These interactive ads make automotive retail a more experience-based activity. Interactive advertising is often experiential in nature, or at least tries to get the customer involved more directly. Buying a car is usually considered a big-ticket item, so consumers put a lot more weight behind their decision to purchase.
Interactive ads for cars often integrate technology, such as augmented reality, apps and virtual test drives. Many of these campaigns have a gamified element, making it fun as well as immersive. Other advertising strategies revolve around social media and crowdsourcing, whether the company is trying to get user generated content or help with a design. Some innovative interactive methods engage through a collective activity such as interactive dance floors or auto-burning contests.
50 Interactive Ads for Cars
From Experiential Auto Installations to Friendly Test Drive Campaigns:
Alyson Wyers — Jun 3, 2014 — Marketing
50
Experiential Auto Installations
The Audi Spheres Project Offers an Interactive Hi-Tech Experience
49
Auto-Burning Contests
MINI Belux ‘Fan the Flame' Advertising Campaign
48
Rapid Fire Auto Campaigns
Lexus Will Deliver a Speedy Recap of the Beijing Motor Show 2014
47
Interactive Digital Showrooms
Audi City Will Provide Customers With a New Buying Experience
46
Multiple Choice Advertisements
The Mercedes-Benz Speed Date Takes You on a Wild Ride
45
Interactive Inflatable Print Ads
Peugeout Print Ads Teach Safety and Fun with Advertising Campaign
44
Micro Delivery Car Campaigns
Smart Car's Tiny Treats Cars Delivered Small Surprises for Free
43
Zombie-Fighting SUVs
The Hyundai Santa Fe Zombie Survival Machine Keeps Walkers at Bay
42
World-Traveling Car Ads
The 'onemillioncar' Project is a Year-Long European Auto Advertisement
41
Incredible Interactive Ads
The New Range Rover Evoque Interactive Ad Campaign Lets You Decide
40
Social Road Trip Campaigns
Mazda Canada's 'Long Drive Home' Had a Terrific Journey & Destination
39
Endearing Car Q&A Campaigns
Mini Cooper is Letting Fans to Ask the New Mini Space Questions
38
Social Road Trip Apps
The 'SmileDrive' App Integrates Social Media with Road Trips
37
Face-Reading Car Contests
The Billionaire Shop Will Give a Lambo to Whoever Wishes Most for It
36
Social Media Road Races
The 'BMW South Africa: Interactive Video Projection' is Simply Effective
35
Social Automotive Flipbooks
This Acura Campaign is an Artistic Approach to Advertising on Twitter
34
Festive Augmented Reality Windows
This Year's Holiday Window from La Rinascente is Interactive
33
Skype Call Car Ads
The Land Rover Above and Beyond Campaign Promotes Sharing Experiences
32
Digital Interactive Roads
Audi 'Urban Future' Exhibit at Design Miami Shows What Streets Could Be
31
Car-Pinning Advergames
Volkswagen Street Quest Game Requires Fans to Pin Autos in South Africa
30
Crowdsourced Car Designs
Nissan 'Project 370Z' Wants Your Help Building a New Auto
29
Crowdsourced Car Crash Installations
The Crush The Speed Campaign Promotes Safe Driving in Moscow
28
Augmented Reality Auto Showrooms
Volkswagen Singapore Promotes Cars With Interactive Newspaper App
27
Social Following Campaigns
This Twitter Campaign Cleverly Promotes the Volvo XC60's Brakes
26
App-Distracting Ads
The Unica Ethanol Verde Campaign Urges Not Using Cell Phones While Driving
25
Virtual Reality Test Drives
South African Audiences Take Virtual Hyundai i30 Test Drive
24
Friendly Test Drive Campaigns
Toyota's 'Try My Hybrid' Put Fans at the Wheel of This Campaign
23
Interactive Parking Ads
Volkswagen Park Assist II Promoted in Engaging iAd
22
Interactive Screenshot Ads
This Interactive Ad for the Audi R8 Gives Viewers a Snapshot of Speed
21
Digital Auto Exhibits
The Nissan Canada Virtual Showroom Lets You Explore Different Models
20
Social Media Car Designs
Buick Turned to a Pinterest Board for Its Latest Concept Car Designs
19
Electric Car Campaigns
The Nissan #6xcheaper Marketing Venture is Eco-Friendly
18
Tech-Infused Car Campaigns
The Interactive Lexus Print Ad Brings Pages to Life
17
Video Game Auto Advertising
Jeep 'Call of Duty: Modern Warfare 3' Campaign Includes a Giveaway
16
Friendly Car Ecovertising
Nissan Establishes Itself as an Eco-Conscious Brand with Planet Zero
15
Car-Careening Advertising
MINI Maps Finds the Need for Speed with Google and Facebook
14
Mangled Automobile Road Signs
'Life Signs' Warn Drivers with Crumpled Cars
13
Disappearing Act Car Campaigns
A Vanishing Auto in the Volkswagen Golf GTI 'Time Machine' Ad
12
Printeractive Protection Ads
The Loducca Peugeot Airbag Print Ad is Explosive
11
Alluring Auto Ads
The Peugeot 'Take the Car Challenge' Uses Brainwashing Techniques
10
Automobile Theatre Performances
Fiat's 'Theatre in a 500' Plays Took Place in Automobiles
9
Costumed Car Guerrilla Campaigns
This Audi Marketing Campaign Placed Car Masks on Parked Cars
8
Immersive Cinematic Driving Apps
This App Brings Adventure to Virtual BMW i3 Electric Car Drivers
7
Projected Race Promos
The Hot Wheels Secret Race Battle is an Awesome 3D Video Experience
6
Dramatically Driven Interactive Campaigns
This Fun Facebook App Lets You to Drive Through an Image
5
Toll-Paying Campaigns
The 'Go Further' Ad Literally Lets You Go Further by Paying Your Toll
4
Interactive Dance Floors
This Interactive Dance Floor Lights Up with Each Step
3
Adventurist Video Campagins
Honda's Off the Grid Ad Lets Users Control Their Virtual Experiences
2
Affection-Radiating Auto Campaigns
Toyota Positive Encourages People to Spread Uplifting Energy
1
Auto Ad Parodies
The Jenko's Epic Split Video Mocks the Volvo Trucks Campaign
Related Ideas
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Emotive EV Charging Stations
The Conceptual Kvitter EV Charger Has an Interactive AI Interface
Digital Nomad Concept Cars
This Multipurpose Car Was Envisioned By Students From Skoda
Social Post-Catered Editing Platforms
Adobe Express Rolls Out the Text to Template Function
Video Game-Inspired Vehicle Designs
The Conceptual 'MG MAZE' Celebrates Real and Virtual Worlds
AI-Generated Ad Platforms
Picsart Develops the New Adpilot Platform to Generate Ads On Demand
Technical Education Car Toys
The Conceptual 'GoCar' Helps Kids Learn to Code Autonomous Vehicles
Interactive Travel Map Apps
The 'Proxi' Travel App Offers Curated Travel Plans and More
Interplanetary Exploration Vehicle Concepts
The Toyota Baby Lunar Cruiser Features In-Wheel Motors
Immersive AR Automotive HUDs
The HARMAN Ready Vision Augmented Reality HUD was Debuted at CES 2023
Virtual-Only Vehicle Experiences
The Roblox x Lamborghini Lanzador Lab is Suited for All Ages
AI-Powered Shopping Tools
Google AI Now Allows Shoppers to Browse AI Product Recommendations
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Futuristic Auto Micro Factories
Most Architecture Unveils a Modern Factory for Charge Cars
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Playful AI Travel Planner
Triplay is the Brainchild of Technology and Travel Enthusiasts
Autonomous Showroom Concepts
JIDU's Dealership Experience Lets Buyers Watch Their Car Pilot Itself
Immersive Solar-Powered Installations
Marjan van Aubel & Lexus Unveil the 8 Minutes and 20 Seconds
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Auto Brand Golf Experiences
The Genesis Invitational 2024 Featured an Immersive Media Experience
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Panoramic Automotive Cockpits
This Cockpit Offers Stunning Customization & Display Capabilities
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Contextual Intelligence Companies
GumGum is an AI-Powered Marketing Company with Dynamic Placement
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Inviting Contemporary Auto Dealerships
Rivian’s Spaces Aims to Disrupt the Auto Retail Space
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Attention-Grabbing Retail Displays
Auo's Smart Shelf Displays Enhance the Customer Experience
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Tech Brand Vehicle Features
Sony and Honda's Collaborative 'Afeela' Car Boasts Entertainment Tech
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
AI-Powered Toy Cars
Rocar is an Interactive Ride-On Robot Car for Kids Ages Two to Six
Consolidated Automotive Apps
The 'Fisker' App Caters to Every Aspect Of the Customer Experience
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Color-Changing Concept Cars
The BMW i Vision Dee Offers a Glimpse of the Future at CES 2023
Solar-Powered Autonomous Vehicles
The 'Ada' Autonomous Vehicle Concept is Passively Charged
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
AI Travel Assistants
Expedia Launched a Travel Chatbot Plugin Powered by ChatGPT
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Artistic Auto Showcases
The 20th BMW Art Car Was Unveiled at the Guggenheim Museum
Automated eCommerce Marketing Tools
Klaviyo Simplifies the Campaign Creation and Reachout Process
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
AR Vehicle Displays
The Kia EV6 Features a Smart Augmented Reality Winshield for Navigation
Sleek Sustainable EV Concepts
The Opel Experimental EV Concept Has Augmented Projection Technology
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Human-Like Automotive Assistants
The Mercedes MBUX Virtual Assistant Has Four Emotional Profiles
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Car Dealership Chatbots
This Data-Driven Chatbot Can Answer Precise Inventory Questions
All-Electric Vehicle Multiverse Ads
Acura Launches Its New World. Same Energy. Campaign
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
AR Driving Games
Dodge Created an Augmented Reality Driving Game Targeting Younger Drivers
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Color-Changing Outdoor SUV Concepts
The Lexus LX 600 Premium AAP Build Has a Striking Wrap
Colorful Vivid Small Automobiles
Fiat Presents a New Colorful Update Transforming its Grey Cars
Luxury Auto-Branded Travel Experiences
The Porsche Travel Experience is Available in Canada
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
AI Drive-Thru Platforms
"Tori" Enhances the Experience of Ordering at Carl's Jr. and Hardee's
Virtual Shopping Assistants
Firework's AVA is a Digital Human That Enhances E-Commerce with AI
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Luxury Car Blockchain Games
Infinite Drive Racing is a Blockchain Game with Aston Martin Backing
Car-Identifying Apps
Scout Helps Enthusiasts Identify a Vehicle
Actor-Mimicking Programmed Ads
ChatGPT Uses AI Technology to Mimic Ryan Reynolds Personality
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Seamless Auto Concierge Programs
Genesis Motors' Genesis at Home Concierge Redefines Car Shopping
Generative AI Infotainment Systems
Microsoft and TomTom Have Partnered for Generative AI in Cars
Generative Art-Wrapped Cars
Kaoru Tanaka Wraps the INFINITI QX80 in Digital Artwork
AI-Enhanced Map Softwares
Google Maps Announced a Suite of AI-Powered Enhancements Coming to Maps
Lifestyle Concept Vehicles
Audi Unveiled the 'Activesphere' Concept in a Short Teaser
AI Chatbot-Connected Vehicles
Volkswagen Will Be Integrating ChatGPT in Its New Vehicles
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
UAE-Based Smart Taxis
UAE Residents Will Be Able to Call AI Smart Taxis Thanks to Hyundai
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
SMS Commerce Services
klaviyo Allows Customers and Brands to Sell or Buy Products via SMS
Ultra-Large Automotive Displays
LG Display Unveiled the 57-inch Pillar-to-Pillar LCD at CES 2024
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
AI Built-In Cars
Baidu Launches the First Electric Car to Have ChatGPT-Style Functions
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Intelligent Infotainment System Updates
Gm Will Move to a New Google Infotainment System for EVs
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Festive Film Vehicles
Turo Helps Drivers Spread Seasonal Cheer with Limited-Edition Elfmobiles
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
In-Car Gaming Expansions
Tesla Launches Thousands of Games in Its Cars with Steam
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
AI-Assisted Car Shopping Apps
The CoPilot App Eliminates Barriers in Digital Car Shopping
Mapping Car Battery Support
Google Maps Rolls Out Battery and Charging Support for Electric Cars
Circular Design-Themed Exhibitions
Audi Joins Dezeen on the Domino Act Installation
Game-Inspired Electric Vehicles
Peugeot Designs the New Inception EV With Game-Like Steering
Sculpted Digital Conceptual Vehicles
Nissan Presents a Look at the Hyper Adventure Digital Concept
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Cloud-Based Vehicle Customizations
Mitsubishi Motors Unveils a Custom Car Configuration Feature
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Opulent Car-Exploration Experiences
Lexus India Introduces the ‘Lexus Meraki on Wheels' Experience
Software-Defined Interior Experiences
Marelli's Showcase at CES 2024 Builds on Its Digital Cockpit
Text Message Shopping Services
Textual is a Conversational Commerce Platform for SMS
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Streamlined Vehicle Rental Apps
The 'Nexus Connect' App Uses Text Recognition & Cloud Connectivity
Engaging Language Flashcards
Karteto Makes Learning a New Language Fun Through Repetition
Content-Focused Map Features
TuneIn Launches an Immersive Map Feature for Global Content Searches
Electric Vehicle Holiday Updates
Tesla Unveils its New Steam Integration for its Model S and X
Interactive Online Learning Platforms
LabEx Uses AI and Powerful Learning Models to Drive Results
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic