Between the onset of cottage season and the host of long weekends fast approaching, these July 2015 drinking trends are defined by summery cocktails and experiential bars that speak to both DIY culture and the pursuit of shared experiences.
As craft cocktail culture continues to permeate both establishments and at-home bar activities, everything from cocktail recipes that make the most of seasonal produce to DIY bitters kits emerge as solid alternatives to going out to the bar.
In another area of drinking culture is the various patterns that can be observed as of late in terms of beer branding. From dark imagery that plays up the concepts of ritual to nautical packaging that projects the image of a tight-knit seaside microbrewing community, there are plenty of ways that independent beer producers are doing to highlight the unique complexities of their product.
Top 85 Drinking Trends in July
83
Bespoke Beer Branding
This Line of Microbrews 'Hors Série' Feature Sophisticated Bottle Designs
82
Leather Beer Carriers
Sixfold Boasts a Patent-Pending Fold-and-Notch Design
81
Edible Bacon Shooters
The 'Oh Bite It' Blog Has Unveiled a Recipe for Clever DIY Shot Glasses
80
Summery Champagne Branding
Chandon's Limited Edition Bottles Feature an All-American Label
79
Photo-Sharing Drinking Cups
'SipSup' is an App-Connected Glass that Acts as a Social Media Outlet
78
Beautifully Embossed Bottles
The Bib & Tucker Small Batch Bourbon Looks as Good as It Tastes
77
Cooling Can Covers
The 'Arctican' Contains a Cooling Core to Keep Cans Cold in the Heat of Summer
76
Monstrous Beer Labels
'Nomono' Uses a Dragon Beer Label to Represent its Brand
75
Crystal Clear Ice Cubes
The 'Polar Ice Tray' is Designed for Making High-Quality Ice Cubes at Home
74
Handwritten Vodka Labels
This Organic Vodka Brand Uses Written Confessions on its Labels
73
Immersive Whiskey Simulators
Jim Beam's Virtual Reality Simulator Puts You in the Place of Whiskey
72
DIY Bitters Kits
This Make Your Own Bitters Set Comes in Four Distinct Flavors
71
Cold-Pressed Energy Shots
The New 'Wellness Shots' from 'Kor Raw' Pack an Instant Energy Boost
70
Three-Pack Beer Branding
Beck's Trio Beer Pack Design Uses Dark Colors to Intrigue Consumers
69
DIY Rainbow Shooters
These Fun and Colorful Jello Shots are Perfect for Celebrating Pride Month
68
Single-Serve Cocktail Machines
The Bartesian is Like a Keurig for Alcoholic Beverages
67
Historical Wine Branding
'Karipids' Uses Imagery to Connect Wine with the Historical Roots
66
Straw-Incorporating Cans
Ball Packaging Europe's Newest Can Design Includes a Built-In Straw
65
Molecular Gastronomy Sets
This Molecular Cuisine Starter Pack is a Great Introduction to the Art
64
Garden-Inspired Cocktails
This Floral Drink Combines Sweet Hibiscus Syrup and Fresh Edible Flowers
63
Victorian-Styled English Gins
'Gin Lane 1751' is Handcrafted with Hints of Juniper and Licorice
62
Tennis-Themed Beverage Branding
Champagne Lanson's Neoprene Bottle Sleeves Celebrate Wimbledon
61
Molecular Mojito Kits
Molecule R's Mojito R-Evolution Kit Stimulates Ones Tastebuds
60
Urban Craft Ciders
Brickworks Ciderhouse Produces Craft Cider in Toronto from Ontario Apples
59
Virtual Reality Brewery Tours
'Meantime' Brewery is Creating Virtual Tours for Festivals & Events
58
Flavored Beverage Spices
The 'BevSpice' Blends Help to Improve the Taste of Any Drink
57
Transparent Coffee
This Clear Coffee Spares Your Teeth From Nasty Stains
56
Vintage Illustrated Wine Labels
These French Wine Labels Feature Cartoonized Iconic Paris Symbols
55
Artisanal Vodka Flavors
Twenty2 Vodka's Newest Flavored Vodka Line Honors Authentic Ingredients
54
Spicy Cucumber Tequilas
The Newest Sauza Tequila Blends Hot and Cool Flavors
53
Refreshing Watermelon Sangrias
This Watermelon and Cucumber Cocktail is a Light and Summery Drink
52
Champagne Mixology Aids
'Rich' is a Veuve Clicquot Champagne Created Specifically for Mixed Drinks
51
Complex Cherry Beer
The Almanac Beer Co.'s 'Dogpatch Sour' is a Sophisticated Fruit Beer
50
Bar-Locating Apps
This Nightlife App Helps Users Track Down the Perfect Drink in Any City
49
Cider-Promoting Suits
This Waterproof Suit was Designed to Promote 'Stella Artois Cidres'
48
Colorful Patriotic Shooters
These 4th of July Drinks are Perfect for Celebrating Independence Day
47
Wine Removal Sprays
This Handy Wine Removing Spray Works on Multiple Fabric Surfaces
46
Boozy Bellini Popsicles
Pops Launches a Frozen Dessert Inspired by Bellini Cocktails
45
DIY Flavored Bitters
Sugar and Cloth Explains How to Make Homemade Bitters in Three Flavors
44
Personalized Wine Clubs
Club W is a Direct-to-Consumer E-Commerce Wine Business
43
Animal-Adorned Cocktail Accessories
These Playful Drink Stirrers Are Topped with Gilded Animals
42
Boozy Margarita Popsicles
Pickles & Honey's Frozen Treats Feature Watermelon and Tequila
41
Rustic Cocktail Kits
MakersKit's DIY Drink Set is a Perfect Father's Day Gift
40
Cocktail-Flavoring Travel Kits
Bittered Sling's Travel Pack Takes Inspiration from Global Cities
39
Multi-Beer Carriers
p4ck's Flexicarrier Concept Makes Carting Four Pints in One Hand Possible
38
Boozy Thai Teas
This Alcoholic Thai Ice Tea is an Alternative Summer Cocktail You Need to Try
37
Herbal Fruit Vodka
Pearl Vodka's Newest Flavored Drinks Taste Like Lime and Strawberry Basil
36
Zero Gravity Whisky Experiments
The Ardbeg Space Experiment Will Access the Affect of Zero Gravity
35
Floral Chocolate Beer
Forbidden Root's Heavy Petal Beer Blends Dark Chocolate, Nuts & Magnolias
34
Handcrafted Cocktail Syrups
The Jack Rudy Cocktail Co Create a Distinguished Line of Bar Staples
33
Summery Tea Cocktails
The Alcoholic Arnold Palmer Drink Mixes Black Tea with Bourbon and Citrus
32
Boozy Champagne Popsicles
These Champagne-Infused Ice Pops are the Perfect Summer Treat
31
Beer-Delivering Drones
This Marketing Scheme Used Bumblebee Drones to Deliver Honey Beer
30
Upside-Down Beer Bottles
The Tsingtao Brewery Bottles Are Better for Drinking 'Bottoms Up'
29
Thai Iced Teas
White on Rice Couple's Iced Tea Blend References Asian Cuisine
28
Molecular Margarita Kits
This Molecular Cocktail Set Makes Avant-Garde Margaritas
27
Conceptual Cocktail Publications
Drink Factory's Silent Neon Flowers Explores a Fictional Future
26
Sparkling Sangria Recipes
Iamafoodblog's Summer Drink is Fruit-Filled and Refreshing
25
Judgemental Door Locks
Heineken's Door Lock Device Keeps Out Those with Cheap Beer
24
Booze-Infused Carrot Elixirs
Pinch Food Design's DIY Boozy Veggie Beverages are Healthy and Easy
23
Embroidered Cloth Booze Branding
This Moonshine Bottle Features a Navy Blue Frayed Fabric Label
22
Cucumber-Jalapeno Margaritas
This Experimental Margarita Recipe Fuses Spicy and Sweet
21
Brooklyn-Inspired Beer Branding
'Puffy Rat' Beer Uses Dark Colors and Cartoon Rats on its Packages
20
Relief Water Cans
Anheuser-Busch is Producing Canned Drinking Water for Flood Victims
19
Summer Solstice Wine Cocktails
This Delicious Wine Cocktail Works Best With Chilean Frontera Wines
18
Smoky Wine Branding
The 'Absynthe and Ecstasy' Nightclub Uses Colorful Smoke as Brand Promotion
17
Peachy Green Tea Cocktails
This White Peach Bellini Recipe Makes the Perfect Boozy Brunch Beverage
16
Spiced Wine Cocktails
This Hippocras Recipe Calls For a Modern Twist to an Ancient Recipe
15
Experiental Tourist Ads
Heineken's Latest 'Cities of the World' Ad Encourages Tourists to See More
14
Animal-Saving Beer
Rogue Ales Launched a Purple Beer to Raise Awareness of Sea Star Extinction
13
Sparkling Wine Cocktails
This Delicious Drink Uses Homemade Honey-Cinnamon Syrup
12
Gelato-Cocktail Tastings
The World of Zing Pairs Alcohol and Gelato at the Black Vanilla Gelateria
11
Green Tea Beer
Japan's Green Tea Restaurant 1899 Ochanomizu Serves Matcha Green Beer
10
Floral Wine Cocktails
This Yummy Wine Cocktail Uses Strawberry and Jasmine
9
Custom Tonic Apps
Bombay Sapphire's 'Tonic Journey' Helps You Make Your Own Drink
8
Tropical Wine Spritzers
Barefoot Wine's Sun-Kissed Spritzer Boasts an Exotic Fruit Blend
7
Foxy Beer Branding
The Mexican Beer 'Zorra' Uses Bold Letters and a Fox to Attract Consumers
6
Indulgent Wine Cocktails
The Spritz Cocktail is Perfect For Pampering Your Loved Ones
5
Diet-friendly Mimosa Pitchers
Diethood Finds a Healthier Way to Indulge With a Citrus Mimosa Punch
4
Tropical Grape Cocktails
Bespoke Bride's Watercolor Cocktail is Infused with Fresh Pineapple
3
Frozen Bellini Treats
Bon Appetit's Boozy Bellini Popsicles Blend Peach and Raspberry Flavors
2
Liqueur-Infused Cakes
'Full Spirited Flavours' is a Line of Delicious Boozy Handmade Cakes
1
Apple Cider Mimosas
The Cookie Rookie's Brunch Drink Recipe Blends Two Classic Beverages
Related Ideas
Assistive Fishing Drones
The Aguadrone Spots Fish and Flies Your Lure Towards Them
Bespoke Beer Branding
This Line of Microbrews 'Hors Série' Feature Sophisticated Bottle Designs
Chic Soda Packaging
These Elegant Labels are a Collaboration of Coca-Cola & Trussardi
Brutally Honest Wine Labels
These Wine Labels Created by 'VinePair' Act as the Voice of Reason
Organic Milk Branding
This English Organic Milk Brand Boasts a Pared Down Package Design
Summery Champagne Branding
Chandon's Limited Edition Bottles Feature an All-American Label
Multiplayer Drone Games
'Game of Drones' Will Allow You to Race and Fight Your Friends' Drones
Cooling Can Covers
The 'Arctican' Contains a Cooling Core to Keep Cans Cold in the Heat of Summer
Cosmic Bottle Branding
These Gorgeous Wine Bottles are Inspired by the Geometry of Constellations
Handwritten Vodka Labels
This Organic Vodka Brand Uses Written Confessions on its Labels
Luxurious Italian Diner Interiors
This Chic Restaurant in Amsterdam Blends Old and New World Charm
Nourishing Mexican Syrups
The 'Maguey Sweet Sap' is Made from Sacred Maguey Plants in Mexico
DIY Bitters Kits
This Make Your Own Bitters Set Comes in Four Distinct Flavors
Immersive Scuba Diving Games
'Abzû' is a New Underwater Adventure Game Based on Ocean Exploration
Single-Serve Cocktail Machines
The Bartesian is Like a Keurig for Alcoholic Beverages
Historical Wine Branding
'Karipids' Uses Imagery to Connect Wine with the Historical Roots
Straw-Incorporating Cans
Ball Packaging Europe's Newest Can Design Includes a Built-In Straw
Garden-Inspired Cocktails
This Floral Drink Combines Sweet Hibiscus Syrup and Fresh Edible Flowers
Molecular Mojito Kits
Molecule R's Mojito R-Evolution Kit Stimulates Ones Tastebuds
Matcha Iced Teas
Love & Lemons Creates a Minty Cold Tea With Exotic Ingredients
LGBT-Friendly Denim
Levi’s 'Pride Collection' is Getting an Update in Honor of World Pride
Tea Thyme Sodas
This Refreshing Ice Tea Recipe Can Also Be Used in an Extremely Easy Cocktail
Artisanal Vodka Flavors
Twenty2 Vodka's Newest Flavored Vodka Line Honors Authentic Ingredients
Refreshing Watermelon Sangrias
This Watermelon and Cucumber Cocktail is a Light and Summery Drink
Organic Artisan Sodas
Sky Valley’s New Root Beer Beverages are a Naturally Sweetened Soda Option
Champagne Mixology Aids
'Rich' is a Veuve Clicquot Champagne Created Specifically for Mixed Drinks
Predatory Beer Branding
These Traditional Scottish Ales are Branded with Cheeky Cartoon Wolves
Star Spangled Desserts
This Patriotic Candy Bar Recipe Makes Independence Day Super Sweet
Dining Experience Apps
The Reserve App Handles Everything From Restaurant Reservations to Payment
Exotic Tea Beverages
Panera Bread's Mango Iced Tea Keeps Patrons Cool in Summer Months
Boozy Bellini Popsicles
Pops Launches a Frozen Dessert Inspired by Bellini Cocktails
Madagascar Vanilla Craft Brews
The Goose Island Bourbon County Vanilla Rye Beer is Almost Gourmet
Global LGBT Media Campaigns
Miley Cyrus & Instagram Team Up to Celebrate World Pride Month 2015
Boozy Margarita Popsicles
Pickles & Honey's Frozen Treats Feature Watermelon and Tequila
Low-Carb Diet Apps
KetoDiet Supplies Recipes & Resources for a Ketogenic or Paleo Diet
Rustic Cocktail Kits
MakersKit's DIY Drink Set is a Perfect Father's Day Gift
Cocktail-Flavoring Travel Kits
Bittered Sling's Travel Pack Takes Inspiration from Global Cities
Molecular Frosting Tools
Molecule R's Siphon R-Evolution Set Helps Users Enhance Taste and Texture
Multi-Beer Carriers
p4ck's Flexicarrier Concept Makes Carting Four Pints in One Hand Possible
Antioxidant Beer Cocktails
This Apple Ginger Beer Cocktail Boasts Organic Ingredients
Patriotic Cherry Bites
The Cherry Bomb Cake Pops Recipe Makes an Appropriate July 4th Dessert
Space Station Panoramas
This Interactive Panorama Lets You Explore the International Space Station
Local Group Dining Apps
The OverAhead Kinetic Farm, Inc. Platform Accommodates Parties
Sparkling Strawberry Teas
This Homemade Lemonade Iced Tea has a Fruity Twist for the Summer Season
Summery Tea Cocktails
The Alcoholic Arnold Palmer Drink Mixes Black Tea with Bourbon and Citrus
Tea-Based Summer Cocktails
DavidsTea's Mojito Recipe Also has Margarita and Iced Tea Properties
Boozy Watermelon Popsicles
These Watermelon-Mint Ice Pops Offer a Tangy Tequila Punch
English Elemental Skincare
Scaramouche and Fandango is an Inspired Men's Beauty Range
Apple-Infused Light Beers
Bud Light Apple Aims to Become the Official Beer of Summer
Luxury Racetrack Cocktails
The Belmont Jewel is the New Signature Cocktail of the Triple Crown
Molecular Margarita Kits
This Molecular Cocktail Set Makes Avant-Garde Margaritas
Judgemental Door Locks
Heineken's Door Lock Device Keeps Out Those with Cheap Beer
Rosemary Peach Green Teas
This Alternative Iced Tea Recipe Incorporates Bold New Flavors
Blueberry Ginger Refreshments
This Blueberry Iced Tea Recipe Comes with Fun and Fruity Ice Cubes
Kingpin-Inspired Vodka
Heisenberg Blue Ice Vodka Reminds Fans Why They Love Breaking Bad
Chocolate Toolbox Kits
This Father's Day Gift Features Treats That Satisfy One's Sweet Tooth
Carbonated Cocktail Contests
The Grey Goose Vodka Pour Masters Competition Featured Fizzy Drinks
Aromatic Serving Sets
Molecule R's Scent-Focused Product Enhances One's Tasting Experience
Remixed Citrus Cocktails
Sunkist's Citrus Drink Reimagines the Classic Moscow Mule
Exotic Iced Teas
This Thai Iced Tea Recipe From DavidsTea is a Sensational Summer Steeper
Artisanal Summer Cocktails
Bendistillery's Craft Cocktails Feature Gin and Ginger Vodka
Meaty Cold Teas
This Maple Bacon Iced Tea Follows a Traditional Texan Recipe
World Pride Promotional Videos
Target Launched a LGBT Commercial to Celebrate World Pride Month
Natural Cocktail Syrups
'Cola Maison' is a Flavored Syrup Made for Pairing with Whisky
Probiotic Coffees
'Café Viva' Combines the Taste of Coffee with the Health Benefits of Probiotics
Gelato-Cocktail Tastings
The World of Zing Pairs Alcohol and Gelato at the Black Vanilla Gelateria
Robot-Created Cocktails
This Bourbon Punch Was Created by IBM's Chef Watson Computer
Summertime Strawberry Cocktails
The Psychedelic Fur is a Great Alternative to the Daquiri
Upscale Oatmeal Beer
Firestone's Oatmeal Stout is Branded as a 'Velvet Merkin'
Tourist Reservation Websites
Dimmi Gives Travelers Access to the Best Restaurants in Australia
Charitable Negroni Cocktails
The My Fair Lady Cocktail at Whisler's in Austin is Altruistic
Savory Mushroom Cocktails
The 'Hatchi' Unique Cocktail Recipe Boasts an Earthy Mushroom Flavor
Custom Tonic Apps
Bombay Sapphire's 'Tonic Journey' Helps You Make Your Own Drink
Tropical Wine Spritzers
Barefoot Wine's Sun-Kissed Spritzer Boasts an Exotic Fruit Blend
Patriotic Dessert Trifles
This Red, White and Blue Trifle is Perfect for the Fourth of July
Spicy Watermelon Sangrias
This Unique Sangria Recipe Combines Jalapeno and Watermelon
Minty Tea Cocktails
This Summer-Appropriate Recipe for Mint Iced Tea Calls for Spikes of Bourbon
Organic Lavender Bitters
These Aromatic Bitters are the Perfect Finishing Touch for Any Drink
Tropical Berry Cocktails
Honestly YUM's Olallieberry Cocktail Recipe is Perfect for Summer
Vapor-Infused Liquors
The New Craft Gin from 'Black Dot Spirits' is Made from Corn and Botanicals
Chocolate Iced Teas
Melissa Hartfiel's Chocolate and Strawberry Beverage is a Sweet Summer Treat
Indulgent Wine Cocktails
The Spritz Cocktail is Perfect For Pampering Your Loved Ones
Diet-friendly Mimosa Pitchers
Diethood Finds a Healthier Way to Indulge With a Citrus Mimosa Punch
Frozen Bellini Treats
Bon Appetit's Boozy Bellini Popsicles Blend Peach and Raspberry Flavors
Locally Sourced Spirits
The 'CH Distillery' Makes Grain-to-Bottle Vodka from Local Ingredients
Apple Cider Mimosas
The Cookie Rookie's Brunch Drink Recipe Blends Two Classic Beverages
Creamy Rhubarb Popsicles
These Rhubarb and Custard Ice Pops Make Summer Snacking Healthy
Patriotic Potato Skewers
The 'Fit Foodie Finds' Blog Has Whipped Up a Red, White and Blue Dish
Bubbly Whiskey Punches
This Champagne Whiskey Punch is Perfect for a Patio Party
Mushroom-Based Teas
These Exotic Tea Beverages Are Made from Raw Mushrooms and Reishi Extract