Season three of the hit Netflix TV show 'Emily in Paris' dropped last month and with it came the Emily In Paris Pop-Up In NYC.
Just in time for Christmas, Netflix launched a pop-up market to promote the show's latest season and to transport visitors to Paris. The pop-up – dubbed 'Little Paris' – was Emily in Paris-inspired Christmas market that also hosted screenings of the first three episodes of Season 3. At the market, visitors could nosh on Parisian fare like crepes and hot chocolate, while those who attended the screenings got to enjoy their favorite show alongside other excited fans.
Though the Little Paris experience is now over, the pop-up demonstrates how brands like Netflix are creating real-life experiences to go along with its fictional shows.
Image Credit: Netflix
What Makes This Trend Stand Out
- Tv-show Pop-up Markets
- TV networks are launching temporary markets to promote their shows and offer fans an immersive experience.
- Fictional-experience Crossovers
- Brands are creating real-life experiences to go along with their fictional shows for a more immersive and engaging experience.
- Christmas-themed Pop-up Markets
- Pop-up markets are becoming increasingly popular during the holiday season.
Sectors Adopting This
- Entertainment Industry
- TV networks are using pop-up markets to promote new releases and create buzz around their shows.
- Hospitality Industry
- Pop-up markets can offer opportunities for creating unique experiences for customers and promoting food and beverage offerings.
- Event Planning Industry
- Pop-up markets offer opportunities for events planners and organizers to diversify their offerings and create more engaging and unique experiences for their clients.
