From pop-up sitcom diners to rosé drive-thru services, the July 2017 business trends reveal that there is no shortage of engaging brand activations this season.
With temperatures rising, it is only natural that brands are taking advantage of the opportunity for outdoor activations. One adorable example is Wolffer Estate Vineyard's rosé drive-thru service, which has been set up in the Hamptons to provide visitors with easy access to their favorite vino. Another example is Walmart's giant grocery vending machine, which has been set up in the parking lot of an Oklahoma store.
Beyond outdoor activations, there has also been a rise of pop culture pop-ups, that are perfect for creating share-worthy summer memories. Some of these pop-ups include the Powerpuff Girls Emporium and a new Saved by the Bell-themed diner in Los Angeles.
Top 55 Business Ideas in July
55
Folding eCommerce Photo Studios
The 'Foldio3' Mini Photo Studio Enables High-Quality Photos
54
Two-Story Shipping Container Cafes
The Spout Coffee Company is Made Up of Two Shipping Containers
53
Mobile Cafe Concepts
The Wheelys Mini is a Full-Service Cafe on Wheels
52
Coffee Shop Design Studios
artlessinc's Office is a Cafe and Branding Studio Hybrid
51
Sportswear Collab Retail Trucks
adidas X Alexander Wang Sold Out of Pop-Up Trucks
50
Mobile Shipping Container Boutiques
The Garnet Hill Shop is Housed in an Old Shipping Container
49
Grocery Vending Machines
Walmart Has Implimented a Giant Grocery-Dispensing Self-Serve Kiosk
48
Shipping Container Taco Shops
Taco Bell Has Opened Its First Permanent Shipping Container Outpost
47
Meat-Free Supermarkets
The Karma Supermarket Sells Only Vegetarian and Vegan Goods
46
Transformed Trailer Sneaker Stores
Brooks Running Created a Mobile Space to Promote Its Offerings
45
Industrial Tokyo Salons
Luck Out Hair Salon is a Space Inspired by the Experience of Brooklyn
44
Artisan Grooming Supply Boutiques
Toronto's ZUSE Aims to Educate Men About Skincare and Hair Care
43
Apothecary-Style Fragrance Bars
The 'Feel' Perfume Kiosk Was Designed by Dana Shaked
42
Campsite Rental Services
Tentrr is Like Airbnb for Spending a Night Under the Stars
41
Urban Fitness Brand Popups
The Nike + Run Club Shanghai Popup is Interactive and Futuristic
40
Direct-to-Consumer Swimwear
Aurora San is a Swimwear Startup Using the Direct-to-Consumer Model
39
Shipping Container-Themed Retailers
The Kagiso Store Features a Casual, Rustic Wooden Aesthetic
38
Shipping Container Athletic Stores
The Nike Pop-Up in Rio Was Created with an Industrial Aesthetic
37
Warehouse-Inspired Luxury Stores
Balenciaga's Madison Avenue Store Has an Industrial Aesthetic
36
Permanent Pop-Up Shops
Bulletin Provides Brick-and-Mortar Space for the Sales of Online Goods
35
Sustainable High-End Grocers
Fukushimaya Supermarket Was Made from ZAM Pipes and Wine Crates
34
P2P Clothing Rental Services
'Boro' Lets People Borrow Apparel and Accessories from Other Locals
33
Portable Sunglasses Boutiques
The Grove’s Ray Ban Popup Resembles a Revamped Shipping Container
32
Traveling Bookstore Concepts
La Librairie Itinérante is a Small, Roving Shop in France
31
Furniture Brand Incubators
IKEA is Launching 'Bootcamp' as a Start-Up Incubator
30
Pop-Up Sitcom Diners
A Saved by the Bell-Themed Diner is Coming to Los Angeles
29
Female Superhero Children's Pop-Ups
The Powerpuff Girls Emporium Offers an Immersive Experience
28
Sensory Retail Pods
The Benetton Pop-Up Cubes Embrace an Immersive Marketing Approach
27
Shipping Container Coffee Shops
Container Coffee Dublin Offers Caffeine from an Unique Source
26
Rosé Drive-Thru Services
You Can Now Get Your Pink Wine Fix Via Drive-Thru in the Hamptons
25
Same-Day Runway Purchases
Rebecca Minkoff Brought Direct-to-Consumer Fashion to 'The Grove' in La
24
Couture Dry Cleaner Activations
The Vetements 'Dry Cleaning' Popup Displays Dirty Clothing as Art
23
Custom Medication Delivery Services
'Pill Pack' Labels, Organizes and Delivers Your Meds
22
Cigar Subscription Services
The Good Cigar Co Provides Packs for New or Seasoned Smokers
21
Experiential Sports Bra Pop-Ups
The NikeWomen BraHaus Pop-Up Sought to Offer Custom Sports Bras
20
Edible Art Galleries
Maynards Bassetts' 'Sweet Art Gallery' Features Art Made from Candies
19
Specialty Cactus Stores
The Cactus Store Specializes in Rare and Unusual Cacti
18
Ecommerce Bot Software Services
4shops.ai Makes Selling on Facebook Messenger Less Complicated
17
Scaled-Down Department Stores
The New David Jones Store Offers a Curated Selection of Items
16
Young Infant Food Subscriptions
The Yumi Subscription Offers Nutrient-Rich Baby Food Subscriptions
15
Greenhouse Fashion Pop-Ups
BEAUTY & YOUTH Hosted Its Most Recent Offerings in a Mini Greenhouse
14
Southeastern Supermarket Restaurants
'The Roast' is Whole Foods Market's Full-Service Restaurant
13
In-Store Assembly Service Kiosks
IKEA Offers Stations Where Shoppers May Book an 'Airtasker'
12
Cozy Cannabis Retailers
Colorado's High West Cannabis Dispensary Resembles an Elegant Residence
11
Members-Only Cannabis Clubs
The Privée Social Club is an Exclusive Group for Weed Enthusiasts
10
On-Demand Delivery Platforms
'ParcelPal' Crowdsources Couriers to Deliver in One Hour or Less
9
Custom-Made Jeans Businesses
Valor Custom Denim Ensures That People's Jeans Fit Properly
8
Franchised eSports Bars
The New Meltdown City Clash Tournament Brings eSports to Montreal
7
Makeup Brush Subscription Services
MorpheMe Sends Makeup Brushes to Subscribers Each Month
6
Mobile Fast Food Drive-Thrus
McDonald's Dia Drive is a Roving "Drive-Thruck" on Wheels
5
Mobile Sportswear Boutiques
Needs & Wants Studios Refurbished a Shipping Container to Sell Apparel
4
Monthly Candy Subscriptions
Candy Club Offers Subscribers Premium Candy Each Month
3
Prescription Lens Replacement Services
Lensabl Offers Direct-to-Consumer Prescription Replacements
2
Customized Forms Services
Formester Helps You Create Personalized Forms for Marketing Purposes
1
Hip Finance Lounges
Toronto's MogoLounge Offers Adult Education Sessions and Events
Related Ideas
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Newsstand-Style Pop-Up Series
Uber Eats x ALDI Celebrated Their Partnership with 'The Daily Feed'
Luxe Designer Beauty Activations
YSL Launched an Entertainment-Themed Light Club 2.0 Concept
Western Rodeo-Inspired Pop-Ups
The BÉIS Rodeo was an Interactive Stagecoach Pop-Up
Swedish Candy Pop-Ups
BUBS' Sweeteasy Brings Indulgent Candy Traditions to US Consumers
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Soft Serve Dispenser Billboards
Carvel Unveiled the First Soft-Serve-Dispensing Billboard in NYC
Large-Scale Apéritif Activations
Aperol Kicked Off its 'Summer of Spritz Campaign' in NYC
Wellness Swap Pop-Ups
Bragg's Trendy Trade-In Helped People Exchange Fads for ACV
Luxury Menswear Apparel Pop-Ups
Louis Vuitton's Soho Pop-Up Showcases the Fall/Winter 2025 Vision
Vibrant Beauty Brand Pop-Ups
Gisou will Host an Immersive Miami-Style Pop-Up
Bakery-Themed Beauty Pop-Ups
Clarins' Sweet Spot Activation Celebrates a Decade of Lip Comfort Oil
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Plant-Based Yogurt Pop-Up Shops
Alpro The House of Cinnamon Roll Launched in Shoreditch
Tennis-Forward Pop-Ups
Lacoste’s Activations Serve Up Style Across NYC Ahead of U.S. Open
Collectible Treat Pop-Ups
The KIND Frozen Bar Enticed Visitors with Free Snacks & Labubus
Limited-Time QSR Summer Menus
Starbucks' Summer Menu Revives Seasonal Favorites and Adds New Items
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
Bakery-Style Bodycare Pop-Ups
The Joonbyrd Joy Bakehouse Shares Treats & Product Samples
Show-Inspired QSR Menus
The Stranger Things Meals Campaign Introduces Two Parallel Food Options
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Dubai Chocolate Pop-Ups
FIX Dessert Chocolatier's Pop-Up Concept Features Viral Favorites
Constellation-Inspired Luxury Pop-Ups
Chanel Ran the Winter Constellation Pop-Up in Toronto
Hydration-Focused Pop-Ups
Thorne Launched Its 'Just Add Water' Activation in NYC
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Menopause Wellness Pop-Up Concepts
Stripes Beauty Ran the Meno Café in the Beginning of October
Multi-Sensory Nail Polish Activations
Beetles Gel Polish Runs the Taste of Spring Event
Dirty Soda Drive-Thrus
Olipop's Pop-Up Served Spicy Pickle Sodas and Cereal Milk Sodas
Reprised Soda Flavors
OLIPOP Reintroduced its 'Orange Cream' Soda and Launches a Soda Drive-Thru
Multisensory Gourmand Pop-Ups
Lush's Café Gourmand Pop-Up Immerses Visitors in Cozy Scents
Whimsical Gin Pop-Ups
Refreshing Encounters by Hendrick’s Gin is an Invitation to a Curious World
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
One-Night-Only Dining Events
The Saratoga Supper Club Turned a Convenience Store into a Speakeasy
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Annual Summer Pop-Ups
Dior’s Lucky Collection Enters Harrods with Starry Retail Experience
Gourmet Lunch Pop-Ups
Uber Eats' Sandwich Studio Elevated the Classic Combo Meal
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
NYC Wine Windows
Buchette del Vino NYX Brings a Florentine-Style Wine Window to Times Square
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
Stylish Poppy-Inspired Cooler Bags
Out of the Woods Debuts the Poppy Collection
THC-Infused RTD Launch Events
TeaPot Hosted a New Beverages Launch Event in Toronto on 4/20
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Swedish-Style Kitchen Pop-Ups
IKEA House Warming Showcases Cooking & Eating Essentials
Mobile Beauty Supply Pop-Ups
Sally Beauty Enters into a Collaboration with DoorDash in NYC
EV Brand Diner Concepts
The Tesla Diner Offers Dining and Vehicle Charging
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Indulgent Beauty Pop-Ups
Ole Henriksen is Celebrating Its Pout Preserve Lip Treatment at Vnilla
Expansive Summertime Cafe Menus
Scooter’s Coffee’s Summer Menu Has Sweet and Indulgent Options
Collagen-Powered Pop-Ups
Vital Proteins' Vital Diner Celebrates Backstage Talent at Fashion Week
Bookable Kitchen Pop-Ups
KitchenAid Room To Host Elevates Holiday Hosting
Desert Noodle Pop-Ups
An Immersive Maruchan Pop-Up is Coming to Cabazon for Festival Season
Immersive Curl-Powered Pop-Ups
göt2b is Helping Gen Z & Millennials Celebrate Their Waves & Coils
Grocer-Inspired Installations
FREITAG Launches Mini Market Pop-Up at Dover Street Market Ginza
Laid-Back Fan Experiences
The Buldak Couch Time Pop-Up Invites People to Slow Down and Hang Out
Immersive Dairy-Free Summer Campaigns
So Delicious Dairy Free Debuts Dairy Free Your Mind™
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Unique Cannabis Packaging
Dogwalkers Launches a Twist on a Seasonal Staple with The Summer 6-Pack
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
All-Day Hashbrown Pop-Ups
The Aldi Hash Brown Van Serves Crispy Bites After QSR Breakfast Hours
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Consumer-Driven Grocery Stores
The Waitrose Home of Food Lovers Concept Store is in Newbury
Aussie-Style Hot Dog Trucks
Tourism Australia is Bringing a G'day Dogs Food Truck to NYC
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Refreshed Seasonal Diner Menus
Bob Evans Spring 2025 Seasonal Menu is Packed with Fresh Flavors
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Luxury Travel-Ready Summer Programming
Four Seasons Hotels and Resorts Debuts New Offerings
Nostalgic Summer Ice Creams
Jeni's Super Fun Times Collection Captures the Essence of the Season
Multisensory Dairy-Free Pop-Ups
The Pint of No Return by So Delicious Aims to Change Minds
Ranch-Inspired Pop-Up Restaurants
The Hidden Valley Ranch Tiny Restaurant is Coming to NYC
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Nostalgic Charging Stations
The Tesla Diner Delivers Retro-Futuristic Dining and EV Charging
Tennis-Themed Pop-Up Bars
Grey Goose's Last Serve Bar Brings a Signature Serve to Commuters
Restaurant-to-Retail Expansions
Little Sesame Secured $8.5M to Scale Its Manufacturing Operations
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Tennis-Themed Cafe Refreshments
The Lavazza Wimbledon Promotion is Taking Place at its Flagship
Soccer-Inspired RV Platform Initiatives
RV Rental Platform Outdoorsy Targets Soccer Fans
Cinematic Golf Pop-Ups
Subway's Happy Place is an Interactive Experience for Happy Gilmore Fans
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
Playful Tokyo Pop-Ups
Duomart Introduces a Themed Convenience Experience in Tokyo
Seasonal Restaurant Menu Refreshes
Emmy Squared Pizza Enhances Its Food and Beverage Offerings
Highly Anticipated Coffee Pop-Ups
NBA All-Star Jimmy Butler Presents the BIGFACE Coffee Pop-Up
QSR-Branded Food Truck Tours
Shake Shack Canada is Embarking on Its First-Ever Food Truck Tour
Value-Driven Wellness-Focused Menus
Salad and Go Announces a Special Seasonal Menu for 2026
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Independent Burger Restaurant-Focused Campaigns
Hellmann’s Boasts the Mom & Popular Campaign
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Thirst-Focused Innovative Summer Activations
Mountain Dew Launched 'Thirst Guards' Campaigns
Restaurant Reservation App Features
Uber Eats' Dine Out Streamlines Restaurant Bookings and Rides
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Perfume Pop-Up Series
By Rosie Jane's Smell Good Saturdays Brings Fragrance to Local Coffee Shops
Immersive Summer-Ready Events
Trius Winery is Hosting a Special Event — Party in the Vineyard
Festive Ramen Pop-Ups
The Holiday Maruchan Ramen Cottage Party Shares Ramen Servings
Boutique Grocery Designs
The Meadow Lane Store Introduces a Refined Retail Concept in Tribeca
Travel-Focused Summer Campaigns
good2grow Debuts National Sweepstakes & Partners with Pack Up + Go
Sweet Summertime Cafe Menus
Scooter's Coffee Summer Menu is Packed with Flavorful Options
Retro Snack Cake Campaigns
Vachon's Rosettes Campaign Stirs Nostalgia in Gen X and Millennials
Dog-Focused Food Trucks
Bab’in Spotlights the French Cuisine for Dogs at Central Park
Summer Sunset Pop-Ups
London Essence's Sundown Spots Invite Passersby to Savor Lighter Evenings
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Parisian Dining Pop-Ups
The Boursin Bistro Brings a Taste of Paris to Toronto
Curated Brunch-Ready Wine Boxes
Avaline Debuted the Refreshing Brunch Better Set
Seasonal Grocery Aisle Launches
Sainsbury's 'Taste the Difference' Range Appeals to Summer Foodies
Rugged Roadtrip Coffee Activations
Arctic Coffee and Isuzu Partnered to Hand Out Cold Coffees
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Festival-Themed Retail Snack Campaigns
Kellanova Announced Flavour Fest ’25 in the UK
Refined Summer-Only Cafe Drinks
Black Rock Coffee Bar Sweet Summer Drinks Come in Three Options
Colorful Sampling Windows
7UP's Pink Refresh Window Brings a Splash of Color to UK Cities
Week-Long Restaurant Celebrations
Goldbelly Introduces its 'National Restaurant Week' in the U.S.
Women-Focused Curated Pop-Up Experiences
tm:rw Introduces the Bloom Pop-Up Concept Until April 15
Instant Commerce Dessert Drops
Gopuff Launches Selena Gomez’s Exclusive Ice Cream Bars
Music Festival Restaurant Activations
The Dave’s Hot Chicken Food Truck is at Coachella
Italian-Themed Grocer Events
Busch's Passport to Italy Event is Running This Fall
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Elevated Brunch Menu Refreshes
Sixty Vines Introduced Its New Brunch Menu
Frozen Wine Desserts
Rosé Popsicles Bring Royal Summer Sipping into Frozen Treats
Adventurous Summertime Retailer Promotions
The Maverik Summer Deals Prioritize Cost Savings
Seasonal QSR Menu Options
bellagreen Launches its New Spring Seasonal Menu Across Texas
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Boutique Grocery Makeovers
This Women’s Clothing Boutique is Charming and Thoughtful Design
Impressive Seasonal Culinary Showcases
Bayview Village's Summerlicious Program Returns
Converted Mobile Dentistry Food Trucks
Flo's Eats Launched A Food Truck From A Winnebago
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Convenience Retailer Hiring Campaigns
This Pilot Hiring Campaign is Launching Ahead of Summer
Multi-Brand Snack Boxes
Bobby’s Expands its Delivery Capabilities with the ‘Brand Box’ Service
Accessible Summertime Retailer Refreshments
The Latest Tesco Summer Food Range Has Over 230 Items
Seasonal Wine Tasting Experiences
Trius Winery Spotlighted Its Taste the Season Initiative
Delectable Career-Themed Ice Pops
Happy Pops Launches the Barbie Career Collection