From pop-up sitcom diners to rosé drive-thru services, the July 2017 business trends reveal that there is no shortage of engaging brand activations this season.
With temperatures rising, it is only natural that brands are taking advantage of the opportunity for outdoor activations. One adorable example is Wolffer Estate Vineyard's rosé drive-thru service, which has been set up in the Hamptons to provide visitors with easy access to their favorite vino. Another example is Walmart's giant grocery vending machine, which has been set up in the parking lot of an Oklahoma store.
Beyond outdoor activations, there has also been a rise of pop culture pop-ups, that are perfect for creating share-worthy summer memories. Some of these pop-ups include the Powerpuff Girls Emporium and a new Saved by the Bell-themed diner in Los Angeles.
Top 55 Business Ideas in July
55
Folding eCommerce Photo Studios
The 'Foldio3' Mini Photo Studio Enables High-Quality Photos
54
Two-Story Shipping Container Cafes
The Spout Coffee Company is Made Up of Two Shipping Containers
53
Mobile Cafe Concepts
The Wheelys Mini is a Full-Service Cafe on Wheels
52
Coffee Shop Design Studios
artlessinc's Office is a Cafe and Branding Studio Hybrid
51
Sportswear Collab Retail Trucks
adidas X Alexander Wang Sold Out of Pop-Up Trucks
50
Mobile Shipping Container Boutiques
The Garnet Hill Shop is Housed in an Old Shipping Container
49
Grocery Vending Machines
Walmart Has Implimented a Giant Grocery-Dispensing Self-Serve Kiosk
48
Shipping Container Taco Shops
Taco Bell Has Opened Its First Permanent Shipping Container Outpost
47
Meat-Free Supermarkets
The Karma Supermarket Sells Only Vegetarian and Vegan Goods
46
Transformed Trailer Sneaker Stores
Brooks Running Created a Mobile Space to Promote Its Offerings
45
Industrial Tokyo Salons
Luck Out Hair Salon is a Space Inspired by the Experience of Brooklyn
44
Artisan Grooming Supply Boutiques
Toronto's ZUSE Aims to Educate Men About Skincare and Hair Care
43
Apothecary-Style Fragrance Bars
The 'Feel' Perfume Kiosk Was Designed by Dana Shaked
42
Campsite Rental Services
Tentrr is Like Airbnb for Spending a Night Under the Stars
41
Urban Fitness Brand Popups
The Nike + Run Club Shanghai Popup is Interactive and Futuristic
40
Direct-to-Consumer Swimwear
Aurora San is a Swimwear Startup Using the Direct-to-Consumer Model
39
Shipping Container-Themed Retailers
The Kagiso Store Features a Casual, Rustic Wooden Aesthetic
38
Shipping Container Athletic Stores
The Nike Pop-Up in Rio Was Created with an Industrial Aesthetic
37
Warehouse-Inspired Luxury Stores
Balenciaga's Madison Avenue Store Has an Industrial Aesthetic
36
Permanent Pop-Up Shops
Bulletin Provides Brick-and-Mortar Space for the Sales of Online Goods
35
Sustainable High-End Grocers
Fukushimaya Supermarket Was Made from ZAM Pipes and Wine Crates
34
P2P Clothing Rental Services
'Boro' Lets People Borrow Apparel and Accessories from Other Locals
33
Portable Sunglasses Boutiques
The Grove’s Ray Ban Popup Resembles a Revamped Shipping Container
32
Traveling Bookstore Concepts
La Librairie Itinérante is a Small, Roving Shop in France
31
Furniture Brand Incubators
IKEA is Launching 'Bootcamp' as a Start-Up Incubator
30
Female Superhero Children's Pop-Ups
The Powerpuff Girls Emporium Offers an Immersive Experience
29
Pop-Up Sitcom Diners
A Saved by the Bell-Themed Diner is Coming to Los Angeles
28
Sensory Retail Pods
The Benetton Pop-Up Cubes Embrace an Immersive Marketing Approach
27
Shipping Container Coffee Shops
Container Coffee Dublin Offers Caffeine from an Unique Source
26
Rosé Drive-Thru Services
You Can Now Get Your Pink Wine Fix Via Drive-Thru in the Hamptons
25
Same-Day Runway Purchases
Rebecca Minkoff Brought Direct-to-Consumer Fashion to 'The Grove' in La
24
Couture Dry Cleaner Activations
The Vetements 'Dry Cleaning' Popup Displays Dirty Clothing as Art
23
Custom Medication Delivery Services
'Pill Pack' Labels, Organizes and Delivers Your Meds
22
Cigar Subscription Services
The Good Cigar Co Provides Packs for New or Seasoned Smokers
21
Experiential Sports Bra Pop-Ups
The NikeWomen BraHaus Pop-Up Sought to Offer Custom Sports Bras
20
Edible Art Galleries
Maynards Bassetts' 'Sweet Art Gallery' Features Art Made from Candies
19
Specialty Cactus Stores
The Cactus Store Specializes in Rare and Unusual Cacti
18
Ecommerce Bot Software Services
4shops.ai Makes Selling on Facebook Messenger Less Complicated
17
Scaled-Down Department Stores
The New David Jones Store Offers a Curated Selection of Items
16
Young Infant Food Subscriptions
The Yumi Subscription Offers Nutrient-Rich Baby Food Subscriptions
15
Greenhouse Fashion Pop-Ups
BEAUTY & YOUTH Hosted Its Most Recent Offerings in a Mini Greenhouse
14
Southeastern Supermarket Restaurants
'The Roast' is Whole Foods Market's Full-Service Restaurant
13
In-Store Assembly Service Kiosks
IKEA Offers Stations Where Shoppers May Book an 'Airtasker'
12
Cozy Cannabis Retailers
Colorado's High West Cannabis Dispensary Resembles an Elegant Residence
11
Members-Only Cannabis Clubs
The Privée Social Club is an Exclusive Group for Weed Enthusiasts
10
On-Demand Delivery Platforms
'ParcelPal' Crowdsources Couriers to Deliver in One Hour or Less
9
Custom-Made Jeans Businesses
Valor Custom Denim Ensures That People's Jeans Fit Properly
8
Franchised eSports Bars
The New Meltdown City Clash Tournament Brings eSports to Montreal
7
Makeup Brush Subscription Services
MorpheMe Sends Makeup Brushes to Subscribers Each Month
6
Mobile Fast Food Drive-Thrus
McDonald's Dia Drive is a Roving "Drive-Thruck" on Wheels
5
Mobile Sportswear Boutiques
Needs & Wants Studios Refurbished a Shipping Container to Sell Apparel
4
Monthly Candy Subscriptions
Candy Club Offers Subscribers Premium Candy Each Month
3
Prescription Lens Replacement Services
Lensabl Offers Direct-to-Consumer Prescription Replacements
2
Customized Forms Services
Formester Helps You Create Personalized Forms for Marketing Purposes
1
Hip Finance Lounges
Toronto's MogoLounge Offers Adult Education Sessions and Events
Related Ideas
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Autonomous Pizza Vendors
Speedy Eats Develops a Pizza-Topping Robot for Its Automated Restaurants
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Snack-Inspired Fashion Collabs
7-Eleven is Dropping Collaborations with Fan-Favorite Brands
Can-Shaped Campers
Bush's Beans is Inviting Campers to Stay in a "Canper" Overnight This Summer
Cheese-Themed Luxury Spas
The Wedgewater Spa Highlights the Best Cheeses of Wisconsin
Bento-Inspired School Lunches
DoorDash and Jessica Biel Debut Ready-Made Lunch Options for $25
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Ice Cream Summer Activations
Halo Top Canada Kicks Off Summer with a Feel Good Summer Campaign
Luxury Floral Burger Boxes
Louis Vuitton Designs the New LV Flower Burger Box with Leather
Walk-In Freezer Concept Stores
Sainsfreeze Shows Customers How to Freeze Foods & Reduce Waste
Disruptive Sun Care Pop-Ups
Sun Bum's Good Days Daily Bodega Inspires Refreshed Routines
Celebratory Soda Diners
The 125 Pepsi Diner Revisits Iconic Creations of the Last Century
Mother's Day Pop-Up Events
Robson Street Business Association Teams Up with Inky’s Flower Truck
In-Store Beauty Sampling Kiosks
Ulta Beauty and SOS are Partnering to Promote Product Discovery
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Multicultural Pop-Up Restaurants
OpenTable's Dine London Shares the Taste of Global Destinations
Digital-Oriented Restaurant Redesigns
Wendy's Rolls Out New Design Concept, 'Global Next Gen'
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Floral Champagne Pop-Ups
The Perrier-Jouët House of Wonder is an Ethereal Ode to Flowers
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Limited-Edition Monthly Wine Capsules
Vinebox Announces Monthly Experiences with Its Product Line
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Underground Delivery Systems
Wendy's & Pipedream are Changing Mobile Order Delivery
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Tea-Infused Rosé Ice Pops
Leaves of Leisure and FrutaPOP Boast a Refreshing Offering
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
Cannabis Mini Marts
Jeeter's Pop-Ups Bring Retro Shop-in-Shops to Cannabis Retailers
Popcorn Dispenser Billboards
Streaming Service ITVX Marked Its Launch by Sharing Snacks in the UK
Immersive Back-to-School Pop-Ups
Sprayground's NYC Pop-Up Invites Visitors to Travel Back in Time
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Spring-Ready Pastel Outdoor Collections
Clare and Industry West Join Forces on a Collection
Lunar Boutique Pop-Ups
Celebrate Lunar New Year at Bayview Village's Lunar Luxe Boutique Pop-Up
Beauty School Pop-Ups
Pinterest is Launching an In-Person Beauty School in London
Rapper-Branded QSR Pop-Ups
Snoop Dogg Just Unveiled a Snoopified Dogg in Tha Box Restaurant Pop-Up
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Summer-Themed Cafe Rewards Games
The Starbucks Summer Game: Adventure Awaits is Interactive
Leisure Activity Grocery Stores
The FreshTake Concept Grocery Store Blends Experiences
Budget-Friendly Restaurant Campaigns
Chuck E. Cheese 'Summer of Fun' Focuses on Accessibility
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Vibrant Colorful Retail Spaces
Ringo Studio Designs a New Our Place Retail Space in Los Angeles
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Single-Serve Sparkling Wines
Wander + Ivy Packages 'Bubbles' in Patented 6.3-Ounce Glass Bottles
Gen Alpha-Targeted Ice Cream Trucks
Unilever Taps Robomart to Launch 'The Ice Cream Shop'
Indulgent Summertime Cafe Menus
The Dunkin' 2023 Summer Menu Has Sweet and Creamy Options
Halloween Food-Delivery Campaigns
Grubhub is Encouraging Customers to Order-In with New Campaign
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Voice-Based AI QSR Services
Valyant AI and Paerpay Tansform Drive-thru Experience with AI
Complimentary Soup Trucks
The Good Humor Soup Truck is Sharing Free Soup in NYC
Chain Restaurant Food Festivals
Chain is the Worlds First Gourmet Chain Food Festival
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Open-Air Summer Workstations
The Flipz On Summer Chair Supplies Shade and Supports Snacking
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Grill Rental Pop-Ups
Miller Lite's Grill Share Program Provides Access to BBQ Essentials
Celebrity Offspring Pop-Up Restaurants
Uber Eats Brings Brooklyn Beckham's Cooking to Your Door
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Movie-Inspired Popcorn Products
Popcorn Shed Launched Seven New Product Flavors
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Game Show-Style Billboards
Zenb Created an Outdoor Advertisement in the Style of Wheel of Fortune
Champagne-Paired Burger Tours
14 NYC Restaurants are Exploring Burger & Veuve Clicquot Pairings
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Customizable Summer Drink Menus
Starbucks' Summer Menu Remix Lets Customers Remix Their Drinks
Plant-Based Picnic Packs
The Shake Shack Veg Out Picnic Kit Includes Food for Two
QSR Drone Delivery Partnerships
Wendy's, DoorDash and Wing Join to Fly Food to Customers
Virtual QSR Drive-Thrus
Smashburger Unveils its First Virtual Drive-Thru Window
Beauty Shop Deliveries
Uber and The Body Shop Expand Partnership to Include 75 New Storefronts
Solar-Powered Food Trucks
Planted Unveiled a Sustainable Food Truck for a Tour Across the UK
Farm-To-Terminal Dining Concepts
Sunset Loop Bar & Grill Brings Elevated Dining to Denver
Nostalgic Department Store Events
Zellers Announces Diner Truck Throwback Event and More
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Food Court Footwear Shops
Skechers' Food Spot Drives Foot Traffic to the Footwear Store
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
TV-Show Christmas Markets
The Emily In Paris Pop-Up In NYC Transported Visitors to Paris
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Blended Frozen Treat Menus
The Dairy Queen Summer Blizzard Menu Was Unveiled for 2024
Macaron-Inspired Pop-Ups
Häagen-Dazs' Flavours of Love Spotlights Two New Decadent Flavors
Curbside Cafe Retail Services
Target Drive Up with Starbucks Offers Drinks with Purchases
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Fine-Dining Bakery Bistros
Bistro Greggs Offers an Elevated Experience from the Bakery Chain
Restaurant-Themed Esports Tournaments
DoorDash and Twitch Announce a Restaurant-Themed Tournament
Burger-Inspired Ice Creams
So Cute Ice Cream's Cheeseburger Ice Cream is Served with a Pickle
Vegan Soft Serve Pop-Ups
The First Oatly Soft Serve Shares Three Oat Milk Frozen Dessert Flavors
Self-Driving Food Delivery Services
Uber Eats is Launching Waymo Delivery Services in Phoenix
Carb-Conscious Cafe Pop-Ups
The CarbSmart Café Supports Guilt-Free Treating on Mother's Day
Premium Summertime Cafe Menus
The Summer 2023 Starbucks Canada Menu Has Two Options
Branded Rest Stops
Kinder Bueno's Summer Gets Bueno Program Includes a Special Destination
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Breakfast-Included Sandwich Menus
The Urban Eat Relaunch Includes Foods for All Times of Day
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Exclusive Outdoor Retail Partnerships
Getaway and Walmart Join Forces to Make Travel Easier
Nationwide Cafe Deliveries
DoorDash and Starbucks Will Offer Easy Access From All 50 States
Endangered Ice Cream Trucks
Climate Basecamp's Save the Flavors Brings Awareness to Climate Change
Pink Winter Pop-Ups
The Immersive Pink Pier Has Returned for Valentine's Day
Pink-Tonal Outdoor Patios
The Great White Melrose Opens its Bright Patio Restaurant
QSR Game Shows
'Rule the Drive-Thru' Was Filmed in an Actual Drive-Thru Lane
Summertime Cafe Pool Floaties
These Tim Hortons Promotional Products are Here for the Summer
Summer-Ready Luxe Restaurants
Black+Blue in Toronto Was Designed by Navigate Design
Theatrical Vegan Brunches
Bar Vegan's Bubbles Brunch Presents Champagne in a Photo-Worthy Way
Metaverse Wine Tastings
Archer Roose & Elizabeth Banks Poke Fun at the Metaverse
Premium QSR Picnic Kits
Shake Shack Added Veg Out Picnic Kits for National Picnic Month
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Virtual Restaurant Drive-Thrus
Smashburger's Virtual Drive-Thru Offers Convenience & Accessibility
Football Weekend QSR Promotions
The Wendy's Deal-ivery Promotion Offers Ample Deals
Curbside Cafe Delivery Services
Target Fuses its Drive-Up Service with In-Store Starbucks Pickup
Tasty Convenience Retailer Snacks
The Rutter's Lover's Inspired Food Menu is Available 24/7
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Pop-Up Celebrity Cookie Bakeries
The Cravings x Shopify Bakery and Pop-Up is Only in LA
50s-Style Diner-Themed Drive-Ins
Tesla is Beginning its Diner and Drive-In Movie Supercharger
Summertime QSR Delivery Promotions
Wendy's and DashPass by DoorDash are Offering Two New Deals
Artisan-Inspired Diner Menus
Denny's Permanent Menu Now Has Nine New Options
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Picnic-Inspired Ice Creams
Salt & Straw Has Unveiled Its Summer Picnic Series for August
Pop-Up Taco Restaurants
El Segundo Continually Surprises & Delights with Daily Main Dish Specials
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Summer-Ready Boutique Shops
Urban Outfitters Unveils a New Dress Boutique Pop Up Opening in April
Dater Dining Guides
OpenTable & Bumble Debuted Three Top 100 Dining Guides for Meet-Ups
Seasonal Grocer Celebrations
Natural Grocers AUTUMNFEST Offers Ample Discounts
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
Wholesome Kingpin Ads
The PopCorners Super Bowl Commercial Reimagines Breaking Bad
Urban Communal Dining Events
Toronto's Weekly Communal Table Program is Hosted Under a Highway
Fall-Themed Burger Menus
These New Wayback Burgers Menu Items Come in Three Options
Mobile Weenie Wedding Chapels
Oscar Mayer Made a Mobile Wedding Chapel for Springtime Ceremonies
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Patio Behavior Badges
Boston Pizza will Give out Badges to Celebrate Pro Patio Behavior