DIY Bitters Kits

This Make Your Own Bitters Set Comes in Four Distinct Flavors

The Make Your Own Bitters Kit by Easy & Oskey is a fun way to create the handmade cocktail experience you've always desired. Available in hree flavors, individuals have their choice of creating their own orange, cherry vanilla, habanero and plain bitters. Included in the kit is everything you need to create several batches of bitters in your own style.

As craft cocktail culture continues to permeate the world of restaurants and bars, the interest of consumers is likely to naturally progress toward high-end at-home cocktail accessories. The interest in building a bar cart and creating an element of the drink from scratch also speaks to maker culture and its influence on all aspects of a consumer's lifestyle.

Craft Cocktail Culture
Opportunity for high-end at-home cocktail accessories.
DIY Maker Culture
Opportunity to create elements of a drink from scratch.
Bar Cart Revival
Opportunity for consumers to set up personalized at-home bar carts.

Who This Affects Most

Alcoholic Beverages
Opportunity for innovative cocktail kits and accessories.
Food and Beverage Retail
Opportunity to market DIY bitters kits and other cocktail-making supplies.
Home Decor
Opportunity for trendy bar cart accessories and design elements.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 61%
Activity 25%
Freshness 8%

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