store Assembly Service Kiosks
IKEA Offers Stations Where Shoppers May Book an 'Airtasker'
12
Cozy Cannabis Retailers
Colorado's High West Cannabis Dispensary Resembles an Elegant Residence
11
Members-Only Cannabis Clubs
The Privée Social Club is an Exclusive Group for Weed Enthusiasts
10
On-Demand Delivery Platforms
'ParcelPal' Crowdsources Couriers to Deliver in One Hour or Less
9
Custom-Made Jeans Businesses
Valor Custom Denim Ensures That People's Jeans Fit Properly
8
Franchised eSports Bars
The New Meltdown City Clash Tournament Brings eSports to Montreal
7
Makeup Brush Subscription Services
MorpheMe Sends Makeup Brushes to Subscribers Each Month
6
Mobile Fast Food Drive-Thrus
McDonald's Dia Drive is a Roving "Drive-Thruck" on Wheels
5
Mobile Sportswear Boutiques
Needs & Wants Studios Refurbished a Shipping Container to Sell Apparel
4
Monthly Candy Subscriptions
Candy Club Offers Subscribers Premium Candy Each Month
3
Prescription Lens Replacement Services
Lensabl Offers Direct-to-Consumer Prescription Replacements
2
Customized Forms Services
Formester Helps You Create Personalized Forms for Marketing Purposes
1
Hip Finance Lounges
Toronto's MogoLounge Offers Adult Education Sessions and Events
Related Ideas
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Newsstand-Style Pop-Up Series
Uber Eats x ALDI Celebrated Their Partnership with 'The Daily Feed'
Swedish Candy Pop-Ups
BUBS' Sweeteasy Brings Indulgent Candy Traditions to US Consumers
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Soft Serve Dispenser Billboards
Carvel Unveiled the First Soft-Serve-Dispensing Billboard in NYC
Large-Scale Apéritif Activations
Aperol Kicked Off its 'Summer of Spritz Campaign' in NYC
Wellness Swap Pop-Ups
Bragg's Trendy Trade-In Helped People Exchange Fads for ACV
Luxury Menswear Apparel Pop-Ups
Louis Vuitton's Soho Pop-Up Showcases the Fall/Winter 2025 Vision
Bakery-Themed Beauty Pop-Ups
Clarins' Sweet Spot Activation Celebrates a Decade of Lip Comfort Oil
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Plant-Based Yogurt Pop-Up Shops
Alpro The House of Cinnamon Roll Launched in Shoreditch
Tennis-Forward Pop-Ups
Lacoste’s Activations Serve Up Style Across NYC Ahead of U.S. Open
Collectible Treat Pop-Ups
The KIND Frozen Bar Enticed Visitors with Free Snacks & Labubus
Summer Fragrance-Inspired Pop-Ups
Maison Margiela Launched a Pop-Up Café in Amsterdam
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
Show-Inspired QSR Menus
The Stranger Things Meals Campaign Introduces Two Parallel Food Options
Bakery-Style Bodycare Pop-Ups
The Joonbyrd Joy Bakehouse Shares Treats & Product Samples
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Constellation-Inspired Luxury Pop-Ups
Chanel Ran the Winter Constellation Pop-Up in Toronto
On-Demand Style Deliveries
Urban Outfitters and DoorDash Partnered Ahead of Graduation Season
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Summery Adventure-Inspired Drinkware
Starbucks Launched its 'Road Trip Collection'
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Entertainment-Driven Distilleries
Ole Smoky and Yee-Haw create immersive brewery venues
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Multi-Sensory Nail Polish Activations
Beetles Gel Polish Runs the Taste of Spring Event
Menopause Wellness Pop-Up Concepts
Stripes Beauty Ran the Meno Café in the Beginning of October
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Summery Lip Balm Activations
e.l.f. Cosmetics Spotlights Its Melting Lip Balm at Coachella
Multisensory Gourmand Pop-Ups
Lush's Café Gourmand Pop-Up Immerses Visitors in Cozy Scents
Whimsical Gin Pop-Ups
Refreshing Encounters by Hendrick’s Gin is an Invitation to a Curious World
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
One-Night-Only Dining Events
The Saratoga Supper Club Turned a Convenience Store into a Speakeasy
Bike-Thru Coffee Pop-Ups
Oatly Opened a Cyclist-First Coffee Destination in Amsterdam
Annual Summer Pop-Ups
Dior’s Lucky Collection Enters Harrods with Starry Retail Experience
Gourmet Lunch Pop-Ups
Uber Eats' Sandwich Studio Elevated the Classic Combo Meal
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
Stylish Poppy-Inspired Cooler Bags
Out of the Woods Debuts the Poppy Collection
Swedish-Style Kitchen Pop-Ups
IKEA House Warming Showcases Cooking & Eating Essentials
Mobile Beauty Supply Pop-Ups
Sally Beauty Enters into a Collaboration with DoorDash in NYC
EV Brand Diner Concepts
The Tesla Diner Offers Dining and Vehicle Charging
Experiential Fast Food Collaborations
Popeyes Turned Chicken Tenders Into a Music Venue Experience
THC-Infused RTD Launch Events
TeaPot Hosted a New Beverages Launch Event in Toronto on 4/20
Grocery-Inspired SPF Pop-Ups
Beauty of Joseon's Morning Moisturizer SPF Grocery is Experiential
Indulgent Beauty Pop-Ups
Ole Henriksen is Celebrating Its Pout Preserve Lip Treatment at Vnilla
Collagen-Powered Pop-Ups
Vital Proteins' Vital Diner Celebrates Backstage Talent at Fashion Week
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Bookable Kitchen Pop-Ups
KitchenAid Room To Host Elevates Holiday Hosting
Desert Noodle Pop-Ups
An Immersive Maruchan Pop-Up is Coming to Cabazon for Festival Season
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Fruit-Forward Summertime QSR Menus
Wendy's Seasonal Menu Spotlights the Strawberry Salad
Grocer-Inspired Installations
FREITAG Launches Mini Market Pop-Up at Dover Street Market Ginza
Laid-Back Fan Experiences
The Buldak Couch Time Pop-Up Invites People to Slow Down and Hang Out
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Mobile Coffee Trailer Concepts
Bitty & Beau's Coffee Debuts the Mini Cruiser Franchise
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Luxe Wellness Apparel Activations
alo Yoga Featured a Minimalist French Riviera Takeover
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Consumer-Driven Grocery Stores
The Waitrose Home of Food Lovers Concept Store is in Newbury
Aussie-Style Hot Dog Trucks
Tourism Australia is Bringing a G'day Dogs Food Truck to NYC
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Nostalgic Summer Ice Creams
Jeni's Super Fun Times Collection Captures the Essence of the Season
Ranch-Inspired Pop-Up Restaurants
The Hidden Valley Ranch Tiny Restaurant is Coming to NYC
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Nostalgic Charging Stations
The Tesla Diner Delivers Retro-Futuristic Dining and EV Charging
Tennis-Themed Pop-Up Bars
Grey Goose's Last Serve Bar Brings a Signature Serve to Commuters
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Immersive Soccer Tournament Pop-Ups
Lay's Unveils an Immersive Pop-Up Experience
Actress-Backed Rosé Campaigns
Dame Joan Collins and M&S Food Partnered to Kick Off Rosé Season
Voice AI Drive-Thrus
PDG Integrated AI Ordering Into Digital Menu Board Systems
Soccer-Inspired RV Platform Initiatives
RV Rental Platform Outdoorsy Targets Soccer Fans
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Playful Tokyo Pop-Ups
Duomart Introduces a Themed Convenience Experience in Tokyo
Highly Anticipated Coffee Pop-Ups
NBA All-Star Jimmy Butler Presents the BIGFACE Coffee Pop-Up
Value-Driven Wellness-Focused Menus
Salad and Go Announces a Special Seasonal Menu for 2026
QSR-Branded Food Truck Tours
Shake Shack Canada is Embarking on Its First-Ever Food Truck Tour
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Month-Long Luxury Jewellery Pop-Ups
Anne Sportun Fine Jewellery Opens a Month-Long Pop-Up in June
Summery Bakery Takeovers
The Grey Goose Berry Rouge Pâtisserie Features a Special Cronut
Retro Dessert Menu Offerings
Bakery79 Launches The Summer of 79 Menu
Interactive Artisan Coffee Campaigns
The Illy Summer Campaign Will Immerse Consumers
Independent Burger Restaurant-Focused Campaigns
Hellmann’s Boasts the Mom & Popular Campaign
Thirst-Focused Innovative Summer Activations
Mountain Dew Launched 'Thirst Guards' Campaigns
Restaurant Reservation App Features
Uber Eats' Dine Out Streamlines Restaurant Bookings and Rides
Sweet Summertime Cafe Menus
Scooter's Coffee Summer Menu is Packed with Flavorful Options
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Parisian Flair Cafe Menus
The PAUL Bakery Summer Menu is Inspired by France
Strawberry-Themed Restaurant Menus
Perkins Strawberry Freshtival Showcases the Summertime Fruit
Perfume Pop-Up Series
By Rosie Jane's Smell Good Saturdays Brings Fragrance to Local Coffee Shops
Low-Cost Summertime Merchandise
The Dollar General Summer Collections are Arriving This Month
Regional Discovery Dining
Wine Bar Highlights Lesser-Known Regions Through Monthly Tastings
Immersive Summer-Ready Events
Trius Winery is Hosting a Special Event — Party in the Vineyard
Festive Ramen Pop-Ups
The Holiday Maruchan Ramen Cottage Party Shares Ramen Servings
Vision AI Restaurants
Berry AI and Culver’s Expand Real-Time QSR Analytics Nationwide
Custard-Themed Restaurant Tours
Freddy’s Frozen Custard & Steakburgers Runs a Summer Custard Tour
Dog-Focused Food Trucks
Bab’in Spotlights the French Cuisine for Dogs at Central Park
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Parisian Dining Pop-Ups
The Boursin Bistro Brings a Taste of Paris to Toronto
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Festival-Themed Retail Snack Campaigns
Kellanova Announced Flavour Fest ’25 in the UK
Refined Summer-Only Cafe Drinks
Black Rock Coffee Bar Sweet Summer Drinks Come in Three Options
Colorful Sampling Windows
7UP's Pink Refresh Window Brings a Splash of Color to UK Cities
Pet-Inclusive Dining
BarkHaven Expands Food and Entertainment for Dogs and Owners
Curated Brunch-Ready Wine Boxes
Avaline Debuted the Refreshing Brunch Better Set
Women-Focused Curated Pop-Up Experiences
tm:rw Introduces the Bloom Pop-Up Concept Until April 15
Instant Commerce Dessert Drops
Gopuff Launches Selena Gomez’s Exclusive Ice Cream Bars
Convenience Dining Growth
Checkers & Rally’s Grows Through Travel Centers and Convenience Stores
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Italian-Themed Grocer Events
Busch's Passport to Italy Event is Running This Fall
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
Elevated Brunch Menu Refreshes
Sixty Vines Introduced Its New Brunch Menu
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Frozen Wine Desserts
Rosé Popsicles Bring Royal Summer Sipping into Frozen Treats
Dining Experience Events
Blush at the Alexandra Inn Launched Its Girl Dinner Rooftop Dining Series
Adventurous Summertime Retailer Promotions
The Maverik Summer Deals Prioritize Cost Savings
Seasonal QSR Menu Options
bellagreen Launches its New Spring Seasonal Menu Across Texas
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Boutique Grocery Makeovers
This Women’s Clothing Boutique is Charming and Thoughtful Design
Impressive Seasonal Culinary Showcases
Bayview Village's Summerlicious Program Returns
Converted Mobile Dentistry Food Trucks
Flo's Eats Launched A Food Truck From A Winnebago
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Neighborhood-Specific Pop-Up Events
Cabbagetown BIA Spotlights Around the World in Cabbagetown
Multi-Brand Snack Boxes
Bobby’s Expands its Delivery Capabilities with the ‘Brand Box’ Service
Summer-Long Pizza-Celebrating Campaigns
Pizza Hut Debuts the Hut Originals Platform
Elevated Diner Franchises
Billy’s Downtown Diner expands its modern diner concept in the midwest