Needs & Wants Studios, a designer streetwear label that's known for its understated aesthetics, joined with an architecture student from Toronto's Ryerson University, who helped to create a mobile boutique that would host the label's seasonal offerings.
Although a standard shipping container comprises the base of the boutique, its interior is taken over by beautiful wood paneling, and the exterior is covered in stark white paint to maintain a minimalist look. On the sides of the shipping container, large windows are cut out on either side to let natural light in, and to take advantage of the green landscape that it's situated in on The Kingsway.
Inside of Needs & Wants Studios' boutique, there's a small rack of apparel, a large mirror that makes the space seem larger, as well as a few other homeware touches.
Key Themes Behind This Trend
- Mobile Boutiques
- The rise of mobile boutiques offers opportunities for small businesses to have a flexible and cost-effective retail space
- Refurbished Shipping Containers
- The trend towards designing retail spaces from shipping containers presents opportunities for eco-friendly and innovative design
- Minimalist Aesthetics
- Consumer interest in minimalism is driving a demand for clean and simple retail spaces
Where This Applies
- Fashion
- Mobile fashion boutiques are disrupting the traditional brick and mortar fashion retail industry
- Architecture
- Designing retail spaces out of refurbished shipping containers is a disruptive innovation in the architecture industry
- Home Decor
- Incorporating home decor touches into mobile boutiques is disrupting the traditional concept of a clothing store by expanding the range of products sold
